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Her Edit Candle
Her Edit Candles: Where scent becomes ritual
Overview
| Founder | Jenni Heartfield |
| Industries |
E-commerce & Retail
Home
Retail
Lifestyle
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| Website | https://www.hereditcandle.com/ |
| Social |
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About
Her Edit is a scent-forward home fragrance brand rejecting the one-size-fits-all energy of mass production. We blend custom fragrance oils in small batches, pairing moody profiles with intentional design to create candles that smell like your favorite memory.
Founded by a woman obsessed with storytelling, soft power, and the alchemy of scent, Her Edit centers the idea that fragrance is a form of self-expression. Every pour is deliberate. Every blend is layered. Every scent card tells a story. We don’t follow trends we create atmosphere.
Her Edit is built on the belief that scent is more than fragrance—it’s a feeling, a ritual, a moment reclaimed. Our candles are crafted to turn everyday spaces into sacred ones: filled with warmth, memory, mood, and intention. Whether it’s a slow morning, a night of reflection, or a spark of celebration, Her Edit exists to help you feel good where you are, and fully present in the moment.
Her Edit Candle creates fragrances designed to feel like you’ve been here before. Like the flicker of a memory that makes you smile to yourself. Our mission is simple: to make people feel at home in their own lives.
Her Edit Candle believes in lighting the way for others (literally and figuratively!) That’s why a portion of proceeds from every Her Edit candle supports organizations that champion women entrepreneurs. From funding micro-grants to supporting mentorship networks, your purchase helps more women launch and grow their own businesses.
This is luxury with purpose. Candles that make you feel something AND help someone else build something.
Founding Story
Her Edit was born out of a moment that many know well. The quiet joy of treating yourself. For founder Jenni Heartfield, that monthly ritual meant a trip to find a new candle. But on one particular visit, nothing on the shelf felt right. The scents were flat. The packaging uninspired. The experience… forgettable.
It was in that moment that Jenni realized what she truly wanted didn’t exist: a candle that felt worthy of the moment. Something with emotional resonance, elevated design, and a scent profile that created mood, memory, and presence, not just fragrance.
With a love of storytelling, scent, and everyday luxury, she began hand-pouring candles in her kitchen, each blend curated to evoke a specific feeling or vibe. Her Edit is her answer to mass-market fatigue: a home fragrance line that feels intimate, intentional, and beautifully personal.
Today, Her Edit is more than a product... it’s a ritual. A flicker of something familiar. A moment you want to stay in a little longer. Each candle is Jenni’s love letter to feeling good in your space, gifting small pleasures, and honoring life’s little edits.
With a background in finance and a deep love of mood-setting, Jenni built Her Edit as a rebellion against forgettable fragrance. She spent months developing signature blends that feel like memories in motion; scents that can ground you, shift your energy, or simply make you feel more.
Each candle is custom-blended, hand-poured, and made to enhance the atmosphere of your life, not overpower it. Her Edit is for those who know the difference.
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