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Gigantic
Have a little thrill
Overview
| Date Established | 01/2021 |
| Founder | Stu Davidoff |
| Industries |
Food
|
| Website | https://giganticcandy.com/ |
| Social |
|
About
Gigantic makes Candy Deluxe—a candy bar that actually passes the thrill test. Born in New York and built for foodies, Gigantic brings modern indulgence to a category that’s lost its edge. The brand set out to fix what the broken candy aisle offers today: a choice between artificial sugar bombs and sad “better-for-you” knockoffs. Inspired by the New York culinary scene and its uncompromising standards for taste, Gigantic introduces a bold, flavor-forward style of candy that’s unapologetically grown-up.
Every detail of Gigantic is designed to deliver a thrill, from the ingredients to the feel of the pack in your hand. Candy Deluxe starts with Italian dark chocolate and brown sugar caramel, dialed in for bold, complex flavor without overpowering sweetness. Even the packaging plays a role—sleek, compact, and intentionally vice-coded. This is candy reimagined for grown-up palates who demand more from every bite.
Founding Story
Gigantic began with a bite. After a healthy lunch in Manhattan’s Meatpacking District, a longtime NYC foodie went looking for a candy bar, but found only disappointment. The mass-market stuff was too sweet and artificial. The “better-for-you” bars were bland compromises, more focused on macros than taste. Nothing delivered the little thrill he craved. That was the moment. If the candy aisle had nothing for grown-up palates, it was time to make something that did.
What started as a personal craving turned into a full-blown mission: to create a candy bar that delivered real flavor and a real thrill. Not faux nostalgia. Not nutrition-speak. Bold, balanced indulgence in a format that felt fresh. That’s how Candy Deluxe was born. Gigantic isn’t a remix of what’s already out there. It’s a reset.
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