MENLO PARK, CA (August 13, 2025) — In a bold step towards a more emotionally connected digital future, Leia Inc. has announced the official launch of Immersity, a unified platform that brings together Leia’s technology to deliver immersive experiences to consumers.

With Immersity, Leia Inc. consolidates its legacy of innovation under a single name, mission and vision: to make immersive experiences available to anyone, on any device. Immersity reflects a deeper evolution — from hardware-centric 3D displays to a broader, human-centered technology platform of AI Software and Switchable-Display hardware that adds depth, presence and emotion to everyday digital moments.

“The latest developments in spatial technology show that people are ready for immersive experiences. But to go mainstream, they must feel intuitive, integrated and part of how we already use our devices,” said Fabio Esposito, CEO of Leia Inc. "With Immersity, companies can scale immersive content across ecosystems, so consumers get richer experiences on the devices they already use.”

Making Digital Feel Real

Immersity began as a breakthrough in display technology. Today, it has evolved into a full platform for experiencing and sharing digital content in more immersive, emotionally resonant ways. Using a combination of AI and optical depth technology, Immersity transforms familiar content into deeply expressive moments. Whether showcasing a product or reliving a memory, the platform creates a sense of presence, like being part of the scene.

Artificial intelligence is central to Immersity’s performance. Intelligent depth mapping, real-time face prediction and advanced 3D projection of content enable viewing experiences that are natural, seamless and unlike anything available today. Whether it's a shared memory or scrolling through content, Immersity subtly adds visual depth and motion to make moments fuller, more intuitive and emotionally engaging.

What This Means for the Industry

The Immersity platform is a technology that can be seamlessly embedded into existing devices with minimal adoption barriers. Immersity enables both OEM and tech companies to advance their offerings by delivering richer, more meaningful customer experiences. In doing so, their customers’ interactions, and their need for Spatial Intelligence, will help accelerate the shift to AI services that truly understand spatial environments and unlock greater value for consumers across the globe.

What This Means for Consumers

While the Immersity platform is being adopted by several major industrial brands, as part of the Immersity rollout, the team has launched the Immersity for Mobile app — now available for free on iOS and Android — that brings immersive content creation to everyone. It transforms a series of everyday photos into a dynamic video clip with depth and motion, giving users a fun new way to enhance their memories and offering brands a glimpse at just how effortless immersive experiences can be.

“There is a growing appetite for immersive experiences that let people enjoy their digital moments as if they are in or part of the scene,” said Jochem Taminiau, vice president of marketing at Leia Inc. “Immersity for Mobile is about enriching the moments that matter most. By adding depth and motion to everyday content, our app lets people see familiar images in a whole new light, on the devices they already use.”

Now with Immersity for Mobile, Leia is shaping a future where digital experiences foster connection, not competition. For consumers, it unlocks new ways to share, relive and enhance everyday moments. For businesses, it offers a showcase to a powerful platform for delivering emotionally resonant, immersive content that scales effortlessly. Immersity is more than a rebrand — it's a redefinition of how people see, feel and interact with the digital world.

About Immersity

Created by Leia Inc., Immersity offers the only technologies providing immersive experiences to consumers on any device — today. Its integrated AI Software and Switchable-Display hardware capabilities allow users to experience immersive digital moments filled with depth, presence and emotion. Learn more at immersity.ai and follow us on Instagram, TikTok, X and LinkedIn.