Mujo Co.

Overview

Founder	Kinga Wilewska
Headquarters	None
Industries	E-commerce & Retail Beverage
Website	https://www.mujoworld.com
Social

About

Mujo is a performance nutrition brand built on a simple premise: that most products in the wellness industry contain far more than they need to, and far less than they claim. Where the category defaults to complexity, Mujo edits. Every formulation is built around fewer, but better, ingredients with strong clinical evidence behind them, sourced from suppliers chosen for quality over cost. The result is nutrition that works without requiring the consumer to trust a label they can't read.

Mujo's business is grounded in ingredient transparency and sustainable sourcing, including partnerships with food technology companies working on the next generation of plant protein. The brand sits at a genuine intersection of trends: rising consumer skepticism toward overpromised wellness products, growing demand for clean-label nutrition, and the shift in how people think about protein and performance in the era of GLP-1 medications. Mujo is not chasing those trends. It was built for the consumer who was already there.

Founding Story

Mujo started with a practical problem. After becoming a mother, the founder found that the things she had relied on to stay sharp and energised (caffeine, stimulants, the general ethos of doing more) stopped working for her life. Rather than find a stronger version of the same tools, she went looking for better ones. That process led to Mujo Ritual, a caffeine-free coffee alternative formulated around mushroom fruiting bodies and clinically studied adaptogens. The premise was straightforward: a small number of well-chosen ingredients, used at evidence-backed doses, can outperform a long list of mediocre ones.

The second product came from a different direction. Two of the founder's sisters, one with celiac disease and one with multiple food allergies, had spent years struggling to find protein nutrition they could trust. Most options on the market were either nutritionally incomplete, poorly sourced, or full of ingredients that ruled them out entirely. That gap led Mujo to look beyond conventional protein crops and eventually to lemna, commonly known as duckweed. A complete protein source that doubles in 24 hours, requires significantly less water and land than pea or soy, and carries a full amino acid profile, lemna had the credentials. After 47 development batches and a supply collaboration with Plantible Foods, the Lemna Bar is about to become the world's first duckweed protein bar. Launching this summer.