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Itzy Ritzy

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Itzy Ritzy

Woman-founded parenting lifestyle brand with stylish essentials for parents, babies & toddlers

Overview

Date Established 01/2008
Founder Kelly Meyer Douglas & Brian Douglas
Industries
E-commerce & Retail
Fashion
Parenting & Kids
Website https://www.itzyritzy.com
Social

About

Founded by husband and wife co-CEOs after they had their first 2 babies in NYC, Itzy Ritzy is renowned for its innovation, safety, welcoming community and above all: style. A lot changes when becoming a parent, so Itzy Ritzy has created a collection that helps parents maintain their personal style to feel like themselves, as well as fresh, peace-of-mind essentials for babies and toddlers. Innovative, disruptive designs have catapulted Itzy Ritzy to being the #1 Teething brand in Target, and they stay firmly ahead of the curve with trend-forward launches like their Nash Collection of western-inspired diaper bags - the first and only brand to bring the sweeping country trend to the diaper bag world.

Outside of must-haves, they have carved out a special place in their customers' social world as well. The Itzy Ritzy community is the antithesis of the “scary mom group” online - instead built on inclusion, positivity, some “don’t show this to your grandma” humor and the goal of being your digital village. Itzy Ritzy is loved by celebrities like Lance Bass, Ashley Tisdale and many more. Current and past collaborations range from the experts at Babylist to style icons like Rachel Parcell to the reality TV power couple Chelsea + Cole Deboer.

Founding Story

When co-founder Kelly & Brian Douglas had their first child in NYC, they struggled to find functional and safe baby items that were also stylish for parents to incorporate into their changing lives. The vision for Itzy Ritzy was born: create a collection of parenting essentials moms and dads will actually want to carry around. Combined with the boom of social media and the rise of aesthetic products, Itzy Ritzy remained a leader in the space by looking to runway and trends from Europe to bring fresh styles to American parents that they'd want to re-post.

Itzy Ritzy is equally known for their inclusive, inspiring and fun community - which was inspired by Kelly's experience as a first-time mom. Living the SAHM life in New York was lonely, and there weren't many online groups that were non-judgemental. Kelly's first-hand experience meant she understood the need for a digital third space for parents and their village, and she laid the groundwork for that at the start of Itzy Ritzy. From the beginning, they have been dedicated to adding little touches of community through social media as well as the product experience - including hidden messages like "you're doing a great job!" on several core products.

