Celebrating the launch of the movie Now You See Me 3, of which Woody Harrelson is one of the star actors, the Austin resident decided to drop into his local theater unannounced to the surprise of the locals.
Holistic Spirits Co.Nov 20, 2025
Austin, TX (November 20, 2025) – Last Saturday at the IPIC Theater in Austin Texas, folks came expecting to see the popular new movie Now You See Me 3 that was just released. What they didn’t expect was actor Woody Harrelson sneaking in and bringing back his days on Cheers as a bartender. The next thing you know, he’s behind the bar, telling stories and making drinks for the theater goers, shaking and stirring “Woody Wild Cards” with Origen Holistic Spirits Vodka, a brand that he co-founded in 2023. Following that, at the start of the movie, Woody also briefly got on the stage and addressed the crowd, talking about how proud he is of this movie franchise, how he loved working with the incredible team of co-stars and hoping everyone was enjoying their ”Woody’s Wild Card Origen Cocktail”. Origen Holistic Spirits Vodka is the world’s first plant-powered vodka made with functional ingredients, purposefully designed for cleaner drinking.
The “Woody’s Wild Card” cocktail was inspired by the Now You See Me 3 movie and has been served up in IPIC theaters across the country.
Holistic Spirits Company is co-founded with Woody Harrelson and health and wellness entrepreneur Amy Holmwood. Once Woody Harrelson tasted the products, the impassioned and longtime vegan and environmentalist knew he had to get involved. Both disruptors at heart, Holmwood & Harrelson’s mission isn’t just to provide a better way to drink, it’s to showcase something that’s sorely lacking across the industry: transparency around ingredients and production.
"Transparency has always been at the heart of everything we do at Holistic Spirits Co.,” said co-founder Amy Holmwood. “When creating this brand, I knew that we had to do it right or not at all. We are proud to be the only spirits manufacturer to hold the two top certifications for sustainability – Certified B Corp and Positive Luxury just two years after launching, propelling our mission to revolutionize the spirits industry through sustainable and organic practices.”
Infused with a proprietary blend of artichoke leaf, elderberry, muscadine grape, and green tea leaf extract, Holistic Spirits Co. products combine science, nature and artisanal distillation to provide consumers a better way to drink.
“In the 30 years I’ve been a vegan, I’ve always wondered when someone was going to make an alcohol that’s less harmful to the body,” said Woody Harrelson, co-founder of Holistic Spirits Co. “After meeting Amy and trying the Origen Holistic Spirits Vodka, I knew I had to help introduce it to the world. A product that’s delicious and made sustainably, it was a no brainer. As an advocate for sustainability myself, I am delighted that the brand is gaining recognition for its innovation and dedication to eco-conscious practices after just two years on the market.”
Harmony Gin and Origen Vodka are currently available in NY, DC, MD, MA, GA, SC, LA and UT. This year they also recently in California through Southern Glazer’s Wine and Spirits. Lastly, Holistic Spirits Co. products are available at Total Wine & More stores in FL, AZ, NV and WA through their Spirits Direct Program.
Holistic Spirits company is the first and only spirits producer globally with both B Corp and Positive Luxury certifications, from the two global preeminent sustainability focused organizations. Origen Vodka and Harmony Gin own the white space between non-alcoholic spirits and traditional spirits, targeted to consumers that want to drink better and more mindfully, but still enjoy a cocktail. contains no artificial flavors, colors or additives, or GMOs.
Origen Vodka:
Created by the world's first holistic spirits company, Origen Holistic Spirits marries science, sustainability, and artisanal distillation for an innovative 74 proof spirit that will change the way you think about botanical vodkas.
Beautifully rose-hued and infused with a scientifically patent-pending blend of elderberry, muscadine grape, artichoke and green tea, Origen speciality vodka is also absent of artificial flavors, colors, GMOs, or additives - and it’s gluten-free too!
Harmony Gin:
Created by the world's first holistic spirits company, Harmony Holistic Gin marries science, sustainability, and artisanal distillation for an innovative 90 proof gin that will change the way you think about botanical gins.
Beautifully rose-hued and infused with a scientifically patent-pending blend of elderberry, muscadine grape, artichoke and green tea, Harmony gin is distilled with orris root, hyssop coriander seed, lemon peel, lime peel, angelica root, and juniper berries, for a luscious, floral forward sipping gin. It's also absent of artificial flavors, colors, GMOs, or additives and is gluten-free too!
Celebrating the launch of the movie Now You See Me 3, of which Woody Harrelson is one of the star actors, the Austin resident decided to drop into his local theater unannounced to the surprise of the locals.
View this Press Release from Holistic Spirits Co. on Press Hook.
Nov 20, 2025
