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Date Established 07/2019
Founder Jaleh Bisharat
Headquarters Oakland, CA
Beauty, Health & Wellness
Press Contact Stephanie


NakedPoppy is a clean beauty company that makes it easy to find perfect-for-you beauty products online. Its unique, patented approach takes into account 50 personal characteristics (skin color, undertone, skin type, hair color, allergies, beauty goals, and more) to pinpoint your ideal makeup and skincare products.
NakedPoppy is your home for the safest, cleanest, and most luxuriously crafted makeup and skincare — curated for you.

After taking your 3-minute beauty assessment, every product is rated just for you - and Perfect Picks are placed in your personalized boutique. This lets you shop for products that will look amazing without wasting time on the stuff that's not for you.

Founding Story

Sometimes, NakedPoppy founder, Jaleh Bisharat jokes that when health food stores started carrying clean beauty, she was their biggest customer. It’s not far from the truth. Jaleh has always loved organic food, so it’s made sense to her that the products she used could also have an impact on hey health. Then, more than a decade ago, something happened that shook her world.

Jaleh stepped into the shower four months after a clear mammogram. And felt that lump nobody wants to feel. A few days later, she got that call nobody wants to get. Yes, it was breast cancer and yes, it was scary.⁣ It was also a deeply personal awakening to the questionable chemicals we put in and on our bodies.

After she recovered, she became more clean-beauty-conscious than ever. As time passed, Jaleh noticed something magical unfolding: crunchy brands were giving way to increasingly luxe products that were just as good as what you’d find at the department store makeup counter.

She became obsessed with the idea of sharing clean beauty. She know how hard it can be to make the switch, so Jaleh wanted to take the guesswork out of it. No trip to the store, just luxuriously crafted, cleaner-than-clean beauty products perfectly suited to you—all in one place. So in 2019, NakedPoppy was born. They offer carefully vetted makeup and skincare from the most exquisite clean brands, including our exclusive NakedPoppy products.

Their patented Beauty Assessment looks at over 50 personal characteristics specific to you, so you can be confident your recommended makeup and skincare will look fantastic, feel great, and work like a dream.






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