Libré today announced the launch of its women-focused supplement brand, created around a principle the founders believe the wellness industry has treated as an afterthought for too long: women’s bodies move through major hormonal shifts across life, and support should reflect that reality rather than relying on one-size-fits-all formulas.

The brand’s founders, Al Brokaw and Sabrina Mahieddine, were in different hormonal phases and experiencing different symptoms, but the same frustration. Answers felt hard to find, guidance felt generic, and the market felt crowded with products positioned as universal solutions. Libré points to a broader pattern: wellness often relies on generalized baselines that prioritize simplicity over specificity, similar to how food labels use a standardized daily reference value like the well-known 2,000 calories are commonly treated as universal, despite being more closely aligned with male-based benchmarks.

The brand also notes that health research and standards have historically skewed male, and women are too often treated as a “scaled” version of that baseline, rather than approached as a distinct physiological context, particularly when hormones are involved.

Rather than rushing into formulation, Libré began with a year-long research phase before initiating R&D. During this period, the team reviewed products across the market and studied ingredient forms, dosing norms, and bioavailability concerns. According to the company, a recurring problem emerged: many popular ingredients are used in inefficient forms or in amounts that do not align with absorption and outcomes data.

The formulas were developed by Dr. Nor (Norelyakin Kara), a French physician known for an evidence-first approach. He spent years immersed in research related to women’s hormonal health and worked alongside specialists, including an OB-GYN, nutritionists, and an immunologist, to scrutinize each ingredient choice and dosage strategy. Libré positions its formulas as premium, built with high-quality inputs, including patented ingredients where appropriate.

Instead of launching a large line, Libré is starting with two initial SKUs, each designed around distinct hormonal phases - reflecting the founders’ own starting points and a deliberate decision to build stage-specific support rather than a single “catch-all” formula.

Standards, Access, and Packaging Choices

From inception, the team set out to meet strict EU health and compliance standards, aiming beyond baseline requirements. The company also references access to academic research data, including work associated with Johns Hopkins University, as part of the broader scientific context that informed the formulation decisions, this access was made possible through Vanessa Cordova.

With access to healthcare becoming almost a luxury in the U.S., Libré set out to give consumers more than a product, detailed documentation, traceable ingredients, clear dosing, and supporting resources on its website for anyone who wants to understand what they’re taking and why. The brand also offers a direct way to contact its Chief Medical Officer through the website with any questions or concerns.

Libré took a deliberate approach to packaging: avoiding plastic wherever possible, keeping materials minimal, and choosing recyclable aluminum tins that look premium on the counter while reducing unnecessary waste, an intentional response to growing concerns around plastic and microplastics. The formulas are offered in unflavored powder form for the same reason: versatility and consistency. It’s designed to be easy to fold into real life, mixed into smoothies, yogurt, matcha, or coffee, so sticking to a routine feels simple, not like adding yet another pill to remember.

In addition, a percentage of sales is allocated toward women’s health research, reinforcing Libré’s long-term commitment to improving the quality of data, and the quality of options, available to women.

Availability

Libré is available now at www.getlibre.co and on Amazon.

For press inquiries, product information, or interview requests, contact Hi@getlibre.co

Important note: Dietary supplements are not intended to diagnose, treat, cure, or prevent any disease. Individuals should consult a qualified healthcare professional regarding personal medical questions or before beginning any new supplement routine.