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Generation Love

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Generation Love

Women empowering women through fashion since 2008.

Overview

Founder Roni Hirshberg & Audrey Bressa
Industries
E-commerce & Retail
Marketing & Advertising
Fashion
Website https://generationloveclothing.com/
Social

About

Generation Love was born from a fierce desire to create clothing that makes women feel unapologetically powerful, confident, and beautiful in their skin. Inspired by effortless French chic and the bold spirit of New York, we design elevated essentials that are both on-trend and wearable — pieces that make getting dressed the easiest, most stylish decision of the day. Every piece is crafted to be comfortable yet transformative, leaving you feeling bold, sophisticated, and undeniably tasteful every time you step out.

Founding Story

Our story is about love. It’s a feeling that rises inside you, takes hold and drives you to do crazy things.

The year was 2008. We were living and working in New York City, feeding off its contagious energy. The pace was fast, and we were working 24/7. In the few hours we had to ourselves, we were always dreaming—dreaming of how someday, we’d become business partners and create a meaningful business that fulfilled us creatively yet gave us the freedom to build our lives on our own terms. Then, the financial crisis hit NYC.

The time was uncertain; but we never felt more clarity. We were supposed to feel scared. We weren't.

The mood was dark yet somehow the uncertainty around us only strengthened our commitment to Building something together that would grow, thrive, and infuse positivity into an otherwise challenging time. We were never afraid of hard work. We were never intimidated by a challenge. We always wanted more!

We were both passionate about fashion. We wanted to create clothes that made us feel as good on the outside as we felt on the inside. We wanted our lives and work to explode with color. We wanted something that was ours, but that we could share with everyone around us.

Generation Love was born—a modern contemporary women’s fashion collection full of beautiful, thoughtfully crafted pieces that are simple and wearable yet have the power to make a woman feel Instantly pretty, powerful and transformed.

Love is positive. It can’t be contained. It’s an overflowing of desire and passion that yearns to break free and gives you the confidence to take on the world.

Who doesn’t want love?

Love. Life. Fashion.

