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Numi Organic Tea Logo

Numi Organic Tea

Organic, Fair Trade Pu-erh teas, daily super shots and tea latte concentrates


Date Established 01/1999
Founder Ahmed Rahim, Reem Hassani
Headquarters Oakland
Press Contact Molly Antos, Dadascope


Numi’s vision is to inspire well-being of mind, body and spirit through the simple art of tea. Numi elevates the tea experience through innovation and quality, as well as its commitment to the environment and our global community. Numi hopes to educate and influence others to make a difference in their contribution to society. Numi is an organization that celebrates difference and creativity; the company occupies a vibrant office space and tea garden that invites all to find their own thoughts and visions and take the tea transformation.

Numi Organic Tea sources its teas and ingredients directly from fair labor gardens that pay farmers and workers fair wages that allow their families to thrive. Over half of Numi’s teas are sourced from Fair Trade CertifiedTM gardens, which empower tea growers to invest Fair Trade premiums back into their communities. In 2013, Numi introduced its new Fair Labor Practices (FLP) program, a proprietary verification program that uses a continuous improvement model to focus on labor and workplace conditions throughout Numi’s entire foreign supply chain. To date, all of our pu•erh tea blends are Verified Fair LaborTM. Numi is constantly working to improve and expand its commitments to the communities it works with, and aims to have all its products socially certified.

Founding Story

Numi was founded in 1999 in Oakland, California by brother and sister Ahmed Rahim and Reem Hassani with a vision to share the transformative, healing power of tea with the world. They named their company after the steeped dried desert lime they drank in their early childhood in Baghdad, Iraq. The drink symbolizes hospitality and community (numi means “citrus” in Arabic). Creative, conscious change-makers, they have introduced little-known herbs and teas to the United States, while advancing human rights and sustainable causes around the globe.


Numi Organic Tea Advent Calendar 2023
Numi Organic Tea Advent Calendar 2023 $30.12
Throat Soother
Throat Soother $7.49
Dandelion Detox
Dandelion Detox $7.49
Congest Away
Congest Away $7.49
Flowering Tea
Flowering Tea $39.99
Immune Boost
Immune Boost $7.49
World of Tea
World of Tea $32.99
Turmeric Chai Golden Latte
Turmeric Chai Golden Latte $14.99
Immune Support
Immune Support $7.49
Tea By Mood Gift Set
Tea By Mood Gift Set $22.49
Wander with Purpose Gift Set
Wander with Purpose Gift Set $24.99
Numi Organic Tea White Rose
Numi Organic Tea White Rose $5.89
Numi Organic Tea Self-Care Sampler, Herbal Tea Gift Set, 40 Tea Bags Assortment
Numi Organic Tea Self-Care Sampler, Herbal Tea Gift Set, 40 Tea Bags Assortment $36.37
Roasted Japanese Tea
Roasted Japanese Tea $26.31
Numi Organic Tea Aged Earl Grey
Numi Organic Tea Aged Earl Grey $11.97
Jasmine Green
Jasmine Green $7.99
Dash of Salt Organic Drinking Chocolate
Dash of Salt Organic Drinking Chocolate $12.99
Relax and Regenerate Herbal Supplement Tea Line
Relax and Regenerate Herbal Supplement Tea Line $7.99

Team Bios

Reem Hassani Bio Image

Reem Hassani

CBO & Co-Founder

see bio

At Numi, Reem oversees brand identity, including all packaging design, brand voice and experience. An artist by trade (including a Diploma d’Arte from Lorenzo de Medici Art Institute in Florence, Italy and an M.F.A. in Arts & Consciousness Studies from JFK University), Reem’s original artwork has been a source of inspiration for Numi’s brand vision and packaging. In 2019, she was honored as one of Progressive Grocer’s Top Women in Business.

Ahmed Rahim Bio Image

Ahmed Rahim

CEO & Co-Founder

see bio

Ahmed is the alchemist behind Numi’s teas, creating unique, innovative, and delicious blends with his tea’m. Before co-founding Numi, he studied theater and psychology in New York City, then spent a decade living, working and traveling in Europe as a professional filmmaker and photographer. He began designing teahouses in Prague, where he learned about tea’s culture, ceremonies, and its many health benefits. He speaks English, Arabic, Czech, French and German.


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Food Network - Sep 25, 2023 The Best Advent Calendars for Tea Lovers "Start each December morning with a different variety of tea and an inspirational quote to take a break from the chaos. Each plant-based tea bag is filled with a different tea ranging from decaf Ginger Lemon to Matcha Toasted Rice as well as wellness blends like Immune Boost and Congest Away."
100tek - Jun 15, 2023 Tamaño del mercado Té en flor y análisis de participación 2023-2028
The Express Wire. - Jun 09, 2023 Flowering Tea Market Research Size 2023-2030 "The global Flowering Tea market research report provides an overview of commercial opportunities and revenue projections for the years 2023-2030. The report includes information on the major players in the market, including Tenfu (Cayman), Huaxiangyuan Tea, Bama Tea, Richun Tea, Wuyi Star Tea Industry, Anxi Tiekuanyin, Epoca International, and Numi Organic Tea. The report also covers the types of flowering tea available, including jasmine, rose, hibiscus, berry, chamomile, lavender, and orange, as well as the applications for flowering tea, such as home and commercial use. The report predicts that the COVID-19 pandemic will impact the global market size, with Jasmine accounting for the majority of the market share in 2021. The report also includes a regional analysis of the market, covering North America, Europe, Asia-Pacific, South America, and the Middle East and Africa."
MSN - Apr 11, 2023 There’s a little-known health risk hiding inside most tea bags — here’s how to avoid it "Numi is a staple of the organic tea world — and for good reason. It offers more than 40 USDA-certified organic loose-leaf teas ranging from herbal, green, white, black, oolong, and matcha blends."
Tasting Table - Mar 10, 2023 20 Tea Brands, Ranked From Worst To Best "Numi Organic Tea was founded in 1999 by a brother-and-sister team. The name Numi comes from a steeped dried lime drink they used to drink as kids in Iraq. The company's vision is to introduce unique and creative flavored teas to the U.S. market while driving social change and sustainability."
The Beet - Mar 09, 2023 Why Is Turmeric Tea So Popular? It Lowers Inflammation, Boosts Immunity "After hearing all these health benefits, you might want to rush to the store and buy fresh turmeric. On the days you can't find fresh turmeric, you can still find a wide variety of brands that have turmeric teas such as Numi Organic Tea. This tea brand has an assortment of turmeric tea from Golden Chai Lattes to sampler packs that have six turmeric teas."
Patch - Feb 03, 2023 Valentine's Day Gift Guide 2023 "What to give your significant other, bestie, or buy for yourself this Valentine's Day"
Saveur - Jan 30, 2023 This Discreet Label Is Popping Up on More and More Food and Drink Products
Popular Science - Jan 28, 2023 What the ‘B’ label on your favorite drinks and snacks means "More food companies and restaurants are being certified than ever."
Whole Foods Magazine - Jan 11, 2023 Numi Releases Roasted Japanese Green Tea Line
Good Morning America, online - Jan 03, 2023 New year, new you? Shop 2023 planners, self-care finds and more to maintain your New Year's resolutions
Thrillist - Jun 11, 2021 Calm Your Coronavirus Anxiety With These Herbal Teas
Business Insider - Mar 08, 2021 9 women entrepreneurs share the business advice they received when they were starting out that they decided to ignore — and why doing so ultimately led to their success
NOSH - Apr 16, 2020 Numi Organic Tea Marks Earth Day with 2020 Carbon Neutrality Pledge


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