Our history with fun is one that spans for the better part of the last century. Founded in 1932 in Omaha, Nebraska by Japanese American, Harry Watanabe, Oriental Trading was one of the nation's first wholesale providers of novelties and gifts. Harry's naming of the company reflected the geographic area and trading routes of the business. By the 1950's, we were a major supplier to the carnival trade and expanded immensely in the succeeding decades through catalogs, direct marketing and eventually the Internet. Our website launched in 1999, introducing us as an online retailer to an ever-growing number of customers.

In 2012, Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company. Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of "brainy toys for kids of all ages;" and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets.

To better meet the needs of our customers, Oriental Trading created Fun365 in 2017. Fun365 is a one-of-a-kind inspiration destination that features thousands of share-worthy craft and party ideas, each one including a digital shopping list with all the needed supplies. In 2021, Oriental Trading purchased Morris Costumes, a leader in the costume industry for over 50 years.

Headquartered in Omaha, Nebraska, Oriental Trading has continued its long-standing commitment to excellent customer service by offering the best selection at the best price, even being recognized by Foresee as one of the Top 20 Internet Retailers based on customer satisfaction.

For over 85 years, we've helped friends and families around the world spark imaginations and celebrate special moments. Spreading fun one smile at a time? That's our specialty!