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FABLE RUNE

FABLE RUNE
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FABLE RUNE

Turning Selfcare Into Ceremony

Overview

Date Established 01/2017
Founder Jeriel Sydney + Bobbie Cunningham
Industries
Health & Wellness
Sustainability
Beauty
Retail
Lifestyle
Website https://fablerune.com/
Social

About

We believe in the power of ritual ~ the quiet moments that ground us, the ceremonies that connect us, and the sacred practices that bring us back to ourselves. Rooted in ancestral wisdom and guided by intuition, we create offerings that honor the body, mind, and spirit ~ transforming the everyday into something ethereal and intentional.

Whether you are lighting a candle to calm your space, anointing your skin with nourishing oils, or creating a cleansing ritual to restore balance, we help guide you through moments of stillness, warmth, and renewal.

The name FABLE RUNE embodies our purpose: Fables, timeless stories that guide and inspire, and Runes, an ancient alphabet of intuition and wisdom. Together, they remind us that every product we create is a thread in the tapestry of self-discovery, earth connection, and mindful beauty. Through intention and legacy, we aim to guide others back to the simplicity and sacredness of care ~ for self, for community, and for the planet.

Founding Story

The idea began on a farm in Italy, where Jeriel first learned the art of crafting traditional goat’s milk soap. This simple act ~ transforming earth-grown ingredients with her hands into something meaningful ~ became a ritual of intention and care. From this seed, FABLE RUNE grew, connecting self-care to the rhythms of nature, the wisdom of ancestral traditions, and the legacy of beauty passed down through generations.

What started with bar soap has blossomed into a full line of intuitive products for skin, hair, body, and home. Each creation is rooted in intention, sustainability, and traceability, but it’s more than that ~ we delve into the history of the plants we use, honoring how they have served as tools for healing and storytelling across cultures. Every ingredient carries a narrative, shaped by the hands of the women who came before us, their traditions woven into the fabric of care and connection.

