Naot

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Overview

Industries	Health & Wellness Healthcare E-commerce & Retail Fitness Nonprofit & Social Impact Home Lifestyle Outdoor Adventure Parenting & Kids
Website	https://naot.com/?gad_source=1&gad_campaignid=20268859182&gbraid=0AAAAAofWBpWf9edivUTyKB2bmJYaFvzC1&gclid=Cj0KCQiAjJTKBhCjARIsAIMC448ZvNPwj1waCHtz6J7QFDZT_zrdI_El7P-_8kTk2I4s0n-lOm7TyPcaAjRxEALw_wcB
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About

Naot shoes are podiatrist-approved and thoughtfully designed to support not just your feet, but your whole body. The anatomic cork and latex footbeds contour to your arch, relieve pressure on the metatarsal area, and move naturally with your foot. This helps reduce foot fatigue, support proper posture, and ease stress on knees, back, and plantar fascia. The result is all-day comfort, stability, and balance — helping you move freely, confidently, and in total wellness.

Growing is in our nature. Naot is continuously evolving. We continue to handcraft the most comfortable, beautifully designed shoes that let people express their true selves and walk with self-confidence – because we believe individual expression makes the world a more interesting and better place.

Founding Story

From a one-room workshop on the Israeli Kibbutz Naot Mordechai, to a worldwide brand and a way of life – NAOT first started in 1942, when the members of a small collective farming community in Israel’s Hula Valley began making shoes. To this day, our team is eclectic, spanning a vast range of backgrounds and cultures, and delights in designing for the different needs of people from all over the world. It’s a joy to give our customers everywhere the perfect styles for their particular lifestyle, climate and culture.

Naot’s uniquely engineered insoles are made of natural cork and latex and lined with a supple suede lining, creating a flexible and shock absorbing base of superior support that is designed to replicate the shape of one’s foot, and capture the structure and essence of it. We know it can be life-changing when you find a shoe that expresses your individual personality and style, yet also offers next-level comfort. With NAOT, every choice allows you to be your best self — unmistakably yourself, and to walk freely, living a life full of exploration and variety.