Live it Up is a supplement brand dedicated to everyday health and wellness with a mission to make health simple and accessible for everyone. Our products cater to a diverse range of individuals, including busy parents, health-conscious individuals, young professionals, older adults seeking to stay active and energized, and people on the go looking to take small, meaningful steps toward better wellness.
What sets us apart is our commitment to sourcing the best ingredients, focusing on organic options, and never adding synthetic fillers. Since launching, we’ve grown to over 300,000 customers and sold more than 1 million bags of our flagship Super Greens. Live it Up is redefining how people integrate clean, effective nutrition into their daily lives.
Founding Story
After moving to New York, Haim Nigri was astonished to see how hard it was to access beautiful, fresh, whole foods compared to his native country, Brazil. This realization inspired him to found Live it Up in 2021 with a mission to make nutritious superfoods more accessible.
