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Date Established 07/2019
Founder Jaleh Bisharat
Headquarters Oakland
Health & Wellness
Press Contact Stephanie


NakedPoppy is a clean beauty company that makes it easy to find perfect-for-you beauty products online. Its unique, patented approach takes into account 50 personal characteristics (skin color, undertone, skin type, hair color, allergies, beauty goals, and more) to pinpoint your ideal makeup and skincare products.
NakedPoppy is your home for the safest, cleanest, and most luxuriously crafted makeup and skincare — curated for you.

After taking your 3-minute beauty assessment, every product is rated just for you - and Perfect Picks are placed in your personalized boutique. This lets you shop for products that will look amazing without wasting time on the stuff that's not for you.

Founding Story

Sometimes, NakedPoppy founder, Jaleh Bisharat jokes that when health food stores started carrying clean beauty, she was their biggest customer. It’s not far from the truth. Jaleh has always loved organic food, so it’s made sense to her that the products she used could also have an impact on hey health. Then, more than a decade ago, something happened that shook her world.

Jaleh stepped into the shower four months after a clear mammogram. And felt that lump nobody wants to feel. A few days later, she got that call nobody wants to get. Yes, it was breast cancer and yes, it was scary.⁣ It was also a deeply personal awakening to the questionable chemicals we put in and on our bodies.

After she recovered, she became more clean-beauty-conscious than ever. As time passed, Jaleh noticed something magical unfolding: crunchy brands were giving way to increasingly luxe products that were just as good as what you’d find at the department store makeup counter.

She became obsessed with the idea of sharing clean beauty. She know how hard it can be to make the switch, so Jaleh wanted to take the guesswork out of it. No trip to the store, just luxuriously crafted, cleaner-than-clean beauty products perfectly suited to you—all in one place. So in 2019, NakedPoppy was born. They offer carefully vetted makeup and skincare from the most exquisite clean brands, including our exclusive NakedPoppy products.

Their patented Beauty Assessment looks at over 50 personal characteristics specific to you, so you can be confident your recommended makeup and skincare will look fantastic, feel great, and work like a dream.


Revitalize Organic Facial Oil
Revitalize Organic Facial Oil $48.00
Nourish Cream Cleanser
Nourish Cream Cleanser $25.00
NakedPoppy Refresh Foaming Cleanser
NakedPoppy Refresh Foaming Cleanser $28.00
Awaken Eye Cream
Awaken Eye Cream $55.00
NakedPoppy Clean Liquid Eyeliner – Black
NakedPoppy Clean Liquid Eyeliner – Black $22.00




