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Noël & Co.

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Noël & Co.

Small Batch Gifts & Goodness

Overview

Date Established 08/2021
Founder Lauren & Janie Noël
Headquarters None
Industries
E-commerce & Retail
Sustainability
Manufacturing
Home
Lifestyle
Website https://noelandco.ca
Social

About

Noël & Co. is a Canadian candle studio based in rural Nova Scotia, handcrafting apothecary-inspired candles with a focus on quality, community, and purpose. Run by a mother and her two daughters, the brand has grown from a small kitchen startup into a multi-generational business with a national reach — all while staying true to its roots.

With a deep commitment to giving back, Noël & Co. donates 2% of all sales to the Kidney Foundation of Canada, a cause close to their hearts. The business is proudly queer- and disability-owned, and their inclusive values shape everything from their partnerships to their product development. Known for their warm, timeless aesthetic and slow-burning, eco-conscious candles, Noël & Co. is more than a home fragrance brand — it’s a heartfelt celebration of craft, care, and community.

Founding Story

Noël & Co. began in 2021, when sisters Janie and Lauren Noël — then just 16 — decided to try candle-making as a way to earn money to travel to Greece (they are huge Greek Mythology nerds!). What started as a small creative project quickly evolved into something much bigger, with their mother Raina joining the business after finding comfort and purpose in the work during a difficult chapter of her own.

The company was named after their family’s last name, which means “Christmas” in French — a fitting symbol for the warmth and tradition they hoped to pour into each candle. For Lauren, who lives with cerebral palsy and is a two-time kidney transplant recipient, the business has always been about more than candles: it’s a way to build something lasting, meaningful, and inclusive. Together, the Noël women have built a brand that’s equal parts craftsmanship and heart.

Products

Seaside & Storm
Seaside & Storm $28.00
Forest & Fir
Forest & Fir $32.00
Cashmere & Cotton
Cashmere & Cotton $28.00
Lemon & Thyme
Lemon & Thyme $28.00
Citrus & Birch
Citrus & Birch $28.00
Cassis & Fig
Cassis & Fig $28.00
Hinoki & Yuzu
Hinoki & Yuzu $28.00
Vanille & Tabac
Vanille & Tabac $28.00
Apollo & Hades
Apollo & Hades $28.00
Tomato & Basil
Tomato & Basil $28.00
Lavender & Sage
Lavender & Sage $28.00
Meadow & Mist
Meadow & Mist $28.00
Cardamom & Santal
Cardamom & Santal $28.00
Crimson & Clover
Crimson & Clover $32.00
Salt & Sea
Salt & Sea $32.00
Maple & Chai
Maple & Chai $28.00
Saffron & Tobacco
Saffron & Tobacco $28.00
Hearth & Home
Hearth & Home $28.00
Ember & Oak
Ember & Oak $28.00
Sound & Fog
Sound & Fog $28.00
Coffee & Cacao
Coffee & Cacao $28.00
Orchards & Tides
Orchards & Tides $28.00
Love Is Love
Love Is Love $28.00
Spring Blossoms
Spring Blossoms $28.00
Highlands & Reels
Highlands & Reels $28.00
Laurel Leaf & Olive
Laurel Leaf & Olive $28.00
Peace & Quiet
Peace & Quiet $28.00
Midnight & Bloom
Midnight & Bloom $28.00
Warm & Cozy
Warm & Cozy $28.00
Sea Meets Shore
Sea Meets Shore $28.00
Winter's Melody
Winter's Melody $28.00
Reindeer Games
Reindeer Games $28.00
On The First Day Of Christmas
On The First Day Of Christmas $28.00
Silent Night
Silent Night $28.00
Two Turtle Doves
Two Turtle Doves $28.00
Through The Snow
Through The Snow $28.00
Black Spruce & Pine
Black Spruce & Pine $28.00
Vanille & Tabac
Vanille & Tabac $32.00
Midnight & Bloom
Midnight & Bloom $32.00
Hinoki & Yuzu
Hinoki & Yuzu $32.00
Hearth & Home
Hearth & Home $32.00
Vetiver & Neroli
Vetiver & Neroli $32.00
Warm & Cozy
Warm & Cozy $32.00
Lavender & Sage
Lavender & Sage $32.00
Ostara's Garden
Ostara's Garden $28.00
Saffron & Tobacco
Saffron & Tobacco $32.00
Lemon & Thyme
Lemon & Thyme $32.00
Cassis & Fig
Cassis & Fig $32.00
Vanilla & Woods
Vanilla & Woods $28.00
Crimson & Clover
Crimson & Clover $32.00
Peace & Quiet
Peace & Quiet $32.00
Laurel Leaf & Olive
Laurel Leaf & Olive $32.00
Seaside & Storm
Seaside & Storm $32.00

Team Bios

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Laure Noël

Co-Founder & Brand Storyteller

see bio

Lauren Noël is the voice and vision behind Noël & Co.’s storytelling. As co-founder, she leads social media and brand communication, shaping the way customers connect with the heart of the business. Lauren started Noël & Co. with her twin sister Janie at just 16, driven by an entrepreneurial spirit and a belief in creating something meaningful from the ground up. A two-time kidney transplant recipient and advocate for disability inclusion, Lauren brings authenticity and purpose to everything she shares — always with warmth, humour, and heart.

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Janie Noël

Co-Founder & Artist

see bio

Janie Noël co-founded Noël & Co. with her twin sister Lauren at age 16, turning a creative outlet into a growing family-run business. While she began by overseeing day-to-day production, Janie now focuses primarily on the artistic side of the brand, creating original artwork for the studio’s limited-edition candle collections. A thoughtful maker with a quiet, steady presence, her eye for detail and design continues to shape the look and feel of Noël & Co., one brushstroke at a time.

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Raina Noël

Operations & Customer Experience

see bio

Raina Noël joined Noël & Co. not long after its founding, drawn to the therapeutic rhythm of candle-making during a period of personal loss. As the mother of co-founders Lauren and Janie, she plays a central role in keeping the business grounded and growing. From managing day-to-day operations to leading customer service and representing Noël & Co. at local markets, Raina brings warmth, humour, and care to everything she touches. She’s also an avid reader and adventurer, always ready with a story or a smile — whether in the studio or on the road.

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