iteration

Overview

Date Established	10/2024
Founder	Bridget Mollner
Industries	E-commerce & Retail Fashion Sustainability Entrepreneurship Lifestyle
Website	https://iterationera.com/
Social

About

For women going places, iteration bras + undies move seamlessly wherever you do. From WFH to the office, coffee runs to date nights, at the gym or on the couch – iteration is the one bra for everywhere.

Instead of juggling a bralette, sports bra, lingerie, and underwire, simplify your top drawer with elevated essentials designed for all the places you go. Female-founded and co-created with a community of 1,200+ women, iteration fills a functional gap for modern, multi-tasking go-getters who need comfort, support, and style for every activity and occasion. One bra for everywhere – and every iteration – of you.

Founding Story

As a former investment banker, getting ready was always a frustrating part of Bridget's day. She wanted a bra that worked for the office, that wasn't too revealing under a button down, and that was still comfy. After work, she'd need a sports bra for the gym and something a bit sexier for a dinner date. Switching bras constantly meant her top drawer was full and she was always juggling what to wear (or forgetting it for a workout class!). She wanted an elevated everyday bra that worked for all of her daily activities, but nothing that versatile existed.

Turns out, you wanted that too! Since the best ideas come from women's collective voice, the brand spent over 2 years ahead of launch collaborating with 1,200+ women to understand their needs and pain points – because women should have a say in what goes on their bodies, especially when it comes to undergarments. Together, this community of women co-created and developed better products - the ones you actually want to wear. Bras and undies that fit your needs, that seamlessly transition across your daily activities, and that work everywhere you want them to.