Haden Launches Exclusive Hearth & Hand™ with Magnolia Collection at TargetA Limited Edition Collection Brings Timeless British Design to American Kitchens
HadenJul 23, 2025
Haden, the iconic British kitchen appliance brand known for its elegant designs and reliable performance, is proud to unveil its newest collaboration: an exclusive small appliance collection with Hearth & Hand™ with Magnolia, available now at Target stores nationwide and on Target.com.
Crafted with Haden’s signature blend of vintage charm and modern functionality, this limited-edition Sour Cream collection features a soft matte finish in a new colorway, with warm brass accents for a subtle, sophisticated touch that will complement any kitchen. From the first sip to the last bite, the line is designed to elevate everyday routines with timeless design and thoughtful details.
The collection includes:
2-Slice Toaster ($44.99) – With extra-wide slots, browning control, and one-touch functions for bagels, defrosting, reheating and canceling.
4-Slice Toaster ($69.99) – Featuring dual controls and a sleek silhouette. Online only.
14-Cup Coffee Maker ($89.99) – Complete with a programmable timer, bold strength setting and an easy to clean carafe.
6.3QT Air Fryer ($89.99) – With 8 preset cooking programs, precise digital controls and a non-stick, removable tray.
1.7L Electric Kettle ($49.99) – Ergonomic and elegant, with a 360° swivel base and removable limescale filter. Online only.
With availability both in-store (select SKUs) and online, the Haden Hearth & Hand™ with Magnolia collection is expected to be a favorite among those looking to refresh their kitchens with appliances that are as beautiful as they are functional.
To shop the collection, visit Target near you or Target.com.
About Haden
Haden is one of the UK’s leading small domestic appliance brands, with a heritage of over 80 years. With a philosophy that the kitchen is the heart of the home, Haden creates products that blend classic British aesthetics with thoughtful modern touches. Today, Haden is available in the UK, Europe, and the United States, through retail partnerships with Target, Anthropologie, Crate and Barrel, Amazon, Macy's and others, delivering quality, sustainability, and timeless charm with every appliance.
Haden is one of the UK’s leading small domestic appliance brands, with a heritage of over 80 years. Known for its British design and practical innovation, Haden offers a range of stylish, reliable products – from kettles and toasters to air fryers and kitchenware.
We believe the kitchen is the heart of the home – where memories are made and daily moments matter. Inspired by the British countryside and coastal charm, Haden blends function with warmth and style to make everyday living easier.
With thoughtful features like cup markings and spare filters to reduce waste, and a 2-year guarantee on all products, Haden combines quality, sustainability, and peace of mind. From the first drink to the last bite, Haden helps you enjoy the moments that matter.
Haden is available across the UK, Europe, and the United States.
Jul 23, 2025
