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iteration
The one you'll wear everywhere.
Overview
| Date Established | 10/2024 |
| Founder | Bridget Mollner |
| Industries |
Sustainability
Entrepreneurship
E-commerce & Retail
Fashion
Lifestyle
|
| Website | https://iterationera.com/ |
| Social |
|
About
For women going places, iteration bras + undies move seamlessly wherever you do. From WFH to the office, coffee runs to date nights, at the gym or on the couch – iteration is the one bra for everywhere.
Instead of juggling a bralette, sports bra, lingerie, and underwire, simplify your top drawer with elevated essentials designed for all the places you go. Female-founded and co-created with a community of 1,200+ women, iteration fills a functional gap for modern, multi-tasking go-getters who need comfort, support, and style for every activity and occasion. One bra for everywhere – and every iteration – of you.
Founding Story
As a former investment banker, getting ready was always a frustrating part of Bridget's day. She wanted a bra that worked for the office, that wasn't too revealing under a button down, and that was still comfy. After work, she'd need a sports bra for the gym and something a bit sexier for a dinner date. Switching bras constantly meant her top drawer was full and she was always juggling what to wear (or forgetting it for a workout class!). She wanted an elevated everyday bra that worked for all of her daily activities, but nothing that versatile existed.
Turns out, you wanted that too! Since the best ideas come from women's collective voice, the brand spent over 2 years ahead of launch collaborating with 1,200+ women to understand their needs and pain points – because women should have a say in what goes on their bodies, especially when it comes to undergarments. Together, this community of women co-created and developed better products - the ones you actually want to wear. Bras and undies that fit your needs, that seamlessly transition across your daily activities, and that work everywhere you want them to.
Products
Plunge Bra
$68.00
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Scoop Bra
$68.00
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Triangle Bra
$68.00
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High-Rise Brief
$20.00
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Low-Rise Bikini
$20.00
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Mid-Rise Hipster
$20.00
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Mid-Rise Thong
$20.00
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×Team Bios
Finance and Ops expert with sales, marketing, accounting, HR, supply chain experience
10+ years in Wall Street finance + investment banking
Lehman Brothers, Barclays Capital, Lincoln International
Closed 20+ M&A deals with $2B+ combined transaction value
MBA from Northwestern’s Kellogg School of Management + BA in Biomedical Engineering
Based in Minneapolis, MN
Affiliates
Press
Vacationer
- Apr 16, 2026
For Women Going Places, These Are the Comfiest Travel Undies
"If you’re always uncomfortable in your underthings when you travel, we’re about to end the search of a lifetime for travel-friendly intimates."
The Quality Edit
- Mar 06, 2026
The Best Products For March According To Our Editors
"March is all about putting the best to the test. For all our sports fanatics, March Madness refers to the NCAA basketball tournament, but here at TQE, we’re putting your favorite lip products head-to-head in our very own bracket. So for this month’s Add to Cart, we asked our editors: “Which products would win your bracket?”"
Yahoo Shopping
- Feb 23, 2026
The best plus-size bras for support and everyday comfort
"We evaluated dozens of styles and consulted experts to find the styles that deliver on fit, lift and all-day wearability."
Star Magazine
- Feb 03, 2026
Valentine’s Day Gifts Worth Giving (And Getting)
"iteration was highlighted as one of this year’s best gifts that leans into comfort, joy, and everyday indulgence, offering meaningful ways to show appreciation for anyone on your list."
Essence Magazine
- Jan 29, 2026
Upgraded Travel Essentials You’ll Actually Want To Pack This Year
"iteration was included in a curated list of products designed to ditch the ordinary. The list, which also includes Bose headphones, Owala water bottles, and Rothy's clogs, highlights inventive travel essentials to elevate every adventure this year."
Testimonials
I love it. I wasn't sure I was going to love it, but the bra has some really great technology in it and it offers quite a bit of support. The fabric is beautiful and soft. No wires. And it really does support quite well!
First impressions - I love this pink color! It's my brand color, so of course I love it. The material itself is really soft. I love that these high rise briefs actually look like they are going to fit up high. I don't like when they go too low, especially since having kids. In terms of the bra, there is no underwire, which means it will be comfortable. The straps are wide, and I love the gold detail on the straps!
Favorite bra ever ever ever. So soft yet supportive, like HOW?! Also it is BEAUTIFUL.
Instantly flipped at how buttery soft this is! I'm all about comfort and this is *chefs kiss.
Gallery
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