MOWI CP of Americas Launches “MOWI Signature” – An Accessible Premium Fresh Atlantic Salmon Norwegian & Scottish Line Designed for Food Service Professionals

Debuting at the 2025 National Restaurant Association Show in Chicago

Chicago, IL – May 15th, 2025— MOWI, a global leader in aquaculture and premium Atlantic salmon, is proud to announce the official launch of MOWI Signature in the US Market, a new premium yet accessible fresh salmon program designed exclusively for food service professionals. The unveiling will take place at the 2025 National Restaurant Association (NRA) Show at Booth #4185 in Chicago.

"We're excited to bring the Mowi Signature line to market as a celebration of the variety and craftsmanship in salmon that our organization offers," said Joe Fidalgo, Managing Director at Mowi CP of Americas. "Our Scottish and Norwegian salmon represent the best of our farming heritage and our vision for responsible aquaculture."

Premium Salmon, Tailored for the Professional Kitchen

At MOWI, farming chef-quality Atlantic salmon isn't just our business—it's our passion, backed by over 60 years of expertise. Crafted for food service professionals—from restaurant chains to independent chefs—MOWI Signature delivers consistency, quality, and convenience in every cut.

Sourced from our sustainable farms in Norway and Scotland, every MOWI Signature salmon is:

Designed with Chefs in Mind

MOWI Signature is more than just great fish—it's a smart business decision that addresses a key challenge for chefs.

"As American consumers continue to increase their salmon consumption at home, restaurants must elevate the salmon experience to meet rising expectations," said Diana Dumet, Sr. Director of Marketing at MOWI CP of Americas. "To truly impress, restaurants need to deliver a gourmet experience—offering specialized cuts, a compelling origin story, and emphasizing sustainability and standards. These elements are becoming essential in capturing the attention and palate of the modern salmon lover."

MOWI Signature solves common pricing challenges with:

Premium Origin, Signature Taste

Both products are raised with utmost care, certified by global sustainability standards, and traceable from sea to serving.

Product Offerings

"With MOWI Signature, we're combining our legacy of innovation with a deep understanding of the culinary world," said Robert Clark, Sr. Director of Sales at MOWI CP of Americas. "We've designed a product line that empowers chefs to serve memorable, high-quality salmon dishes—while maintaining consistency and control in their kitchens."

Chef Engagement Initiatives

To further underscore its commitment to chefs, Mowi is proud to announce its participation in Informa's upcoming Chef Immersion Program, taking place June 23–25, 2025, at the University of Florida in Gainesville. This exclusive event brings together executive chefs from colleges and universities across the Southeast region for a hands-on, collaborative experience.

A Legacy of Excellence

We have spent decades perfecting our craftsmanship, developing our expertise and know-how to bring you the unique MOWI Signature salmon.

In 1964, we collected the first wild broodstocks from the Vosso and the Årøy rivers of Western Norway. It comes from the strong and robust strain of these rivers, giving one of the strongest and most resilient bloodlines, which has been passed down from generation to generation. That was the beginning of the MOWI lineage that continues through our salmon DNA.

Let's Build Something Delicious Together

For partnership opportunities, product inquiries, or to meet us at the NRA Show, email mowisignature@mowi.com.

Check out the new MOWI Signature video: ? Video Here Visit us at NRA Show 2025, Booth #4185

About MOWI

MOWI is the world's leading producer of sustainable farmed salmon, dedicated to delivering the highest quality seafood products with an unwavering commitment to environmental responsibility. With operations in over 25 countries, MOWI is at the forefront of sustainable aquaculture, producing premium salmon known for its exceptional flavor, texture, and nutritional value.

Learn more about MOWI and its full range of products at www.mowi.com