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OMA Food INC
Korean Wellness Ritual - Seaweed soup bone broth, ready in 1 min
Overview
| Date Established | 01/2024 |
| Founder | Yondje Choi |
| Industries |
Health & Wellness
Food
Beverage
|
| Website | https://omanaturalfood.com/products/natural-seaweed-soup-ready-to-eat |
| Social |
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About
OMA meaning "mother" in Korean was founded to bring the power of Korean food-as-medicine traditions into everyday routines. Inspired by the cultural importance of seaweed soup as a symbol of recovery, nourishment, and care, OMA transforms this ritual into an accessible daily habit without compromising on taste or quality.
OMA Seaweed Soup is not just a soup, it is a warm, nourishing soup inspired by Korean wellness rituals. Made with seaweed and bone broth for full nourishment. - Supports energy balance, recovery, and digestion - Chef-approved taste: comforting, savory, and satisfying - Ready in 1 minute - Easy to enjoy at home, at the office, or on the go.
Our mission is the provide real nourishment with real food: Delicious, Convenient and nourishing. We are starting with Seaweed a one of the most sustainable ingredient of the world, good for the planet, good for the body.
We are the very first Korean Wellness Food brand and #1 best selling Seaweed soup in the US. 100% of customers love the taste by and have already been featured and described as "Homemade taste" by Bon Appétit Chief Deputy Editor.
Founding Story
Yondjé Choi is the founder of OMA, a brand born from the intersection of her heritage as a Korean-French woman and her journey as a new mother living abroad for over 15 years.
Born and raised in Paris, Yondjé grew up immersed in the flavors of her mother’s homemade Korean dishes. These meals were lessons in nutrition, as she learned the specific health benefits behind every ingredient. However, as her career took her to New York, she found that the demands of being a professional and a mother left her with little time to recreate the restorative, slow-simmered broths of her childhood.
OMA came after a difficult pregnancy. Following Korean postpartum tradition, Yondjé’s mother traveled to New York to prepare miyeok-guk (seaweed soup) for her every single day. This daily act of maternal care led to a remarkably fast recovery and a profound realization: the world needed access to this healing power. She founded OMA meaning “mother” in Korean to reimagine these ancient wellness rituals for the modern world.
A Strong Technical Foundation What distinguishes OMA in the wellness space is its unique leadership. Yondjé is joined by her husband, also a former Googler, as co-founder. Together, they have transformed OMA into a true family business backed by Tech experience.
Having both spent over a decade at Google specializing eCommerce for DTC brands, the duo brings a level of executional "know-how" rarely seen in the food industry. This shared expertise has allowed them to bypass traditional hurdles, accelerating OMA’s trajectory as a fast-growing, digitally-native brand.
By blending deep cultural authenticity Yondjé and her husband are building a modern wellness brand, making homemade nourishment accessible anytime, anywhere.
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Ă—Testimonials
“The flavor infused in this soup is incredible... it has such a natural taste, and the texture of the algae is just right; it feels like it’s freshly cooked. I also love the convenience of the format; it’s very innovative.”
"The seaweed in OMA soup is designed to help thyroid function naturally [...] which helps metabolism, circulation, inflammation.”
OMA's dehydrated cubes taste "as close as you’ll get to homemade: balanced, well-seasoned, and utterly comforting."
I love the new OMA Miyeok-guk. The freeze dried package rehydrates into a lush, rich beefy broth with silky seaweed.
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