Huxley is a new plant powered functional energy drink with a revolutionary approach to the energy drink category, serving both the body and the planet. Founded in 2023 by Simon Solis-Cohen, Huxley serves as an answer to the sugar-laden, artificial, overly- caffeinated energy drinks that are ripe for disruption.
Huxley’s innovative approach upcycles Cascara Superfruit, tapping its rich source of caffeine, antioxidants and its subtle fruity flavor. Each can includes 90 milligrams of plant- based caffeine, equivalent to one cup of coffee, providing a balanced energy boost without overstimulation. With a focus on quality ingredients, Huxley blends real fruit juice with only 5 grams of organic cane sugar, 100 milligrams of electrolytes to boost hydration levels, 75 milligrams of L-theanine to enhance focus and help reduce the crash, and is free for artificial ingredients.
Founding Story
You know the feeling—reaching the summit yet craving something more? That's precisely where we found ourselves, deep in the corporate 9 to 5 grind, dreaming of more.
In 2023, we decided to turn those dreams into reality. Bootstrapped and caffeinated, we launched Huxley, driven by the bold ambition to reshape the world, one sip at a time. We looked at the energy drink market saturated with artificial, sugar-laden, and overly-caffeinated options and saw the opportunity for radical transformation.
Simon Solis-Cohen combines his three Michelin-star culinary experience with wine industry marketing acumen, driving his vision for a healthier, sustainable energy drink.