Products

Mom Boss® 4-in-1 Multi-Use Nursing Cover and Scarf
Mom Boss® 4-in-1 Multi-Use Nursing Cover and Scarf $21.99
Bitzy Biter™ Teething Ball & Training Toothbrush
Bitzy Biter™ Teething Ball & Training Toothbrush $15.99
Stroller Caddy - Handy Stroller Storage
Stroller Caddy - Handy Stroller Storage $44.99
Sweetie Soother™ - Pacifier 2-Pack - 0-6M
Sweetie Soother™ - Pacifier 2-Pack - 0-6M $9.99
Pack Like A Boss™ Packing Cubes
Pack Like A Boss™ Packing Cubes $36.99
Sweetie Pal™ - Pacifier & Stuffed Animal
Sweetie Pal™ - Pacifier & Stuffed Animal $9.99
Cutie Coolers™
Cutie Coolers™ $7.49
Ritzy Rattle® with Teething Rings
Ritzy Rattle® with Teething Rings $9.99
Sweetie Spoons™ - Silicone Baby Fork + Spoon Set
Sweetie Spoons™ - Silicone Baby Fork + Spoon Set $9.99
Sweetie Strap™ - Beaded Pacifier Clip
Sweetie Strap™ - Beaded Pacifier Clip $7.99
Chill Like A Boss™ Bottle Bag
Chill Like A Boss™ Bottle Bag $36.99
Link & Love™ Teething Activity Toy
Link & Love™ Teething Activity Toy $19.99
Itzy Keys™ Teething Rings
Itzy Keys™ Teething Rings $9.99
Sweetie Soother™ Orthodontic Silicone Pacifier 0-6M
Sweetie Soother™ Orthodontic Silicone Pacifier 0-6M $9.99
Sweetie Soother™ Orthodontic Silicone Pacifier 6-18M
Sweetie Soother™ Orthodontic Silicone Pacifier 6-18M $9.99
Bitzy Crinkle™ Sensory Crinkle Toy with Teether
Bitzy Crinkle™ Sensory Crinkle Toy with Teether $16.99
Itzy Pal™ Infant Toy
Itzy Pal™ Infant Toy $9.99
Itzy Mini Plus™ Diaper Bag
Itzy Mini Plus™ Diaper Bag $99.99
Itzy Bitzy Spiral™
Itzy Bitzy Spiral™ $26.99
Itzy Pop™ Sensory Popper Toy
Itzy Pop™ Sensory Popper Toy $9.99
Bitzy Bespoke™ Ritzy Rings™ Linking Ring Set
Bitzy Bespoke™ Ritzy Rings™ Linking Ring Set $7.99
Itzy Soother™ Natural Rubber Pacifier - 0-6M
Itzy Soother™ Natural Rubber Pacifier - 0-6M $9.99
Bitzy Pal™ Natural Rubber Pacifier & Lovey
Bitzy Pal™ Natural Rubber Pacifier & Lovey $13.99
Bitzy Busy Ring™ Teething Activity Toy
Bitzy Busy Ring™ Teething Activity Toy $14.99
Ritzy Pack™ Fanny Pack & Crossbody Diaper Bag
Ritzy Pack™ Fanny Pack & Crossbody Diaper Bag $79.99
Itzy Pop & Whirl™ Fidget Spinner Travel & Bath Toy
Itzy Pop & Whirl™ Fidget Spinner Travel & Bath Toy $9.99
Itzy Bitzy Mirror™ Sensory Tummy Time Mirror
Itzy Bitzy Mirror™ Sensory Tummy Time Mirror $16.99
Teensy Tube™ Teether
Teensy Tube™ Teether $9.99
Itzy Paci Case
Itzy Paci Case $7.99
Itzy Blocks™ Sensory Blocks Set
Itzy Blocks™ Sensory Blocks Set $21.99
Sweetie Strap Plus™
Sweetie Strap Plus™ $9.99
On The Go Toddler Kit
On The Go Toddler Kit $48.98
Itzy Bibs™
Itzy Bibs™ $21.99
Itzy Snack Cup™
Itzy Snack Cup™ $8.99
Itzy Mini Maracas™ Musical Rattle Set
Itzy Mini Maracas™ Musical Rattle Set $9.99
Chew Crew™ Silicone Handle Teether
Chew Crew™ Silicone Handle Teether $9.99
Itzy Burp Cloths™
Itzy Burp Cloths™ $21.99
Sweetie Soother™ - Pacifier 2-Pack 6-18M
Sweetie Soother™ - Pacifier 2-Pack 6-18M $9.99
Babylist x Itzy Ritzy Saddle Boss Plus™ Large Diaper Bag Backpack
Babylist x Itzy Ritzy Saddle Boss Plus™ Large Diaper Bag Backpack $199.99
Sweetie Shake™ Rattle & Teether
Sweetie Shake™ Rattle & Teether $2.87
Itzy Lunch Box™ Toddler Bag
Itzy Lunch Box™ Toddler Bag $26.99
Itzy Squirt™ Squeeze Bath Toys
Itzy Squirt™ Squeeze Bath Toys $9.99
Itzy Sensory Scarves™ Pull-And-Take Toy
Itzy Sensory Scarves™ Pull-And-Take Toy $21.99
Itzy Loops™ Sensory Teether
Itzy Loops™ Sensory Teether $8.99
Bitzy Ball™ Flexible Teether
Bitzy Ball™ Flexible Teether $8.99
Itzy Snacks™ Snack Box
Itzy Snacks™ Snack Box $9.99
Itzy Learn & Snuggle Gift Set™
Itzy Learn & Snuggle Gift Set™ $21.99
Bitzy Traveler™ Developmental Sensory Toy
Bitzy Traveler™ Developmental Sensory Toy $16.99
Itzy Strap™ Toy & Snack Cup Strap
Itzy Strap™ Toy & Snack Cup Strap $9.99
Belong Utility Backpack™ Diaper Bag
Belong Utility Backpack™ Diaper Bag $199.99
Itzy Stack & Squirt
Itzy Stack & Squirt $9.99
Itzy Pod Duo™
Itzy Pod Duo™ $9.99
Itzy Peek Stroller Mirror™
Itzy Peek Stroller Mirror™ $9.99
Itzy Cool™ Cold Teether
Itzy Cool™ Cold Teether $9.99
Bitzy Traveler™ Developmental Sensory Toy
Bitzy Traveler™ Developmental Sensory Toy $16.99
Cutie Coolers™ (2-pack)
Cutie Coolers™ (2-pack) $2.99
Itzy Explorer™ Big Kids Backpack
Itzy Explorer™ Big Kids Backpack $64.99
Itzy Explorer™ Canvas Mom Tote
Itzy Explorer™ Canvas Mom Tote $59.99
Breastfeeding Boss™ A Multitasking Must-Have for Nursing, Swaddling & More
Breastfeeding Boss™ A Multitasking Must-Have for Nursing, Swaddling & More $16.99
Itzy Huggable™
Itzy Huggable™ $14.99
Itzy Play™ Put & Take Toy
Itzy Play™ Put & Take Toy $16.99
Sweetie Shake Plus™ Rattle & Teether
Sweetie Shake Plus™ Rattle & Teether $9.99
Checkmate: Back to School Bundle
Checkmate: Back to School Bundle $74.99
Itzy Paci Pod™
Itzy Paci Pod™ $8.99
New Parent Organization Essentials Bundle
New Parent Organization Essentials Bundle $208.99
Seaside Splash Gift Set™
Seaside Splash Gift Set™ $21.99
Boss Plus™ Large Diaper Bag Backpack
Boss Plus™ Large Diaper Bag Backpack $199.99
Ritzy Teether™ - Molar Teether
Ritzy Teether™ - Molar Teether $9.99
Silly Swimmers™ Bath Set
Silly Swimmers™ Bath Set $9.99
Sweetie Crinkle™ Sensory Teether
Sweetie Crinkle™ Sensory Teether $9.99
Sweetie Strap™ - Beaded Pacifier Clip
Sweetie Strap™ - Beaded Pacifier Clip $3.99
Boss Tote™ Diaper Bag
Boss Tote™ Diaper Bag $174.99

