Leland Francis Celebrates Pride with Purpose: 2025 Campaign to Support LGBTQ+ Communities NationwideThis June, Leland Francis donates a portion of all proceeds to SAGE, the Ali Forney Center, and the Los Angeles LGBT Center—supporting queer youth, elders, and vital community services.
Leland FrancisMay 27, 2025
In celebration of Pride Month, Leland Francis, the clean, gender-inclusive beauty and fragrance brand, announces its 2025 Pride Campaign: a brand-wide giveback supporting three impactful LGBTQ+ organizations—SAGE, the Ali Forney Center, and the Los Angeles LGBT Center.
From June 1–30, Leland Francis will donate 25% of all Pansy Collection sales and 20% of proceeds from all other products to support services for LGBTQ+ elders, unhoused queer youth, and inclusive healthcare and advocacy programs.
“Pride has always been personal to me,” says Dillon Peña, founder of Leland Francis. “This campaign is about honoring every stage of the queer experience, from those paving the way to those just coming into their own. These organizations do the life-saving, community-building work that helps make that journey possible.”
The 2025 Pride Campaign Includes:
Pansy Pride Bundle: A limited-edition duo featuring the full-size Pansy Eau de Parfum (30mL) and Pansy Bougie Parfumée candle for $142 (valued at $203).
Complimentary Gift: Every order placed in June will include a 5mL discovery-size Pansy Eau de Parfum, valued at $22, while supplies last.
Beneficiaries:
SAGE: The country’s oldest and largest organization dedicated to improving the lives of LGBTQ+ older adults.
Ali Forney Center: Based in NYC, the nation’s largest and most comprehensive agency dedicated to LGBTQ+ homeless youth.
Los Angeles LGBT Center: One of the world’s largest providers of LGBTQ+ health, housing, legal, and social services.
About Pansy:
Playful, punchy, and proudly queer! Pansy is a signature Leland Francis scent blending notes of black cherry, raspberry, clary sage, rosemary, and patchouli. It’s bold, joyful, and unafraid, just like the community it celebrates.
About Leland Francis:
Founded by celebrity and editorial makeup artist Dillon Peña, Leland Francis is a clean, plant-based, gender-inclusive beauty brand rooted in sustainability, self-expression, and care for all. Every product is crafted in small batches with ethically sourced ingredients and recyclable packaging.
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About Leland Francis
Leland Francis is known for its dedication to sustainable luxury, creating high-quality skincare and fragrance products that are both environmentally conscious and thoughtfully crafted. The brand emphasizes natural, clean ingredients, and is committed to producing vegan, cruelty-free items packaged in recycled and recyclable materials.
May 27, 2025
