We think our beans are magical.

“Magic beans?” you ask. Well, not technically. But we do believe Joyground has the power to transport you to simpler, less complicated times. We also believe your daily coffee ritual should provide a moment just for yourself. A moment to remember you're the main character in your own life, and you can choose things that bring you joy.

We’re Pamela and Regina, two friends who've spent our careers behind the scenes in entertainment marketing and product development. We’ve created worlds, crafted products, and told stories for others - often for bosses and audiences that didn’t look or feel like us. One day, we realized we were ready to build something of our own.

As fans of both coffee and pop culture, we noticed the two only seem to intersect with a ton of masculine energy. Brands with skulls, weapons, and monsters are everywhere, but where is the coffee for those of us who favor feminine vibes?

Joyground is our love letter to people who grew up with plastic ponies, Saturday morning cartoons, and rainbow-colored folders. It’s for anyone who finds comfort in nostalgia and beauty in the small, everyday details. It’s for those who want more sweetness, more softness, and a little lightness in a world that feels increasingly dark.

Welcome to Joyground...we hope we can help perk up your inner child, because adulting shouldn't have to be this hard.