Features

Itzy Ritzy x Babylist Saddle Boss Plus

The top-selling star of the Nash Collection that Itzy Ritzy can't keep in stock. Made in collaboration with the experts at Babylist.

Team Bios

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Kelly Meyer Douglas

Founder and CEO

see bio

Kelly Meyer Douglas is the Founder and Chief Executive Officer of Itzy Ritzy, a trailblazing omni-channel lifestyle brand redefining the parenting category since 2007. Under her leadership, Itzy Ritzy has grown from an emerging startup into a nationally recognized, private equity-backed company with a loyal community and strong retail presence across Target, Walmart, Amazon and specialty boutiques nationwide.

A visionary brand builder, Kelly’s expertise spans strategic growth, eCommerce and wholesale expansion, marketing and social media innovation & trend-setting product development. She has built Itzy Ritzy into a trusted name for parents by combining style, function and community-driven innovation, consistently staying ahead of consumer trends.

Kelly is recognized as a thought leader in modern consumer branding, with a proven ability to scale companies, shape culture and create products that resonate with parents at every stage.

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James Parchem

CFO

see bio

James (Jim) Parchem is an accomplished finance and operations leader with extensive experience across retail, health, wellness, and consumer goods. Currently serving as CFO at Itzy Ritzy, Jim partners with private equity to drive growth and value creation through strategic leadership in carve-outs, acquisitions, divestitures and capital strategies.

He brings deep expertise in asset-based lending, working capital optimization, interest rate derivatives, S&OP processes and automation initiatives, along with a strong background in budgeting, pricing strategy and advanced financial modeling. Jim is recognized for his ability to balance strategic vision with operational excellence, consistently delivering measurable impact on profitability and efficiency.

He holds an MBA in Finance, Entrepreneurship, Operations and General Management from the University of Chicago Booth School of Business, and is known for his integrity, growth-minded leadership and ability to build high-performing teams.

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Barbara Rivas

Director of Brand

see bio

Barbara Rivas is the Director of Brand at Itzy Ritzy, where she has spent over eight years shaping the voice, identity, and strategy of one of the most beloved parenting lifestyle brands. Barbara blends creativity and strategy to lead brand storytelling, community building, and multi-channel marketing initiatives.

Her expertise spans project management, social media marketing, content curation, creative production, and marketing strategy, making her a driving force behind campaigns that connect deeply with modern parents. Known for her ability to balance data-driven insights with playful, stylish branding, Barbara has helped Itzy Ritzy grow into a trusted, trend-setting brand for parents nationwide.

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Maureen Salazar

Chief Design Officer

see bio

Maureen O’Connor Salazar is an accomplished product designer and Chief Design Officer at Itzy Ritzy, specializing in creating products that blend style, safety and functionality for babies and their parents. With a unique ability to fuse trend-forward design with everyday practicality, she has developed product lines that resonate across the mass market.

A designer, inventor and lifelong entrepreneur, Maureen brings deep expertise in infant development, product safety and consumer innovation. Her work has shaped toys, gear and accessories for leading brands including Infantino, Sassy Baby, Skip Hop, Lamaze, Disney and Radio Flyer, in addition to her leadership at Itzy Ritzy.

She is recognized for transforming insights into thoughtfully designed products that make parenting easier, more stylish and more joyful.

Retailers

target logo Target
Amazon
App Store
buybuyBaby
Nordstrom
QVC
Sprouts
Walgreens
Walmart
Wegmans
Macy's
Anthropologie
Kohl's
Maisonette
Meijer
Stop n Shop
Pottery Barn
Scheels
Von Maur

Affiliates

Impact Radius
TikTok Shop

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