New Dawn Distilling is founded by bourbon lover Dawn O’Neal, who is also passionate about saving the planet. She saw a chance to combine her passions using a business as a force for good, and New Dawn Distilling was born in 2023. Its pursuit of fair and eco-friendly practices is intertwined with authentic collaborations and investments in diverse communities, from the farmers who cultivate the grains to the moment you savor the whiskey. 1% of proceeds from New Dawn Distilling will go to water and climate initiatives.
Founding Story
via Dawn O’Neal, Ph.D.:
I'm convinced that when we do things with intention, we can create a healthier and safer world. It’s not just a starry-eyed dream. I've taken a pretty winding road to get here, starting with a PhD in ecology, to steering projects and leading climate research at national and international levels, plus over a decade of experience in conservation with a focus on community-led projects. Along the way I’ve had the pleasure of sharing a glass or two of bourbon with really incredible people. I know it’s possible to bring these passions of mine together and center them around meaningful and productive collaborations with communities and stakeholders, where environmental sustainability and fair business practices go hand in hand. Let's be the change we wish to see in the world!
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Team Bios
Dawn O'Neal
Founder
see bio
Dawn launched New Dawn Distilling in 2023.
Dawn O’Neal’s dynamic background includes a PhD in ecology, deep knowledge of sustainable and regenerative agriculture practices. For over a decade, Dawn has steered global initiatives in climate research, orchestrated strategies, and sculpted visions and goals into tangible milestones for non-profit conservation, education, and research organizations. Prior to launching New Dawn Distilling, O’Neal was Vice President National Audubon Society and Executive Director Audubon Delta, Director of Strategic Initiatives for The Nature Conservancy and Executive Director at Huyck Preserve and Biological Research Station, among other executive roles.
