New York, NY (March 10, 2025) – M2U NYC, the pioneering clean beauty brand dedicated to high-performance, affordable makeup, is thrilled to announce that its Tubing Mascara has been honored with the prestigious 2025 Wellness & Longevity Choice Award in the Care Makeup category. This milestone comes as M2U NYC celebrates five years of innovation and expansion, now available in 250+ stores, including H-E-B.

Revolutionizing Mascara wit…

New York, NY (September 25, 2024) – M2U NYC is thrilled to announce that its Everyday Volumizing + Lengthening Tubing Mascara has been selected as a finalist for the 2024 CEW Beauty Awards, one of the most prestigious honors in the beauty industry. The CEW (Cosmetic Executive Women) Beauty Awards recognize the most innovative products across various categories, and being named a finalist is a testament to the product’s excellence a…

NEW YORK, NY (August 24, 2024)– M2U NYC, the innovative skincare-infused makeup brand, is thrilled to announce its expansion into over 200 H-E-B stores across Texas and online. With 61 carefully curated SKUs now available, M2U NYC is bringing its affordable, high-quality beauty products to a wider audience, offering Texans the opportunity to experience the perfect blend of skincare and makeup in one.

M2U NYC, known for its commitmen…

The Makeup Show NYC is an international exhibition for makeup artists, influencers, makeup lovers, and beauty professionals. It is the perfect place for M2U NYC to showcase their innovative makeup products at an incredibly affordable price. M2U NYC was selected as part of the 2021 cohort of Target Takeoff Beauty, a prestigious accelerator program for emerging beauty brands.

M2U NYC is committed to bringing high-quality makeup produc…

M2U NYC, is committed to make clean and affordable vegan makeup more accessible to all. Their new Liquid Eyeliner is designed to be easy to use and deliver smudge-free, smooth ink flow with no dragging or skipping. From everyday casual fine lines to dramatic wings and kitten eyes, this liquid eyeliner pen makes creating perfect lines more achievable than ever.

The vegan formula of this Liquid Eyeliner contains Vitamin E and Sodium H…

M2Ü NYC is an innovative, high-performing skincare-infused makeup brand that is passionate about providing people with high quality yet affordable products – so everyone can experiment with different looks without breaking the bank. Founded by Amy Chou Granger in 2020, M2Ü NYC was created to deliver multi-tasking products at an accessible price point.

“Since our launch, we have partnered with IPSY and BoxyCharm to bring our products…

New York, NY - October 2022 - Indie makeup brand, M2Ü NYC is excited to announce their newest expansion into Miniso USA’s Flagship store in Soho NYC, and 9 other locations across New York and California, with 44 skincare-infused makeup products in branded displays. M2Ü NYC is known for providing high-performing, easy-to-use, multi-tasking products at an affordable price. The M2Ü NYC products available today at Miniso include Eye Cr…

(NEW YORK, April 28, 2022) - M2Ü NYC has been selected for Qurate Retail Group’s Small Business Spotlight, an initiative to strengthen diverse small businesses through increased exposure and various other pro bono in-kind services. The program, which launched in 2020 and is now in its third year, builds on Qurate Retail Group’s longstanding foundation of supporting small businesses and reflects the company’s commitment to increasin…

New York, NY - February 2022 - Indie makeup brand, M2Ü NYC is always working towards bringing their customers efficacious staple items for their beauty routines. This month, the brand introduces their first mascara, a Skincare-Infused Everyday Volumizing + Lengthening Mascara ($10). M2Ü NYC is known for providing high-performing, easy-to-use, multi-tasking products at an affordable price. Their entire collection spans from $5 - $12…

New York, NY - September 1, 2021 - Indie makeup brand, M2Ü NYC is listening to their consumer and making moves. This month, the brand introduces their first Skincare Infused makeup product, Hydrating Liquid Blush ($10). M2Ü NYC is known for providing high quality, high functioning makeup at incredibly affordable prices. Their entire collection spans from $4 - $12 dollars, available direct-to-consumer via m2unyc.com, and via Verisho…