Future of Cool

Overview

Date Established	02/2020
Founder	Risa Hoshino, Melissa Lee, Lindsey Drymple- Carroll
Industries	Health & Wellness E-commerce & Retail Sustainability Sports Fitness Beauty
Website	https://www.futureofcool.co
Social

About

Future of Cool is a sustainable body-care brand redefining freshness for modern life. We make biodegradable cooling wipes, hydrating sprays, and body care essentials designed to keep you feeling cool, clean, and confident wherever life takes you. Proudly inclusive and eco-minded, we believe everybody sweats, and it’s OK.

Founding Story

Future of Cool was born from a moment of need. During a sweltering New York Fashion Week, Risa realized there was nothing that could keep her feeling fresh between nonstop appointments without compromising on sustainability or style. She dreamed up the concept, and soon after, lifelong friends Melissa and Lindsey, who all grew up together in Hawai‘i during their “Haunabaddah days”, joined her to bring it to life. Rooted in island values of care, connection, and respect for nature, the trio built a brand that celebrates what it means to stay fresh, grounded, and kind to the planet. Together, they turned a shared experience into a movement: high-performance, eco-conscious body care designed for real life.