Onsen - Public Relations Media Kit - Press Hook

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Overview
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Retailers
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Press
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Overview

Date Established	01/2017
Founder	Shane Monson and Connor MacArthur - Acquired by Pattern Brands in 2022
Headquarters	New York
Industries	Home
Website	https://onsentowel.com/
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About

At Onsen, we believe that better basics can (and should) enhance our daily routines. We’re using smarter, more functional design to reimagine some of the most essential items we reach for day after day - our towels. Inspired by our founder’s Japanese heritage, our towels are stronger, softer, and faster drying than the rest.

Founding Story

Onsen was originally founded by Shane Monson and Connor MacArthur and was acquired by Pattern Brands in 2022.

Products

Bath Towel $50.00

Bath Sheet $80.00

Hand Towel $22.00

Face Towel $12.00

Bath Towel Set $75.00

Bath Sheet Set $105.00

Bath Robe $195.00

Plush Complete Set $110.00

Plush Bath Towel Set $102.00

Plush Bath Sheet Set $136.00

Retailers

Amazon

Affiliates

Amazon Affiliate

CJ Affiliate

Press

Yahoo Shopping - Jan 29, 2026 We've Tested Over 90 Bath Towels, But These 7 Are Our Favorites "While everyone has their own idea of what the "perfect bath towel" is, one thing I bet we can agree on is that it should be absorbent enough to dry you off, feel comfortable against your skin, and stand up to repeated use and laundering. Though it doesn't hurt to have one that dries quickly after it gets wet."

Business Insider - Jan 27, 2026 The 9 best bath towels of 2026, tested for softness, absorbency, and durability "When it comes to everyday comfort, few household items matter as much as your bath towel. The best bath towels don't just feel luxurious, they also excel in absorbency, dry efficiently, and hold up to repeated use over time. The right high-quality bath towel should elevate your daily hygiene routine."

Wirecutter - Apr 10, 2025 My Month of Living Quince’s Low-Cost Life of Luxury

Vacationer - Apr 08, 2025 Suite Life: Get the Resort Look and Feel at Home

Bad Cantina - Sep 24, 2024 10 Soft, Absorbent Bath Towels That Will Improve Your Bath Routine | 2024 Picks "The article reviews various bath towels, highlighting their features and benefits. Key brands mentioned include Matouk, known for its plush and absorbent towels, and Frontgate, praised for its thick, absorbent, and spa-like towels. Other notable products include Onsen Waffle Bath Towel, Threshold Quick Dry Striped Bath Towel Set, Brooklinen Super-Plush Turkish Cotton Bath Sheet, Parachute Waffle Towel, and Matador NanoDry Packable Bath Towel, each recommended for their unique qualities such as quick drying, softness, and suitability for sensitive skin."

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