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AGOURA HILLS, CA (October 1, 2025) – PackIt® is proud to announce its collaboration with the National Breast Cancer Foundation, Inc.® (NBCF) on a limited-edition collection of freezable bags. All profits from this partnership will be donated directly to NBCF. PackIt and NBCF share a commitment to supporting women at every stage of their journey. Together, they are uniting in a common goal to provide help, hope, and healthier lifestyle choices.
“We are honored to stand alongside NBCF in their mission to Helping Women Now® with National Breast Cancer Foundation, Inc.®.” said Michelle Bowes, Vice President, Brand + Marketing, PackIt. “It is truly a privilege to bring awareness to the important work they do, while making a positive impact on the health and wellness of our community.”
"We are grateful to partner with PackIt on this special limited-edition bag, which provides a tangible way for people to show their support of those facing breast cancer," said Mandy O’Neill, Senior Vice President of Development, NBCF. "Every purchase helps us continue providing essential programs and services, offering help and inspiring hope to everyone affected by this disease."
Limited Edition Collaboration Bags
This October, PackIt has designed a limited-edition Freezable Classic Lunch Box ($26.99 MSRP) and Freezable Snack Box ($19.99 MSRP) in partnership with NBCF. Both bags are designed with the patented ECOFREEZE® Technology, freezable gel built into the walls of the bags that keeps food and drinks cool for hours. The bags are available in the signature NBCF bright pink hue with words of motivation and pink ribbons inscribed on their straps: The Classic Lunch Box says “Inspire Hope” and the Snack Box says “She Can.” All profits will be donated directly to NBCF.
How You Can Support:
- Shop the limited-edition bag collection directly from the NBCF Website: Freezable Classic Lunch Box and Freezable Snack Box - all profits benefit NBCF
- Visit PackIt.com throughout the month of October to make a donation to NBCF: Choose the amount, and they will make the donation on your behalf.
About PackIt
PackIt®, a Tenth Avenue Holdings, LLC brand, was established more than a decade ago with a singular mission: to impact health and well-being by delivering solutions-oriented products that empower you to make healthy lifestyle choices. The company’s breakthrough innovations in lunch bag cooling technology rapidly expanded into every viable consumer lifestyle segment. PackIt provides smart solutions that encourage eating and drinking well, optimizing routines, and enjoying life’s journey.
About National Breast Cancer Foundation
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education, and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for 19 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs.
NBCF Mission: We provide help and inspire hope to those affected by breast cancer through early detection, education, and support services.
NBCF’s Impact: Helping Women Now through early detection, education, and support services
More than 10 years ago, PackIt set out to answer a simple question: why can't the bag BE the icepack? It would not only simplify the lunch making process but reduce a lot of unnecessary waste. And since then, PackIt has never looked back. The patented, "fridge-on-the-go" concept has made its way into multiple consumer lifestyle segments from wine totes to cooling bags for nursing moms to keep baby's milk fresh.
Today, the company continues to design clever products to make our hectic days a little easier. Now sold around the world, PackIt simplifies the everyday lives of millions of active families. The company's line of bags and customizable bento boxes are still the coolest available at retail.
PackIt will continue its mission to create reusable, solutions-oriented products for a life increasingly on-the-go.