At Kind Laundry we encourage and celebrate a ritual of self-care and believe the laundry care products you choose should be kind to the planet, but also kind to you.
The laundry care category is dominated by products that can have long- term health implications for consumers. From allergic reactions to skin and respiratory complications, the products we wash our clothes and linens with can affect our health. We value 100% transparency in our formulation and ensure our ingredients are of the highest quality with no unnecessary fillers, dyes nor toxins.
Sustainability is at the heart of our business. From product innovation and ingredient sourcing to order fulfillment and logistics we follow practices that are better for our planet and our collective future. As a purpose-driven company we seek to eliminate single-use plastics from polluting our planet.
In less than three years, we are proud we have helped eliminate 500,000+ single-use plastic jugs and packaging from our landfills. We have given back with our donation of over 23,000+ laundry detergent sheets to local animal shelters across Canada.
When you choose Kind Laundry, you make a kinder choice with every wash.
Founding Story
Hey, we’re Angie and Bernard, founders of Kind Laundry. We’ve been partners in life and business for the past 10 years. Lucky for us, we both share the same values and goals in life, and Kind Laundry represents who we are as people.
We’re both health-conscious, love animals, and are committed to living as sustainably as possible. Like any healthy relationship, couples fight about the silliest things at home. One of our frequent arguments is who forgot to clean up after doing laundry. Messy measuring cups and gooey detergent liquid stains all over the cupboards. But the one thing we can both agree on is how guilty we feel each time we throw away those empty plastic jugs.
We’ve tried “eco-friendly” alternatives on the market but we’re surprised to find many of them still come in a plastic bottle. Even those with eco-friendly packaging, we often question what ingredients are used to produce their detergents. Yep, we are those people you see inspecting every label in the aisles.
This is why we’re so excited to introduce our line of laundry products that are simple, made from mainly plant-derived ingredients, easy to use, no mess, and lightweight but still pack the same cleaning power as traditional liquid or powder detergents. Kind Laundry means more than just a company to us. It represents who we are as people.
We believe by eliminating one plastic detergent jug at a time, we can help sustain this incredible planet. Let's be kind together. - A&B