NewBeauty - Jul 28, 2023 This Eye Cream Is the Ultimate Morning Pick-Me-Up "The article is a review of the Naked Poppy Awaken Eye Cream. The eye cream is described as having a cooling effect upon application and is designed to tackle puffiness and dark circles. The formula contains Vitamin C, caffeine, and quinoa extract to brighten the under-eye area and reduce the appearance of dark circles. The eye cream is packaged in a sugarcane-derived tube for sustainability. The article also mentions that the cream is gluten-free and free from common allergens. The review states that the NakedPoppy Awaken Eye Cream can help visibly reduce dark circles and puffiness, making it a short-term cooling boost and a long-term solution for stubborn dark circles. The eye cream can be purchased on for $55."
Forbes - Apr 17, 2023 The Best Liquid Eyeliners In Every Color And Applicator Style "If you’re looking to define your eyes in a big way, the best liquid eyeliners can help you do just that. You can spice things up with an accent color or wake up sleepy peepers with a stroke of liner paired with your favorite mascara."
Marie Claire - Mar 31, 2023 The 15 Best Face Oils for Every Skin Type "Don't let the word "oil" throw you off—these gems are the real deal."
WWD - Mar 31, 2023 Murad, NakedPoppy, Babor and Others Are Bringing Fresh Takes to the Retinol Game "Here, the newest retinol launches from AbsoluteJOI by Dr. Anne, Murad, NakedPoppy and more."
New York Post - Mar 27, 2023 Dermatologists share the 30 best anti-aging skin care products of 2023 "King’s top pick for an anti-aging cleanser is the NakedPoppy’s Nourish Cream Cleanser."
Beauty Independent - Mar 20, 2023 Where Retailers Stand On Mold Concerns Plaguing Clean Beauty "Retailers carrying clean beauty products are caught in the crossfire between consumers’ mold concerns and brands’ reactions to them. We were curious to hear their takes on clean beauty formulation challenges."
Allure - Feb 27, 2023 These Are Allure Editors' Favorite New Beauty Products of February 2023 "At Allure, we get inundated with the latest and greatest beauty offerings every day. Most of it is exciting, some of it confusing, and sometimes it gets overwhelming, especially now that our homes have become our offices. Alas, that is the beauty editor's burden to bear."
Travel + Leisure - Feb 16, 2023 Score Up to 20% Off This Anti-aging Face Oil Packed With a Secret Ingredient From Patagonia "The travel-friendly size makes it a perfect addition to your dopp kit."
Motherly - Feb 13, 2023 Global Clean Beauty Market Report to 2028: Featuring Ilia Beauty, Ere Perez, RMS Beauty and NakedPoppy Among Others "The "Global Clean Beauty Market: Analysis By Product Type (Skin Care, Hair Care, Cosmetics, Fragrances, and Others), By Distribution Channel (Speciality Stores, Hypermarkets & Supermarkets, Online, and Others), By Region Size And Trends With Impact Of COVID-19 And Forecast up to 2028" report has been added to's offering."
Patch - May 19, 2022 Great Gifts for Father's Day
The Knot - Mar 04, 2022 Women-Founded Companies to Support With Your Wedding "At The Knot, we believe your wedding isn't just a party—it's an opportunity to show who you are and what you value. One great way to do so is to be thoughtful about where you spend your money as you plan your nuptials. Whether you want to embrace businesses owned by women to support Women's Equality Day (August 26) or International Women's Day (March 8), or simply want to uplift women 365 days a year because that's important to you and your partner, these businesses are worth considering."
Allure - Sep 27, 2021 The 13 Best Clean Mascaras That Won't Irritate Sensitive Eyes "These paraben- and phthalates-free formulas are vetted and loved by Allure editors and makeup artists. But best of all, they won't irritate sensitive eyes."
MindBodyGreen - May 24, 2021 The 19 Best Natural & Nontoxic Eyeliners + Why You Should Go Clean "There are three natural makeup items I get asked about the most: mascara that doesn't bleed, a creamy true red, and liner that won't smudge. All these are historically hard in the clean, natural space, as most people want staying power and rich pigment—both things that are hard to formulate without using less than ideal ingredients, like carbon black for color and preservatives in liquid liners."
InStyle - Dec 21, 2019 This New Site Makes It Extremely Easy to Find Makeup That Matches Your Skin "Say goodbye to spending hours searching for the perfect foundation shade with NakedPoppy"
The Cut - Nov 13, 2019 This Clean Beauty Site Does the Curating for You "As the clean wave morphs into a full-on tsunami, it can be hard to stay on top of which products are the best, and that’s where new beauty site NakedPoppy comes in. Tech vets Jaleh Bisharat and Kimberly Shenk (Amazon, Open Table, Eventbrite) were overwhelmed and confused by the offerings out there, so they curated their favorites, then wisely hired a green chemist to dissect every chemical in each product before giving it approval. Among the picks are items from Vapour, rms beauty, Kosas, and Ere Perez, as well as NakedPoppy’s own first entry, a liquid eyeliner."
Millennium Magazine - Aug 01, 2019 CLEAN BEAUTY ON CALL "NakedPoppy takes clean cosmetics out of the shadows and into the light for the ultimate beauty-buying experience."
Beauty Independent - Jul 21, 2019 We Found the 17 Best Face Oils for Every Skin Type (You're Welcome) "We independently research, test, review, and recommend the best products. Healthcare professionals review articles for medical accuracy. Learn more about our process.."
Beauty Independent NakedPoppy Scores $4M For Clean Beauty Curation And AI-Driven Product Recommendations "Created by Jaleh Bisharat and Kimberly Shenk, NakedPoppy is a curated website for busy women without the time or inclination to stroll store aisles in search of clean beauty products. Its assortment of makeup, tools and skincare spans 400 stockkeeping units from brands including Antonym, Jenny Patinkin, Lily Lolo, Suntegrity, Kari Gran, Ere Perez, RMS Beauty, Rituel de Fille and Vapour."



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