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Date Established 07/2019
Founder Jaleh Bisharat
Headquarters Oakland, CA
Beauty, Health & Wellness
Press Contact Stephanie



NakedPoppy is a clean beauty company that makes it easy to find perfect-for-you beauty products online. Its unique, patented approach takes into account 50 personal characteristics (skin color, undertone, skin type, hair color, allergies, beauty goals, and more) to pinpoint your ideal makeup and skincare products.
NakedPoppy is your home for the safest, cleanest, and most luxuriously crafted makeup and skincare — curated for you.

After taking your 3-minute beauty assessment, every product is rated just for you - and Perfect Picks are placed in your personalized boutique. This lets you shop for products that will look amazing without wasting time on the stuff that's not for you.

Founding Story

Sometimes, NakedPoppy founder, Jaleh Bisharat jokes that when health food stores started carrying clean beauty, she was their biggest customer. It’s not far from the truth. Jaleh has always loved organic food, so it’s made sense to her that the products she used could also have an impact on hey health. Then, more than a decade ago, something happened that shook her world.

Jaleh stepped into the shower four months after a clear mammogram. And felt that lump nobody wants to feel. A few days later, she got that call nobody wants to get. Yes, it was breast cancer and yes, it was scary.⁣ It was also a deeply personal awakening to the questionable chemicals we put in and on our bodies.

After she recovered, she became more clean-beauty-conscious than ever. As time passed, Jaleh noticed something magical unfolding: crunchy brands were giving way to increasingly luxe products that were just as good as what you’d find at the department store makeup counter.

She became obsessed with the idea of sharing clean beauty. She know how hard it can be to make the switch, so Jaleh wanted to take the guesswork out of it. No trip to the store, just luxuriously crafted, cleaner-than-clean beauty products perfectly suited to you—all in one place. So in 2019, NakedPoppy was born. They offer carefully vetted makeup and skincare from the most exquisite clean brands, including our exclusive NakedPoppy products.

Their patented Beauty Assessment looks at over 50 personal characteristics specific to you, so you can be confident your recommended makeup and skincare will look fantastic, feel great, and work like a dream.




Patch - May 19, 2022 Great Gifts for Father's Day
The Knot - Mar 04, 2022 Women-Founded Companies to Support With Your Wedding "At The Knot, we believe your wedding isn't just a party—it's an opportunity to show who you are and what you value. One great way to do so is to be thoughtful about where you spend your money as you plan your nuptials. Whether you want to embrace businesses owned by women to support Women's Equality Day (August 26) or International Women's Day (March 8), or simply want to uplift women 365 days a year because that's important to you and your partner, these businesses are worth considering."
Allure - Sep 27, 2021 The 13 Best Clean Mascaras That Won't Irritate Sensitive Eyes "These paraben- and phthalates-free formulas are vetted and loved by Allure editors and makeup artists. But best of all, they won't irritate sensitive eyes."
Mind Body Green - May 24, 2021 The 19 Best Natural & Nontoxic Eyeliners + Why You Should Go Clean "There are three natural makeup items I get asked about the most: mascara that doesn't bleed, a creamy true red, and liner that won't smudge. All these are historically hard in the clean, natural space, as most people want staying power and rich pigment—both things that are hard to formulate without using less than ideal ingredients, like carbon black for color and preservatives in liquid liners."
Instyle - Dec 21, 2019 This New Site Makes It Extremely Easy to Find Makeup That Matches Your Skin "Say goodbye to spending hours searching for the perfect foundation shade with NakedPoppy"
The Cut - Nov 13, 2019 This Clean Beauty Site Does the Curating for You "As the clean wave morphs into a full-on tsunami, it can be hard to stay on top of which products are the best, and that’s where new beauty site NakedPoppy comes in. Tech vets Jaleh Bisharat and Kimberly Shenk (Amazon, Open Table, Eventbrite) were overwhelmed and confused by the offerings out there, so they curated their favorites, then wisely hired a green chemist to dissect every chemical in each product before giving it approval. Among the picks are items from Vapour, rms beauty, Kosas, and Ere Perez, as well as NakedPoppy’s own first entry, a liquid eyeliner."
Popsugar - Aug 01, 2019 CLEAN BEAUTY ON CALL "NakedPoppy takes clean cosmetics out of the shadows and into the light for the ultimate beauty-buying experience."
Byrdie - Jul 21, 2019 We Found the 17 Best Face Oils for Every Skin Type (You're Welcome) "We independently research, test, review, and recommend the best products. Healthcare professionals review articles for medical accuracy. Learn more about our process.."
Beauty Independent NakedPoppy Scores $4M For Clean Beauty Curation And AI-Driven Product Recommendations "Created by Jaleh Bisharat and Kimberly Shenk, NakedPoppy is a curated website for busy women without the time or inclination to stroll store aisles in search of clean beauty products. Its assortment of makeup, tools and skincare spans 400 stockkeeping units from brands including Antonym, Jenny Patinkin, Lily Lolo, Suntegrity, Kari Gran, Ere Perez, RMS Beauty, Rituel de Fille and Vapour."


Say goodbye to spending hours searching for the perfect foundation shade. This New Site Makes It Extremely Easy to Find Makeup That Matches Your Skin

InStyle/ Simone Thomas

beauty editor

NakedPoppy is my go-to for clean makeup and skincare. Their product recommendations are spot on. I love that everything is totally gorgeous and free of harmful chemicals

Shawna with A Little Less Toxic


I love that NakedPoppy takes the headache of shopping for the right shade, it’s like I have a personal clean beauty shopper in my back pocket! NakedPoppy got my foundation match right. Mind blown.

Vivian with Plateful Health


I love NakedPoppy, because it vets all beauty and skincare products. I don't have to worry about harmful parabens and pthalates

Karalynne with Just Ingredients


I love NakedPoppy because all the products are clean and green. Using NakedPoppy products helps make me feel great, because I don't have to worry about any harmful ingredients.

Sophie with Gorgeously Green


NakedPoppy is a fantastic clean beauty resource that takes all the guessing out of what clean products to buy. Their recommendations are customized to your skincare needs and great quality too! This is the best place to head to for all your clean skincare and makeup needs!

Alexis, Chemistry Cachet



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