Hendon Heritage, a new luxury lingerie brand, is set to launch in late September 2025 with a mission to redefine what modern luxury means. In a time when fast fashion and overconsumption dominate, Hendon Heritage enters as part of a quiet revolution in fashion and consumerism, one that values longevity, responsibility, and women in support of women.

The debut collection introduces two signature styles: The Icon, a modern full-coverage brief silhouette with a playful cut-out, and The Muse, a high-waisted cheeky panty accented with silk piping along princess seams. Both are crafted from 100% Pima cotton, milled in the U.S., and finished without PFAs, azo dyes, formaldehyde, or heavy metals. Each piece is cut and sewn domestically ensuring refined detail alongside responsible production.

The collection also includes Hendon Heritage’s artisan lingerie soap, which will be offered as a gift with each panty bundle, handmade in small batches with plant-based ingredients and packaged in sustainable wildflower seed paper; a ritual of care designed to extend the life of delicate fabrics.

“For me, Hendon Heritage is part of a revolution in fashion,” said founder Lana Moss. “True luxury isn’t about excess, it’s about care. Care for the environment, the artisans who craft our pieces, the women who wear them, and the women we support through our give-back model. At its heart, Hendon Heritage is a community of women in support of women, creating beauty that extends far beyond lingerie.”

Every Hendon Heritage purchase supports The Undie Chest, by providing enough funding for a new pair of underwear for a woman that has been impacted by domestic abuse, sex trafficking or life after incarceration. By weaving giving back into its foundation, the brand positions luxury not just as a matter of fine materials, but as an act of connection, preservation, and empowerment.

Launch Date: Late September / Early October 2025

www.hendonheritage.com