mini mioche is an ethically sustainable, climate neutral brand that offers the best kids clothes on (and for) the planet. Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes, created ethically at factories that pay employees fairly, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We are 1% for the Planet members and are Climate Neutral Certified.
From sustaina-dorable organic baby gifts to plastic-free fleece, the softest eco-friendly jersey basics to supercozy sustainable sleepwear, we provide the ultimate wardrobe for the littlest members of style-conscious, planet-positive families.
Founding Story
mini mioche was born 15 years ago with a goal to create the snuggest, the softest, the coziest, the coolest kids clothes, prioritizing sustainability and ethical manufacturing. The journey began with organic and eco-friendly materials, plastic-free packaging, non-toxic dyes, and fair labor practices throughout the supply chain. In 2023, the brand was acquired by serial entrepreneur and brand builder, Jacquelyn Corbett, who is committed to taking mini mioche to a position as a global, game-changing force for good. In launching partnerships with 1% for the Planet and Climate Neutral Certified as well as initiating its own resale marketplace, the brand has put a stake in the ground as the symbol of planet-positive baby and children's fashion, empowering families everywhere to create a better future for all kids.
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Features
100% GOTS organic cotton fleece
Our gorgeous GOTS organic cotton fleece is uber-soft, plastic-free, and knit just for us, perfect for cooler days and nights, certain to be the softest thing ever to touch your little ones' skin. Made in Canada.
100% GOTS organic french terry
Our gorgeous GOTS organic cotton french terry is uber-soft, plastic-free, and knit just for us, perfect for transition weather, and certain to be the softest thing ever to touch your little ones' skin. Made in Canada.
100% GOTS organic cotton jersey
Our gorgeous GOTS organic cotton jersey is uber-soft, plastic-free, and knit just for us, perfect for warm weather or layering, and certain to be the softest thing ever to touch your little ones' skin. Made in Canada.
100% GOTS organic cotton rib
Our gorgeous GOTS organic cotton rib is uber-soft, plastic-free, and knit just for us, provides movement, and certain to be the softest thing ever to touch your little ones' skin. Made in Canada.
100% GOTS organic cotton slub
Our gorgeous GOTS organic cotton slub is uber-soft, plastic-free, and knit just for us, adds an elevated look, and certain to be the softest thing ever to touch your little ones' skin. Made in Canada.
Upcycled sherpa
Our gorgeous upcycled sherpa is uber-soft, made from recycled bottles, and provides a cozy preventative barrier between the cold and your little one's sensitive skin. Made in Nepal.
A 25-years-in serial entrepreneur, I’ve built, launched, and scaled nearly 70 brands in the last 5ish years as the Chief Builder at JC+CO growth accelerants. Most recently, I acquired the Canadian ethically sustainable kids’ DTC brand, mini mioche, and formalized its position as the best kids clothes on - and for - the planet. We have done this through building partnerships with 1% for the Planet and Climate Neutral Certified, launching our resale marketplace, and producing with true sustainability - not greenwashed sustainability - at the forefront of everything we do.
With a methodical approach to hunting for market gaps, I’m delighted by everything from detailed data digging to precise pixel placement, and have a pretty crazy capacity for work. I am all about the pace, and dig the extraordinary magic of making something from nothing. I started my first business at nineteen and sold my second at twenty. I’ve run ventures in consumer products, entertainment, consulting, publishing and advertising, and have always been digitally driven. My award history is heavy with marketing fumes, but I’m most exhilarated by actually doing the work of scaling exceptional, innovative consumer product brands, with the heart of a bootstrappy entrepreneur.
I’ve been a business and innovation contributor to numerous publications, and a keynote speaker and panelist at events throughout North America. I’m religious about the Oxford comma, always up for a dark comedy, and still wondering when fetch is going to happen.
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Testimonials
I fell in love with mini mioche when a friend gave me black and blue "Biker Rompers" for my boys. Suddenly my preemie babies looked like little badasses… as badass as you can be when you weigh 5 lbs. I have since become obsessed with all of mini mioche's Toronto-made, organic cotton basics, and I now buy Biker Rompers for every little badass newborn I know.
Jessi Cruickshank
Television Personality, MTV Canada, CBC
Sustainable, cool basics for the littles. It's all the things we'd wear daily if we weighed less than 35 pounds.
Kerry Pieri
Digital Fashion/Features Director, Harpers Bazaar
The company seeks to help little ones look and feel great in their own skin and top picks exude this spirit.
