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La Marca Prosecco

Discover a taste of La Dolce Vita

Overview

Date Established 01/1968
Founder The La Marca cooperative was founded by a collection of local growers who had a vision of creating high quality, internationally recognized wines and establishing itself as the global ambassador of Prosecco.
Headquarters Treviso
Industries
Food
Entertainment
Beverage
Hospitality
Website https://www.lamarcaprosecco.com/
Press Contact E. & J. Gallo Brand PR Team
Social

About

Our delicate La Marca Prosecco has a pale, golden straw color and sparkles with lively effervescence. Opening with aromas of fresh-picked citrus and honeysuckle blossoms, the crisp, clean palate brings fruity flavors of green apple, juicy peach and ripe lemon, framed by hints of minerality. The finish is light and refreshing with a tantalizing hint of sweetness.

Founding Story

Founded in 1968, La Marca has dedicated itself to serving as an ambassador for Prosecco and the Veneto region, representing 5,000 local growers who share a pride and passion for growing Prosecco and sharing their exceptional sparkling wines with the world. La Marca is proud to be America’s most loved sparkling wine.

Products

La Marca Prosecco 750ml
La Marca Prosecco 750ml $18.99
La Marca Prosecco Rosé D.O.C. 750ml
La Marca Prosecco Rosé D.O.C. 750ml $18.99
La Marca Prosecco 187ml (3-pack)
La Marca Prosecco 187ml (3-pack) $18.99
La Marca Prosecco 1.5L
La Marca Prosecco 1.5L $36.99
La Marca Luminore Prosecco Superiore D.O.C.G. 750ml
La Marca Luminore Prosecco Superiore D.O.C.G. 750ml $24.99

Team Bios

Claudia headshot.JPG

Claudia Manetta

Spokesperson

see bio

Born in the historic town of Bergamo, Italy, Claudia Manetta has boundless admiration for the
dynamic culture of her homeland. She developed a profound passion for art, literature and foreign languages early on and sought a career that would put these interests to good use. As the Export Manager for La Marca Prosecco, Claudia is an exemplary ambassador for the thousands of wine-growers in Treviso, promoting the territory around the world. “When I entered the wine industry, I discovered a world where passion, territory and tradition all play a significant role,” Claudia said, “Our goal is to take these wonderful aspects of our unique region and make them known internationally.”

After obtaining her Specialist degree in Foreign Languages and Literatures from Università degli Studi di Bergamo, IT, Claudia worked as an interpreter in her native country. Her heightened ability to communicate paved the way to her becoming an export manager. Ready for a change of pace, she took a chance interview that introduced her to the world of wine. She joined La Marca in 2008 and continues to manage sales for the brand across numerous countries. Claudia says she is honored to promote La Marca and inspire moments of joy for Prosecco fans around the world.

“I have always loved wine and food, as I think they are an essential part of the culture of every country,” Claudia said. “For over 50 years, we have crafted La Marca with only the finest Glera grapes from the heart of Italy’s Prosecco region. Our clean, refreshing wine style elevates any occasion and makes everyday sparkle.”

Over the years, Claudia has grown a deep appreciation for the art of winemaking parallel to her lifetime love of modern and contemporary art. She is grateful for the opportunity to travel, both for work and pleasure, and experience wine culture in different places. In her free time, she enjoys exploring new cities with her husband, riding their motorbike and seizing the opportunity to taste local wines and food. Claudia maintains her adoration for the arts, often finding time to visit exhibitions while traveling.

Retailers

Whole Foods
Costco
target logo Target
Albertsons
Kroger
Drizly
Publix
Safeway
Sprouts
CVS
The Fresh Market
Wegmans
Walgreens
Walmart
Hy-Vee

Affiliates

Drizly

Press

Shanken News Daily - Apr 04, 2024 Gallo Sees Further Upside For Sparkling Wine Leader La Marca "Gallo's La Marca Prosecco, the largest sparkling wine brand by volume in the U.S., continues to experience growth, with an estimated 7% increase to 3.22 million cases in the U.S. last year. Amy Lund, vice president of integrated marketing at Gallo, states that the brand benefits from consumers increasingly choosing sparkling wines for everyday consumption. Gallo anticipates further growth for La Marca, particularly among younger consumers."
Forbes - Mar 07, 2024 Brynn Whitfield Teams Up With La Marca Prosecco To Promote Self-Love "Brynn Whitfield, a Real Housewife of New York, has collaborated with Italian wine brand La Marca Prosecco to promote self-love. Whitfield has been promoting the brand since last Christmas and encourages everyone to put themselves first. She suggests using La Marca to create a 'La Marca 75', her personal twist on a French 75 cocktail."
US Weekly - Jan 14, 2024 RHONY’s Brynn Whitfield Shares Her ‘Favorite’ Forms of Self-Care "The article discusses a day in the life of Brynn Whitfield, a star on the Real Housewives of New York City. Whitfield's day involves self-care, running errands, brunch in NYC, and a surprise visit to a fan through her partnership with La Marca Prosecco. The article details Whitfield's activities throughout the day, including getting eyelash extensions and attending a friend's birthday party."
Forbes - Dec 05, 2023 La Marca And Brynn Whitfield Want To Bring You A Special ‘Cheer Break’ "Brynn Whitfield and La Marca Prosecco are collaborating for a 'holiday cheer break' promotion. La Marca has paired with Brynn Whitfield for a 'Dolce Delivery' contest, where the winner will receive Prosecco glasses, an ice bucket, and $1,000 for party essentials. The contest is open to anyone in the U.S. (excluding New Jersey, Utah, and Virginia) and the District of Columbia."
Haute Living - May 22, 2023 Haute Living Presents Sunday Brunch At The Romance-Filled Rose Cafe For Haute Leaders "As guests arrived, they were instantly captivated by the irresistible aroma of delectable delicacies and the presence of themed bubbly drinks, perfectly suited for a delightful brunch. The drink menu included a delightful Mimosa Bellini, the elegant Moet & Chandon Rose, the sparkling La Marca Prosecco, and the refreshing Corona Stella Artois."

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