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Generation Sport
Look good, play better
Overview
| Date Established | 04/2024 |
| Founder | Nina Ligon |
| Industries |
E-commerce & Retail
Fashion
Sports
Fitness
Retail
|
| Website | https://www.generationsport.co/ |
| Social |
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About
Founded by an Olympian and designed by women, our performance-first sportswear is made to fit, flatter, and support powerful athletic builds. Roomier silhouettes for freedom of movement. Strategic seams that flatter, don’t constrict. We know what makes us feel comfortable and confident, so we made gear to move with you at the top of your game.
Our mission is to eliminate obstacles to confidence in sport, empowering women to embrace a life of joy, self-expression, health, and community through athletics. Because when you feel good, you love to play - and when you love to play, you’re in the game for life.
1% of all sales donated to Bras for Girls to ensure no girl is left out of sport due to lack of a well-fitted bra.
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