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HoneyBaked Ham Company
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HoneyBaked Ham Company

Celebrate any occasion with The World's Best Ham.

Overview

Founder Harry J. Hoenselaar
Headquarters Alpharetta
Industries
Food
Website https://www.honeybaked.com/home
Social

About

In 1957, when Harry J. Hoenselaar opened the first HoneyBaked Store in Detroit, Michigan, like most great companies, he did so because he believed in an idea, an idea that produced what is regarded today as the world's best ham. Using the highest quality bone-in smoked ham, Harry created a special curing and cooking procedure, bringing out a one-of-a-kind taste that can only be described as perfection.

With its sweet, crunchy glaze enhancing the flavor of the bone-in gourmet ham, Harry's patented spiral-slicing process made Honey Baked Ham the easy-to-serve centerpiece, becoming an instant staple at holiday dinners, Easter celebrations and meaningful meals shared and savored by family and friends.

All these years later, the Honey Baked Ham Company has stayed within the Hoenselaar family and so has the commitment to make every ham the same way Harry did - one at a time. Along with the unmistakable Honey Baked Ham, that guarantee of satisfaction has grown to include homemade side dishes, classic roasted turkeys, and save-room-for worthy desserts that meet our strict standards.

The Honey Baked Ham Company proudly stands behind each and every one of our products and takes pride in serving our customers, whether it's the height of holiday season or just a simple lunch at the cafe.

It's that commitment to premium quality that lets us say when you serve The Authentic Honey Baked Ham®, it's always a special occasion.

Products

Half Ham Playmaker Pack
Half Ham Playmaker Pack $9.00
Big Game Sandwich Pack
Big Game Sandwich Pack $9.00
Pick 2 Slider Pack
Pick 2 Slider Pack $9.00
Sandwich Playmaker Pack
Sandwich Playmaker Pack $9.00

Team Bios

Tripp McLaughlin stands out as one of Atlanta's top leaders due to his impressive track record and current role as the Chief Marketing Officer at The Honey Baked Ham Company, LLC. With his extensive experience and dedication, he is poised to significantly impact the growth and success of this Atlanta-based brand which boasts over 440 locations nationwide and a thriving direct-to-consumer business.

Having previously served as the Global Brand Head for Hilton, Tripp brings a wealth of knowledge and expertise in the hospitality industry to his current position. During his tenure at Hilton, he played a pivotal role in the groundbreaking for Motto by Hilton Atlanta Old Fourth Ward (O4W), a pioneering mixed-use property, demonstrating his ability to contribute significantly to Atlanta's business landscape and economic growth.


As the Chief Marketing Officer at The Honey Baked Ham Company, LLC, Tripp McLaughlin is focused on spearheading a new phase of growth and transformation for the brand. He is committed to maintaining the company's legacy of quality and excellence while creating unforgettable experiences that deepen customers' connection to the brand. 


Tripp holds a Bachelor of Science degree from the University of Virginia and an MBA from Northwestern University's Kellogg School of Management. 

Press

Forbes - Aug 23, 2023 HoneyBaked Ham Launching First-Ever College Football Campaign "Honey Baked Ham Company is launching its largest marketing campaign in its 65-year history outside of the holidays: “Gameday is HoneyBaked Day.” Enlisting ESPN hosts Laura Rutledge and Katie George as brand ambassadors, the company will be activating television advertising, digital video, social advertising, in-store and on-site activations and more throughout the fall."
Allrecipes - Aug 23, 2023 The Best 2-Ingredient Tailgate Snack According to ESPN Reporter Laura Rutledge "The Tailgate Packs, which launch at HoneyBaked locations and stores on August 23, feature sandwich and slider kits as well as premade sides and desserts that will save you time on gameday. And while Rutledge, a self-proclaimed “slider girl,” loves the new Tailgate Packs for the slider options, she also enjoys using ham in a different kind of tailgating snack: mac and cheese bites."
Sports Business Journal - Aug 23, 2023 Honey Baked Ham launches 'GameDay' campaign "The Honey Baked Ham Company is going all in on college football and the ACC and SEC. The company will invest in its largest non-holiday campaign in its 65-year history, a seven-figure promotion around college football that includes activations on ESPN and a tailgate tour to ACC and SEC football games."
PR Newswire - Aug 23, 2023 The Honey Baked Ham Company® Gets Into Gameday "The Honey Baked Ham Company® heard from fans across America that they're tired of chips and dip and chicken wings at their tailgate spreads, and want to shake things up this season. Close to 85 percent of sports fans want to see ham at their upcoming tailgates and watch parties. To answer fan demand, HoneyBaked® has launched easy, distinctive, delicious Tailgate Packs featuring Honey Baked Ham's traditional bone-in ham, sliders and sandwiches that come pre-packed and ready to feed your gameday crowd."
Ad Age Why HoneyBaked Ham Is Leaning Into College Football For Its Biggest Non-Holiday Marketing Effort "The pork purveyor is rolling out a line of Tailgate Packs as it moves beyond holiday marketing"

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