Inspired by the people closest to him, Thomas began experimenting with fragrance creations, capturing memories and personalities through scent. What started as a heartfelt hobby evolved when he hand-poured the very first infamous car diffusers - gifts thoughtfully crafted for friends and family. This marked the beginning of a journey rooted in connection, creativity, and care.

The turning point came when Thomas’s mom encouraged him to stock his handmade car diffusers in her Arizona store, Ivy & Sage Lifestyle. What began with a single sale quickly gained momentum. Word spread, and demand grew. From that very first purchase, the brand has blossomed - now with over 100,000 units sold in the same store where it all began.

With the popularity growing, friends started sharing the car diffusers on TikTok, and the videos quickly went viral—racking up over 100 million views. This viral moment catapulted the brand into the spotlight as the original must-have car diffuser, sparking a surge in sales of over 2.5 million units and turning these creations into an essential for fragrance lovers everywhere.

The brand officially launched as a fully established business at the Las Vegas Market, making its debut to B2B customers. The launch was a standout success—earning the Best Booth Award and generating immediate buzz. Following this momentum, the products quickly expanded into over 100 independent stores, while national retail partners began rolling them out across their 900-store networks nationwide

Just one year later and 3,467 retailers are now stocking Ivy & Sage products This milestone reflects both the loyalty of our retail partners and the growing demand from customers who can’t get enough of our products!