Future of Cool - Public Relations Media Kit - Press Hook

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Overview

Date Established	02/2020
Founder	Risa Hoshino, Melissa Lee, Lindsey Drymple- Carroll
Industries	Health & Wellness E-commerce & Retail Sustainability Sports Fitness Beauty
Website	https://www.futureofcool.co
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About

Future of Cool is a sustainable body-care brand redefining freshness for modern life. We make biodegradable cooling wipes, hydrating sprays, and body care essentials designed to keep you feeling cool, clean, and confident wherever life takes you. Proudly inclusive and eco-minded, we believe everybody sweats, and it’s OK.

Founding Story

Future of Cool was born from a moment of need. During a sweltering New York Fashion Week, Risa realized there was nothing that could keep her feeling fresh between nonstop appointments without compromising on sustainability or style. She dreamed up the concept, and soon after, lifelong friends Melissa and Lindsey, who all grew up together in Hawai‘i during their “Haunabaddah days”, joined her to bring it to life. Rooted in island values of care, connection, and respect for nature, the trio built a brand that celebrates what it means to stay fresh, grounded, and kind to the planet. Together, they turned a shared experience into a movement: high-performance, eco-conscious body care designed for real life.

Products

The Wipes $8.25

The Spray $16.00

The Soap $28.00

Post-Workout Kit $26.50

Travel Ritual Kit $35.00

Everyday Essentials Kit $84.00

Build Your Cool Kit $22.27

Affiliates

Amazon Affiliate

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Press

Vacationer - Dec 06, 2025 Holi-Gay Gifts for the Frequent Traveler and Nomad at Home "Whether you’re traveling this festive season, or staying at home and entertaining your elves, now is the time to purchase those gifts, accessories, treats, decorations, and everything that will put a smile on your face or someone else’s, and brighten the occasion. Wherever possible, we’ve tried to select items that are minority or ally-owned, sustainable, and everything else that aligns with Vacationer’s core values of a mindful existence."

Vacationer - Dec 06, 2025 Holi-Gay Gifts for the Frequent Traveler and Nomad at Home "Whether you’re traveling this festive season, or staying at home and entertaining your elves, now is the time to purchase those gifts, accessories, treats, decorations, and everything that will put a smile on your face or someone else’s, and brighten the occasion. Wherever possible, we’ve tried to select items that are minority or ally-owned, sustainable, and everything else that aligns with Vacationer’s core values of a mindful existence."

New York Times Personal Finance - Aug 15, 2025 Beauty Essentials to Help You Beat the Heat This Summer "Future of Cool was featured in The New York Times’ T Magazine roundup highlighting must-have beauty essentials to stay cool and refreshed during the summer heat. The article showcased innovative, effective products designed to help readers look and feel their best in warm weather—spotlighting Future of Cool’s sustainable, cooling body-care essentials as a standout solution for keeping fresh on the go."

Honolulu MAgazine - Jul 11, 2025 Best of HONOLULU 2025: Beauty & Self-Care on O‘ahu "Future of Cool was featured in Honolulu Magazine’s annual Best of Honolulu issue celebrating standout brands across the islands. Highlighted in the Beauty & Self-Care category, the feature recognized Future of Cool’s sustainable, cooling body-care essentials for bringing innovation and island-rooted freshness to everyday routines."

Hi Now Daily - May 15, 2025 Three childhood friends created a company to combat Hawaii heat "Future of Cool was featured on HiNow Daily, Hawai‘i’s leading lifestyle and news program, in a segment highlighting how three childhood friends turned a shared idea into a sustainable body-care brand designed to beat the island heat. Founders Risa, Lindsey, and Melissa shared how Future of Cool began with a simple need—to stay fresh, cool, and confident in any climate—while staying true to their island roots and commitment to sustainability."

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