Products

Brianna Faux Fur Jacket
Brianna Faux Fur Jacket $395.00
Leiber Rib Sweater With Poplin Cuff
Leiber Rib Sweater With Poplin Cuff $295.00
Brianna Faux Fur Jacket
Brianna Faux Fur Jacket $395.00
Denise Georgette Combo Blouse
Denise Georgette Combo Blouse $265.00
Carter Rib Cardigan
Carter Rib Cardigan $295.00
Paco Denim Bomber
Paco Denim Bomber $485.00
Carter Rib Cardigan
Carter Rib Cardigan $295.00
Delacorte Vegan Leather Guipure Skirt
Delacorte Vegan Leather Guipure Skirt $265.00
Raquel Crystal Stud Jeans
Raquel Crystal Stud Jeans $295.00
Lonny Crepe Pants
Lonny Crepe Pants $275.00
Theron Guipure Combo Sleeve Sweatshirt
Theron Guipure Combo Sleeve Sweatshirt $265.00
Carter Rib Cardigan
Carter Rib Cardigan $295.00
Denise Georgette Combo Blouse
Denise Georgette Combo Blouse $265.00
Patton Rib Top
Patton Rib Top $185.00
Panache Peplum Sweater
Panache Peplum Sweater $275.00
Dasha Faux Fur Jacket
Dasha Faux Fur Jacket $395.00
Veralli Leo Blouse
Veralli Leo Blouse $285.00
Mina Leopard Georgette Shirt
Mina Leopard Georgette Shirt $235.00
Ophelia Windowpane Tweed Jacket
Ophelia Windowpane Tweed Jacket $425.00
Mirasol Crystal Sweater
Mirasol Crystal Sweater $295.00
Rosario Faux Fur Vest
Rosario Faux Fur Vest $385.00
Christie Faux Fur Coat
Christie Faux Fur Coat $515.00
Kendra Plaid Skirt
Kendra Plaid Skirt $215.00
Maverick Plaid Blazer
Maverick Plaid Blazer $435.00
Maverick Crepe Blazer
Maverick Crepe Blazer $435.00
Kendra Windowpane Tweed Skirt
Kendra Windowpane Tweed Skirt $235.00
Rosario Faux Fur Vest
Rosario Faux Fur Vest $385.00
Brianna Faux Fur Jacket
Brianna Faux Fur Jacket $395.00
Cosita Vegan Leather Jacket
Cosita Vegan Leather Jacket $465.00
Maverick Windowpane Tweed Blazer
Maverick Windowpane Tweed Blazer $425.00
Joyce Vegan Leather Shorts
Joyce Vegan Leather Shorts $265.00
Milo Floral Mesh Bodysuit
Milo Floral Mesh Bodysuit $165.00
Mellie Crepe Dress
Mellie Crepe Dress $415.00
Monique Floral Mesh Dress
Monique Floral Mesh Dress $275.00
Rosario Faux Fur Vest
Rosario Faux Fur Vest $385.00
Shyann Vegan Leather Mini Skirt
Shyann Vegan Leather Mini Skirt $225.00
Lola Vegan Leather Jacket
Lola Vegan Leather Jacket $395.00
Mina Floral Georgette Shirt
Mina Floral Georgette Shirt $235.00
Shyann Vegan Leather Mini Skirt
Shyann Vegan Leather Mini Skirt $215.00
Leila Stretch Lace Top
Leila Stretch Lace Top $165.00
Gina Vegan Leather Skirt
Gina Vegan Leather Skirt $245.00
Baylor Pearl Crystal Jeans
Baylor Pearl Crystal Jeans $295.00
Aimee Crepe Blazer
Aimee Crepe Blazer $395.00
Wesley Crepe Pants
Wesley Crepe Pants $295.00
Maxwell Blouse
Maxwell Blouse $298.00
Dominique Leo Mesh Top
Dominique Leo Mesh Top $185.00
Gina Vegan Leather Skirt
Gina Vegan Leather Skirt $245.00
Milo Leo Mesh Bodysuit
Milo Leo Mesh Bodysuit $165.00
Monique Leo Mesh Dress
Monique Leo Mesh Dress $275.00
Gigi Lace Bodysuit
Gigi Lace Bodysuit $185.00
Murray Ponte Leggings
Murray Ponte Leggings $225.00
Siena Ponte Jacket
Siena Ponte Jacket $395.00
Zola Scuba Pants
Zola Scuba Pants $198.00
Murray Ponte Leggings
Murray Ponte Leggings $225.00
Macoy Lace Combo Top
Macoy Lace Combo Top $195.00
Zira Scuba Hoodie
Zira Scuba Hoodie $198.00
Lola Vegan Leather Jacket
Lola Vegan Leather Jacket $395.00
Loralie Button-Down Shirt
Loralie Button-Down Shirt $295.00
Suki Crystal Patch Sweatpant
Suki Crystal Patch Sweatpant $235.00
Julie Crystal Patch Sweatshirt
Julie Crystal Patch Sweatshirt $235.00
Mabel Chain Tank
Mabel Chain Tank $148.00
Veneta Snap Dress
Veneta Snap Dress $265.00
Toddie Crystal Denim Jacket
Toddie Crystal Denim Jacket $395.00
Mabel Chain Tank
Mabel Chain Tank $148.00
Rialto Vegan Leather Sleeveless Blazer
Rialto Vegan Leather Sleeveless Blazer $325.00
Lirio Pointelle Cardigan
Lirio Pointelle Cardigan $265.00
Fay Ponte Leggings
Fay Ponte Leggings $235.00
Maxwell Blouse
Maxwell Blouse $298.00
Gladis Lace Combo Tank
Gladis Lace Combo Tank $165.00
Mina Lace Shirt
Mina Lace Shirt $215.00
Gladis Lace Combo Tank
Gladis Lace Combo Tank $165.00
Ophelia Crepe Jacket
Ophelia Crepe Jacket $395.00
Lonny Crepe Pants
Lonny Crepe Pants $275.00
Macoy Lace Combo Top
Macoy Lace Combo Top $195.00
Wesley Crepe Pants
Wesley Crepe Pants $295.00
Mina Lace Shirt
Mina Lace Shirt $215.00
Lirio Pointelle Cardigan
Lirio Pointelle Cardigan $265.00
Mina Lace Shirt
Mina Lace Shirt $215.00
Arielle Crepe Blazer
Arielle Crepe Blazer $425.00
Leila Stretch Lace Top
Leila Stretch Lace Top $165.00
Crawford Denim Moto Jacket
Crawford Denim Moto Jacket $425.00
Carolyn Crystal Denim Pants
Carolyn Crystal Denim Pants $275.00

Team Bios

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Roni Hirshberg & Audrey Bressa

Co-Founders

see bio

Partners in business and in life, founders Roni Hirshberg and Audrey Bressa envisioned a fashion line that would empower women to feel confident and beautiful every day. Their shared passion for classic European style and bold, wearable pieces led them to launch Generation Love in 2008. Dedicating themselves fully to bringing this vision to life.

Roni and Audrey have built a brand that resonates worldwide, carried by luxury retailers and multi-brand boutiques. In 2023, the opening of the Generation Love flagship store on Madison Avenue in New York marked a milestone in the brand's evolution. As the brand continues to grow, they're proud to blend luxury with accessibility, ensuring every woman can experience the sophistication and elegance of design at prices that fit their budget.

Retailers

Bloomingdale's
Saks Fifth Avenue
Revolve
Neiman Marcus

Affiliates

ShareASale
LTK

Press

Press Releases

Give Back Initiative - Jun 12, 2025 Generation Love Joins Influencer Social Responsibility for a Joyful and Impactful Celebration of Pride
Business/Funding News - May 14, 2025 Generation Love Co-Founder Roni Hirshberg Honored with “100 Women to KNOW in America” Award
Expansion News - Mar 26, 2025 Generation Love Announces Relocation of Flagship Store to a New Space at 963 Madison Avenue
All Press Releases

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