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Noodle & Boo
Luxury for Sensitive Skin
Overview
| Founder | Christine Burger |
| Industries |
Health & Wellness
E-commerce & Retail
Beauty
Home
Parenting & Kids
|
| Website | https://www.noodleandboo.com/ |
| Social |
|
About
Noodle & Boo sets a luxury standard in prestige skincare for the whole family. Renowned for efficacious products that leave skin nourished and healthy, each exclusive formula helps replenish and protect delicate, eczema-prone, and sensitive skin. Developed with mild, biocompatible ingredients, all products are USA-made in FDA-approved pharmaceutical environments to ensure the highest quality and integrity. Founded with a strong commitment to helping children in need, Noodle & Boo proudly supports The Grace Foundation, an independent nonprofit dedicated to ensuring every child has the care, resources, and opportunities they deserve so that no child feels forgotten.
Noodle & Boo is available across the U.S. at Neiman Marcus, Bloomingdales, Saks Fifth Avenue, Nordstrom, Dillard’s, Target, Von Maur, and more than 3,000 specialty retailers, hospitals, pharmacies, and amenity programs at 4- and 5-star hotels.
Best-in-Class Formulas for Delicate Skin
• Science-backed formulas developed with best-in-class pharmaceutical
grade ingredients and carefully selected plant-based actives
• Hypoallergenic, dermatologist and pediatrician tested for delicate,
sensitive, and eczema-prone skin
• Proven-safe formulas designed to support and protect the baby’s
skin barrier
Premium Luxury Reputation
• Demonstrable sensorial formulas
• Selectively and exclusively carried by premium retailers
• Unprecedented service and quality
Full Assortment for Entire Family Head-to-Toe
• The only brand in the prestige category offering Baby, Mama, Home & Laundry
Founding Story
Our story is unique in that our founder, Christine Burger, started with a Personal Mission Statement which led to a Vision and Purpose for Noodle & Boo.
Before Noodle & Boo, Christine was an executive at a software company where Stephen Covey, author of The Seven Habits of Highly Effective People, was invited to speak at a retreat. He challenged the team to think about their long-term goals beyond day-to-day life as an employee, family member, partner or friend. He asked each person, “What is your life’s purpose?” Reflecting on her life, Christine kept coming back to a moment when her first son, Andrew, was born.
After nine years of trying to start a family, Andrew's birth was truly the greatest joy Christine had ever known. Days home from the hospital, as she rocked him to sleep, she found herself overwhelmed by how powerful her instinct to protect was, and how very much she loved this tiny little human. Her mind wandered… "What about all the babies who are born into homes where parents do not have the means, desire or ability to provide for them?" She found herself gently rocking her baby and crying for all the babies who weren't being loved and nurtured. This vivid memory was the inspiration for what became her personal mission statement, "To bridge the gap for children who don't have parents who can fight for them."
Fast forward, pregnant with her second son, Matthew, Christine retired from high tech. When Matthew was 6 months old and Andrew was 4, Christine began to truly think about how she would fulfill the mission statement that she’d written years ago. Her days were busy caring for her young children. She enjoyed making homemade baby food and remedies for their minor ailments. Andrew had severe eczema and Matthew's skin was very sensitive.
She tried to find products that didn't irritate their skin. At the time, "natural" was a fairly new idea and Christine found herself at health food stores buying every natural baby product on the market. Natural products weren't making their skin any better, nor were any of the homemade remedies she'd found. She began to think about best-of-class skin care products for babies with sensitive skin. The vision was to create products that had the efficacy of pharmaceutical products, but using only natural and proven-safe ingredients for sensitive skin. Inspired by the idea, she hired a chemist who specialized in "natural and holistic" formulations.
After two years of development and testing, 'Noodle & Boo' was born. The company is named after the nicknames of Andrew (Noodle) and Matthew (Boo). To put her personal mission statement into action, a significant percentage of Noodle & Boo’s profit goes to helping children in need, every single month. Noodle & Boo is truly a mission of love. A little trivia: the company logo of the two children’s heads is actually a silhouette of Andrew and Matthew from Disneyland!
Team Bios
Christine Burger is the Founder & CEO of Noodle & Boo, the luxury baby skincare, maternity, and premium laundry care brand trusted by families seeking elevated, safety-first essentials for babies, mothers, and the home. Since founding the company in 2003, Christine has built Noodle & Boo into a category leader known for formulas developed by chemists, dermatologist-tested products, clean ingredient standards, product excellence, and a refined approach to everyday family care.
Made in the USA and carried by luxury retailers, Noodle & Boo has become a respected lifestyle brand recognized for its gentle, effective products and distinctive sense of warmth, beauty, and trust. The brand has been embraced by discerning parents, celebrity families, and hospital partners, reinforcing its reputation as a premium choice for newborns, mothers, and families.
Christine is also a children's author and the creator of the Your Buddy Boodles book collection, a series of illustrated stories designed to help young children and families navigate friendship, adoption, new siblings, family diversity, kindness, and belonging through warm, reassuring storytelling.
She is also the Founder and President of The Grace Foundation, a nonprofit organization dedicated to improving outcomes for foster youth. The Foundation develops sustainable programs that provide vulnerable children with essential resources, educational opportunities, and pathways to brighter futures, while bringing together leaders who share a commitment to creating lasting change.
Her professional background includes executive leadership roles at BEA Systems, Inc., where she integrated the WebLogic acquisition, served as Vice President of Business Operations, and ultimately Chief of Staff, aligning corporate priorities and building scalable operations to support rapid growth. Earlier in her career, she was Director of Organizational Development at Informix, Inc., where she led change management initiatives to rebuild organizational trust and culture following a leadership transition.
Christine holds a BA in Communication Studies from California State University, Sacramento, and a Master's degree from San Jose State University. Passionate about mentorship and empowering the next generation of women leaders, she is widely recognized for blending business acumen with purpose, building sustainable enterprises that deliver commercial success, consumer trust, and meaningful social impact.
Short Version
Christine Burger is the Founder & CEO of Noodle & Boo, a luxury baby skincare, maternity, and premium laundry care brand known for formulas developed by chemists, dermatologist-tested products, clean ingredient standards, and safety-first essentials for families. Since 2005, she has built Noodle & Boo into a respected lifestyle brand made in the USA, carried by luxury retailers, and trusted by parents, celebrity families, and hospital partners.
Christine is also a children's author and the creator of the Your Buddy Boodles book collection, which helps children and families explore friendship, adoption, new siblings, family diversity, kindness, and belonging through warm, reassuring storytelling.
She is also the Founder and President of The Grace Foundation, which creates sustainable programs to improve outcomes for foster youth by providing critical resources, educational opportunities, and pathways to brighter futures.
Previously, Christine held executive leadership roles at BEA Systems, Inc. and Informix, Inc. Passionate about mentorship and empowering the next generation of women leaders, she is recognized for building enterprises that deliver commercial success, consumer trust, and meaningful social impact.
Press Hook Snapshot
- Founder of a luxury baby, maternity, and family care brand
- Formulas developed by chemists, dermatologist-tested products, and clean ingredient standards
- Made in the USA
- Products carried by luxury retailers
- Trusted by parents, celebrity families, and hospital partners
- Children's author and creator of the Your Buddy Boodles book collection
- Books address friendship, adoption, new siblings, family diversity, kindness, and belonging
- Founder of The Grace Foundation, supporting foster youth
- Former Silicon Valley executive with deep operational leadership experience
Retailers
Amazon
Bloomingdale's
Costco
Gelson's Markets
Nordstrom
Target
Walmart
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