MOWI CP of Americas Launches “MOWI Signature” – An Accessible Premium Fresh Atlantic Salmon Norwegian & Scottish Line Designed for Food Service Professionals

Debuting at the 2025 National Restaurant Association Show in Chicago

Chicago, IL – May 15th, 2025— MOWI, a global leader in aquaculture and premium Atlantic salmon, is proud to announce the official launch of MOWI Signature in the US Market, a new premium yet accessible fresh sa…

Miami, FL – May 2, 2025 – MOWI, the world’s leading seafood company and a global pioneer in sustainable aquaculture, is proud to announce the launch of its new Norwegian Salmon Fjord Burgers, available at select Sam’s Club stores in the US starting May 2025.

Crafted from Atlantic salmon raised in the crystal-clear waters of Norway’s fjords, MOWI’s Salmon Fjord Burgers offer a delicious, health-forward alternative to traditional burg…

Miami, FL – April 24, 2025 – Mowi, a global leader in premium salmon, is proud to announce that, for the second consecutive year, its products have been awarded the prestigious Good Housekeeping Seal. While MOWI first earned this recognition in 2024 for select products, this year, the list of certified items has expanded, reaffirming the brand’s ongoing commitment to quality, sustainability, and consumer trust.

The Good Housekeepin…

Miami, FL (March 12, 2025) — The MOWI Salmon brand is expanding its ready-to-cook seafood offerings in the U.S. with the launch of MOWI Atlantic Salmon Lightly Smoked Portions. After a successful soft launch in late 2024, this gourmet smoked salmon variety is rolling out to additional regional markets this year, offering consumers an easy, flavorful, and high-protein meal option that fits into a healthy lifestyle.

With a delicate ba…

Miami, FL – March 10, 2025 – Mowi CP of Americas is excited to announce its prominent participation at the Seafood Expo North America (SENA) 2025, the largest seafood trade event in the region. The event will be held at the Boston Convention and Exhibition Center from March 16–18, 2025.

This year, Mowi’s expansive 1,500+ square-foot booth (#217) will be a major attraction, showcasing the company’s commitment to the seafood category,…

Miami, FL – February 26, 2025 – MOWI Salmon, introduces new initiatives for 2025, focusing on consumer education and culinary innovation. Building on its successful consumer-focused strategy, MOWI Salmon continues to raise awareness about responsibly farmed Atlantic salmon.

Building on Success: MOWI Salmon’s Ongoing Commitment to Consumer Education

Since launching its consumer-focused strategy, MOWI Salmon has cemented its reputation…

Miami, FL – February 28, 2025 – The MOWI Brand celebrates its fifth anniversary, marking significant growth in U.S. retail, national online grocery presence, and innovation. As a leader in the American seafood industry, MOWI offers a variety of pre-packed, farm-raised Atlantic salmon for households to enjoy.

Since launching in the United States, in 2020 MOWI has become an integral part of the MOWI USA portfolio. The company currentl…

Miami, FL (February 7, 2025 ) - This Super Bowl Sunday, MOWI Salmon is revolutionizing game day snacking with a fresh video campaign and innovative recipes, showing how nutrient-rich salmon can be just as fun and flavorful as traditional game-day favorites.

MOWI Salmon's high-energy video campaign brings the excitement of football to the kitchen, pairing iconic game moments with mouthwatering salmon dishes. From crispy salmon bites …