New York, NY (December 1, 2025) – M2U NYC is proud to announce that its Liquid Eyeliner has been named a 2025 Beauty Innovation Award Winner, recognizing the brand’s continued commitment to delivering high-performance, clean, and affordable beauty innovations.

The Beauty Innovation Awards celebrate standout products that push boundaries in formulation, performance, and accessibility. Winning this award underscores M2U NYC’s ability to compete alongside industry leaders while staying true to its mission of making quality beauty available to everyone.

M2U NYC’s Liquid Eyeliner has become a customer favorite for its precision tip, intense pigment, and long-lasting, smudge-resistant wear. Designed for both everyday users and makeup artists, the eyeliner delivers effortless application with rich, jet-black payoff that lasts all day without cracking, bleeding, or fading. Its clean, vegan, and cruelty-free formula contains Vitamin E and Sodium Hyaluronate that moisten, soothe and leave skin/lashes feel more comfortable, aligning with M2U NYC’s skincare-infused philosophy—performing beautifully while being gentle on the eyes.

“We’re incredibly honored to receive the 2025 Beauty Innovation Award for our Liquid Eyeliner,” said Amy Granger, co-founder of M2U NYC. “From the beginning, our goal has been to create products that rival prestige performance at an accessible price point. This recognition validates our belief that clean, innovative beauty doesn’t have to be expensive.”

Judged by a panel of beauty experts and industry professionals, the Beauty Innovation Awards spotlight products that set new standards in the market. M2U NYC’s Liquid Eyeliner stood out for delivering professional-grade results while remaining affordable and inclusive.

The award-winning M2U NYC Liquid Eyeliner is available on m2unyc.com, Amazon, over 200 H-E-B Stores, and at select retailers nationwide.

As a 2025 Beauty Innovation Award Winner, M2U NYC continues to solidify its position as a rising force in clean, high-performance beauty—proving that innovation and accessibility can go hand in hand.

For more information on the M2U NYC Liquid Eyeliner, please visit m2unyc.com.

About M2U NYC

Launched in 2020, M2U NYC is a New York-based, skincare-infused makeup brand committed to delivering high-quality, affordable beauty products. The brand’s innovative formulas combine the benefits of skincare with the transformative power of makeup, ensuring every product enhances beauty while nourishing the skin.

To inquire about M2U NYC, please contact hello@m2unyc.com. For product launches and company updates, follow @m2unyc on Instagram and Facebook, and @m2u_nyc on TikTok.