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Looky Lou
Finally, a rattle that makes baby photos actually work.
Overview
| Date Established | 01/2021 |
| Founder | Kaitlyn - a mom that invented it! |
| Industries |
Parenting & Kids
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| Website | https://thelookylou.com/ |
| Social |
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About
Looky Lou was born out of one of parenthood’s most relatable struggles—trying to get a baby to actually look at the camera. When founders Kaitlyn and Chad were snapping photos of their little one, they realized that no amount of silly faces or squeaky toys could capture that perfect, joy-filled smile. So, they set out to create a simple solution: a rattle that clips directly to your phone to help babies focus where it matters most—on you.
Driven by a mission to help families capture life’s most precious moments, Looky Lou celebrates connection, creativity, and the everyday magic of parenthood. Designed by parents, for parents, the brand continues to innovate with thoughtful, functional tools that make family life a little easier—and a lot more memorable.
Founding Story
Looky Lou began with one mom’s determination to solve a problem every parent knows too well—trying (and failing) to get a baby to look at the camera. When Kaitlyn and her husband Chad were new parents, they found themselves juggling toys, phones, and endless attempts to grab their baby’s attention, only to end up with blurry photos and sideways glances. One day, in the middle of yet another photo attempt, Kaitlyn had her “ah-ha” moment: what if there were a rattle that simply clipped onto your phone?
That spark turned into a mission. With no background in toy design but a deep belief that she could make it happen, Kaitlyn sketched, prototyped, and built the first Looky Lou herself—determined to bring joy (and a little sanity) to other parents like her. Four years later, what started as a scrappy idea born in her living room has grown into a full-time business that helps families everywhere capture the smiles that matter most.
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