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Onsen

The Internet's Favorite Towels

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Overview

Date Established	01/2017
Founder	Shane Monson and Connor MacArthur - Acquired by Pattern Brands in 2022
Headquarters	New York
Industries	Home
Website	https://onsentowel.com/
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About

At Onsen, we believe that better basics can (and should) enhance our daily routines. We’re using smarter, more functional design to reimagine some of the most essential items we reach for day after day - our towels. Inspired by our founder’s Japanese heritage, our towels are stronger, softer, and faster drying than the rest.

Founding Story

Onsen was originally founded by Shane Monson and Connor MacArthur and was acquired by Pattern Brands in 2022.

Products

Bath Towel $50.00

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Bath Sheet $80.00

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Hand Towel $22.00

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Face Towel $12.00

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Bath Towel Set $75.00

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Bath Sheet Set $105.00

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Bath Robe $195.00

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Plush Complete Set $110.00

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Plush Bath Towel Set $102.00

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Plush Bath Sheet Set $136.00

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Press

Wirecutter - Apr 10, 2025 My Month of Living Quince’s Low-Cost Life of Luxury

Bad Cantina - Sep 24, 2024 10 Soft, Absorbent Bath Towels That Will Improve Your Bath Routine | 2024 Picks "The article reviews various bath towels, highlighting their features and benefits. Key brands mentioned include Matouk, known for its plush and absorbent towels, and Frontgate, praised for its thick, absorbent, and spa-like towels. Other notable products include Onsen Waffle Bath Towel, Threshold Quick Dry Striped Bath Towel Set, Brooklinen Super-Plush Turkish Cotton Bath Sheet, Parachute Waffle Towel, and Matador NanoDry Packable Bath Towel, each recommended for their unique qualities such as quick drying, softness, and suitability for sensitive skin."

InsideHook - May 17, 2023 The 30 Best Graduation Gifts of 2023 "So, if you’re running around, trying to think of a celebratory but practical gift to give the grad in your life, we’ve compiled a list of 30 luxurious and practical gift options."

INSIDER - May 12, 2023 The 4 best bath towels of 2023 "The Onsen Bath Towel is a lightweight and resilient waffle-weave option that absorbs water well but doesn't drag or hang heavy like other waffle towels."

Bob Vila - May 11, 2023 The Best Hand Towels of 2023 "With an appealing waffle-weave texture and deep color, the Onsen hand towel performs beautifully and looks trendy. This hand towel is made from strong Supima cotton, which gives it excellent durability and absorbency. The waffle weave allows it to dry quickly as well, so this towel is excellent for busy bathrooms."

Well + Good - Apr 26, 2023 The 7 Best Bath Towels After Months of Testing "Another pick with a waffle weave, this bath towel from Onsen is lightweight at 470 GSM but it can wick water away from the body with little to no effort. Plus, our reviewer mentioned that it doesn’t take long to dry after use."

Esquire - Apr 22, 2023 The 7 Best Bath Towels For an At-Home Spa Experience "Sometimes playing by the rules is all you need to do. That's what you get with Onsen's plush bath towel set: Large, absorbent, and soft. There's not much else for us to even say here, the high-end cotton dose all the necessary talking."

Esquire - Apr 19, 2023 The 2023 Esquire Home Awards

The Strategist - Apr 19, 2023 The 17 Very Best Bath Towels From waffle towels to flat-weave Turkish sets, a towel for every kind of obsessive. "For a waffle towel that’s slightly more affordable — and just as absorbent and good-looking — Strategist senior editor Winnie Yang recommends Onsen’s bath towels."

Gear Patrol - Mar 25, 2023 Get 20% Off Onsen Towels and Robes During Its Spring Refresh Sale "Inspired by the Japanese onsens (AKA hot springs), this brand of the same name offers both bath towels and robes that provide a simple solution to an age-old problem. You typically use a bathrobe for an extended period, hang it to dry and hope it doesn’t stink by the time laundry day comes around."

Men's Health - Mar 22, 2023 Get 20% Off Onsen Towels and Robes During Its Spring Refresh Sale "Onsen’s bathrobes can’t be beaten — the super soft Supima cotton resists pilling and gets softer with every wash, so you don’t have to throw out your nice robe after a year."

CNN - Mar 20, 2023 The best sales to shop today: Crocs, EarFun, Universal Standard and more "Unlike typical plush terry options, waffle-knit Onsen towels are super absorbent and quick-drying. Soft yet durable, these towels are perfect to dry off after a shower or bath — and you can confidently reach for one knowing it won’t be wet or musty from its last use."

Dwell - Mar 13, 2023 Refresh Your Linens, Refresh Your Life "Spring is close at hand. Have you thought about switching out your sheets?"

CNN - Mar 09, 2023 The best bath towels of 2023 "One thing that can upgrade your bathing experience immediately? A new towel. That’s why we set out to find the best bath towels on the market, settling on a pool of nine top-reviewed and editor-favorite options to test for ourselves."

GQ - Feb 10, 2023 The Best Bath Towels to Replace Your Old Moldy Shower Rags "Terrifically soft, quick-drying towels to make your next shower a little more luxe."

Men's Health - Feb 07, 2023 The Best Waffle Towels in 2023, Tried by Gear and Shopping Editors "Upgrade your shower game. A GOOD waffle towel is a glorious thing. Combining softness, texture, and woven style, they take the standard towel to new heights. And when you secure a few of the best in the category, your apartment or home can really feel like a luxury hotel."

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Onsen

The Internet's Favorite Towels

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