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My Fair Mahjong
SMILES & TILES
Overview
| Date Established | 01/2023 |
| Founder | Katherine & Chad Marshall |
| Headquarters | None |
| Industries |
E-commerce & Retail
Gaming
Entertainment
Lifestyle
|
| Website | https://myfairmahjong.com/ |
| Social |
|
About
My Fair Mahjong is a brand built on the belief that Mahjong is far more than a game - it is a timeless connector of people, stories, and generations. Founded by a husband-and-wife team, the company is dedicated to celebrating the joy, curiosity, and togetherness that Mahjong inspires. Their designs honor the game’s deep cultural roots while introducing a modern burst of color, creativity, and personality that reflects how people gather and play today.
Driven by a mission to strengthen community and inspire connection, My Fair Mahjong focuses on thoughtful design, meaningful experiences, and small-business craftsmanship. The brand champions inclusive play, supports Mahjong communities nationwide, and creates products that bring people together - around tables, across generations, and through traditions both old and new. My Fair Mahjong can be found in leading retailers such as Dillard’s, Anthropologie, and Mark & Graham, among others, reflecting its growing presence in the lifestyle and gifting space.
Founding Story
My Fair Mahjong began with a simple idea shared over a weekly game - could a tile set that honors a destination be a fun evolution of the game? This question ultimately sparked a family-led business. The husband-and-wife founders both have a long history in the corporate world, a foundation that made a hobby-infused business idea irresistible. What started as handmade accessories for their own games and close friends quickly grew into a design-forward brand rooted in connection, creativity, and joy. Their first tile set, The Southwest Series, was inspired by and created in honor of a cherished grandmother who lived in New Mexico - a meaningful beginning that shaped the heart of the company.
From that early spark, the founders became the first to introduce destination-themed mahjong sets, celebrating the places people love and the memories tied to them. This Destination Collection resonated deeply with players, often becoming a bridge to personal stories, family histories, and shared traditions. Their innovation continued with the introduction of luxury mini travel sets, offering a stylish and portable way to bring Mahjong anywhere.
At its core, My Fair Mahjong is a celebration of the timeless connections Mahjong creates - between families, friends, communities, and cultures. And with a team that includes the founders’ daughter (the company's “Chief Fun Officer”), the brand continues to grow with the same heart, curiosity, and joy that sparked it in the first place.
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Ă—Team Bios

Katherine Marshall
Founder, Joy Seeker
Katherine Marshall is the Co-Founder and creative force behind My Fair Mahjong. After nearly 20 years in corporate America, she and her husband - also a longtime corporate leader and now her business partner - traded boardrooms for board games, transforming a casual weekly Mahjong night into a full-fledged brand built on celebration, connection, and creativity.
Prior to founding My Fair Mahjong, Katherine built a 13-year career at Alvarez & Marsal, eventually serving as Senior Director, where she led the firm’s global Knowledge Management organization. Her work focused on enterprise knowledge strategy, leadership partnership, change management, and large-scale systems and communications initiatives. Earlier at A&M, she held roles in the Corporate Performance Improvement practice, supporting organizations through complex change and operational transformation across multiple industries.
Before A&M, she spent five years at Ally Financial in commercial lending, progressing through roles in audit, underwriting, and portfolio management.
Katherine holds an MBA from the University of Texas at Austin’s McCombs School of Business, a Master of Science in Management from the Wake Forest University School of Business, and a Bachelor of Arts in Psychology and Communications from Wake Forest University
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