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Grand Rapids, MI (April 22, 2024) – KPS Kindness Powered Skincare, a leader in sustainable beauty and environmental stewardship, is proud to announce its Earth Day campaign supporting the global Save Soil movement.
The campaign aims to raise awareness about the critical issue of soil degradation, which poses a significant threat to ecosystems, economies, and communities worldwide.
Soil Health: The Foundation of Our Survival
“Soil health is fundamental to our survival and prosperity,” says KPS founder Natalie Novak. “The business community needs to recognize the far-reaching consequences of soil degradation, from jeopardizing raw material production to escalating inflation. The reality is that every business depends on healthy soil.”
The Role of Healthy Soil
Healthy soil plays a vital role in our planet's well-being. It purifies water, mitigates climate change, and is a source of many antibiotics. However, soil regeneration is a slow process, and the current degradation rate threatens to disrupt businesses, economies, and ecosystems.
Sustainable Business Practices
“Investing in soil health is not just good environmental policy. It's smart business,” emphasizes Novak. “As businesses face climate change, consumer demands for sustainability, and stricter regulations, prioritizing soil health fosters resilience and future-proofs operations.”
Consumer Values and Brand Reputation
KPS understands the growing importance of sustainability for consumers, especially younger generations. Their Earth Day campaign aligns with this value shift, demonstrating their commitment to a sustainable future.
The Impact on Supply Chains
Soil degradation significantly impacts supply chains by affecting the availability and cost of raw materials across various industries.
“Integrating soil-friendly practices into supply chain management is no longer optional; it's essential for business continuity and competitiveness,” says Novak.
Join the Movement
From April 22nd to April 25th, KPS invites everyone to participate in their Earth Day campaign. Customers can enjoy a 20% discount on all KPS products at www.kpsessentials.com, with 10% of proceeds supporting the Save Soil movement.
Take Action
Individuals can make a difference by urging their leaders to prioritize soil health. The Save Soil movement offers a pre-written letter that can be sent to leaders in just a few minutes: Save Soil's Call to Action.
“Your voice matters,” says Novak. “With just a few minutes of your time, we can collectively advocate for soil health and create a healthier, more sustainable future for all.”
About KPS Kindness Powered Skincare
KPS Kindness Powered Skincare is a leading provider of natural, effective skincare solutions. They are deeply committed to sustainability and social responsibility, leading by example and inspiring actions that benefit the planet and its inhabitants.
Contact:
Natalie Novak
Founder, KPS Kindness Powered Skincare
natalie@kpsessentials.com
616-560-0573
Kindness Powered Skincare (KPS) is a brand that extracts performance from Organic ingredients.
Our mission is to unlock the goodness of nature and the human spirit through kindness to our skin, our planet, and each other… for a more beautiful you and a more beautiful world. We combine food-grade and wild-gathered organic ingredients with cutting-edge technology to increase industry expectations in combating antiaging and other common skin conditions. Our products are designed to nutritionally bring your skin back to a healthy state of balance, leaving you feeling confident and radiant.
Founding story
KPS is about two scientists and an esthetician: A mother, a physiologist, pharmaceutical and nutraceutical drug formulator, and plant-drug researcher; her son and founding partner, an Aerospace Engineer; and Natalie Novak-Bauss, our co-founding, wealth-of-knowledge, Celebrity Esthetician. Our story covers a 30-year-plus timeframe consisting of lessons learned from animal wound care, plant-drug research, and an uncanny body of knowledge on how to treat the skin, All culminating in raising the industry standard for efficacy.