Products

BE WELL HAND SANITIZER
BE WELL HAND SANITIZER $15.00
BE WELL BODY CLEANSER
BE WELL BODY CLEANSER $29.00
SALTED GRAPEFRUIT CANDLE
SALTED GRAPEFRUIT CANDLE $26.00
SICILIAN ORANGE BLOSSOM CANDLE
SICILIAN ORANGE BLOSSOM CANDLE $26.00
ROSE & AMARANTH GOATS MILK SOAP
ROSE & AMARANTH GOATS MILK SOAP $14.00
ROSE CLAY & LAVENDER GOATS MILK SOAP
ROSE CLAY & LAVENDER GOATS MILK SOAP $14.00
SALTED GRAPEFRUIT GOATS MILK SOAP
SALTED GRAPEFRUIT GOATS MILK SOAP $14.00
PURE & GENTLE GOATS MILK SOAP
PURE & GENTLE GOATS MILK SOAP $14.00
SALTED GRAPEFRUIT BODY CLEANSER
SALTED GRAPEFRUIT BODY CLEANSER $29.00
SALTED GRAPEFRUIT BODY LOTION
SALTED GRAPEFRUIT BODY LOTION $29.00
FACE MASK BRUSH
FACE MASK BRUSH $5.00
BE WELL CANDLE
BE WELL CANDLE $26.00
WINTER BALSAM CANDLE
WINTER BALSAM CANDLE $26.00
WHITE JADE GUA SHA
WHITE JADE GUA SHA $18.00
SICILIAN ORANGE BLOSSOM BODY CLEANSER
SICILIAN ORANGE BLOSSOM BODY CLEANSER $29.00
FACE MASK SPOON
FACE MASK SPOON $5.00
DESERT MOON BATH SOAK
DESERT MOON BATH SOAK $28.00
SEA PALM & CYPRESS GOATS MILK SOAP
SEA PALM & CYPRESS GOATS MILK SOAP $14.00
AGAVE & GOLDEN ALGAE FACE CREAM
AGAVE & GOLDEN ALGAE FACE CREAM $55.00
COPAIBA & TAMANU BALANCING FACE OIL
COPAIBA & TAMANU BALANCING FACE OIL $50.00
SMOKED VANILLA & REDWOOD BODY LOTION
SMOKED VANILLA & REDWOOD BODY LOTION $29.00
NEROLI & FRANKINCENSE FACE MIST
NEROLI & FRANKINCENSE FACE MIST $28.00
CERAMIC MATCH STRIKER
CERAMIC MATCH STRIKER $24.00
WHITE QUARTZ STONE ROLLER
WHITE QUARTZ STONE ROLLER $20.00
SEA PALM & CYPRESS BODY CLEANSER
SEA PALM & CYPRESS BODY CLEANSER $29.00
TURMERIC CHARCOAL & COPAIBA FACE CLEANSER
TURMERIC CHARCOAL & COPAIBA FACE CLEANSER $36.00
PERFUME DISCOVERY SET
PERFUME DISCOVERY SET $89.00
MINI RITUAL SKINCARE SET
MINI RITUAL SKINCARE SET $92.00
ROSE CLAY & GOAT MILK FACE MASK
ROSE CLAY & GOAT MILK FACE MASK $36.00
ROSEHIP & ALGAE MUD FACE SCRUB
ROSEHIP & ALGAE MUD FACE SCRUB $38.00
SEA CLAY & TEA TREE FACE CLEANSER
SEA CLAY & TEA TREE FACE CLEANSER $36.00
ROSE CLAY & LAVENDER FACE CLEANSER
ROSE CLAY & LAVENDER FACE CLEANSER $36.00
SEA PALM & CYPRESS ROOM REFRESHER
SEA PALM & CYPRESS ROOM REFRESHER $29.00
BERGAMOT & BLACK PEPPER CANDLE
BERGAMOT & BLACK PEPPER CANDLE $26.00
EXFOLIATING SOAP BAG
EXFOLIATING SOAP BAG $9.00
SEA CLAY & GOATS MILK FACE MASK
SEA CLAY & GOATS MILK FACE MASK $36.00
BERGAMOT & BLACK PEPPER CONDITIONER
BERGAMOT & BLACK PEPPER CONDITIONER $29.00
WHITE SAGE & SANTAL CANDLE
WHITE SAGE & SANTAL CANDLE $26.00
BERGAMOT & BLACK PEPPER BODY CLEANSER
BERGAMOT & BLACK PEPPER BODY CLEANSER $29.00
WHITE SAGE & SANTAL BODY LOTION
WHITE SAGE & SANTAL BODY LOTION $29.00
WHITE SAGE & SANTAL ROOM REFRESHER
WHITE SAGE & SANTAL ROOM REFRESHER $29.00
THE QUEEN HEALER - INTUITIVE SPA GIFT BOX
THE QUEEN HEALER - INTUITIVE SPA GIFT BOX $164.00
NATURAL SEA SPONGE
NATURAL SEA SPONGE $15.00
THE KNOWER - INTUITIVE SPA GIFT BOX
THE KNOWER - INTUITIVE SPA GIFT BOX $125.00
HINOKI & WILD FIG BODY CLEANSER
HINOKI & WILD FIG BODY CLEANSER $29.00
WHITE SAGE & SANTAL SHAMPOO
WHITE SAGE & SANTAL SHAMPOO $29.00
THE SUNSEEKER - INTUITIVE SPA GIFT BOX
THE SUNSEEKER - INTUITIVE SPA GIFT BOX $175.00
HINOKI & WILD FIG BODY LOTION
HINOKI & WILD FIG BODY LOTION $29.00
HERBARIUM CANDLE
HERBARIUM CANDLE $26.00
HINOKI & WILD FIG CANDLE
HINOKI & WILD FIG CANDLE $26.00
SMOKED VANILLA & REDWOOD CANDLE
SMOKED VANILLA & REDWOOD CANDLE $26.00
THE ORIGIN SKINCARE SET
THE ORIGIN SKINCARE SET $220.00
PERFUME OIL
PERFUME OIL $9.00
SEA PALM & CYPRESS CONDITIONER
SEA PALM & CYPRESS CONDITIONER $29.00
SEA PALM & CYPRESS BODY LOTION
SEA PALM & CYPRESS BODY LOTION $29.00
SEA PALM & CYPRESS SHAMPOO
SEA PALM & CYPRESS SHAMPOO $29.00
SEA PALM & CYPRESS CANDLE
SEA PALM & CYPRESS CANDLE $26.00
WINTER MOON BATH SOAK
WINTER MOON BATH SOAK $28.00
SICILIAN ORANGE BLOSSOM BODY LOTION
SICILIAN ORANGE BLOSSOM BODY LOTION $29.00
PISCES MOON BATH SOAK
PISCES MOON BATH SOAK $28.00
HARVEST MOON BATH SOAK
HARVEST MOON BATH SOAK $28.00
PUMPKIN WOODS CANDLE
PUMPKIN WOODS CANDLE $26.00
BERGAMOT & BLACK PEPPER BODY LOTION
BERGAMOT & BLACK PEPPER BODY LOTION $29.00
BERGAMOT & BLACK PEPPER ROOM REFRESHER
BERGAMOT & BLACK PEPPER ROOM REFRESHER $29.00
BERGAMOT & BLACK PEPPER SHAMPOO
BERGAMOT & BLACK PEPPER SHAMPOO $29.00
IRISH MOSS & PETRICHOR CANDLE
IRISH MOSS & PETRICHOR CANDLE $26.00
RITUAL CANDLE
RITUAL CANDLE $62.00
HERBARIUM BODY LOTION
HERBARIUM BODY LOTION $29.00
WHITE SAGE & SANTAL CONDITIONER
WHITE SAGE & SANTAL CONDITIONER $29.00
WHITE SAGE & SANTAL BODY CLEANSER
WHITE SAGE & SANTAL BODY CLEANSER $29.00
TEA TREE DETOX GOATS MILK SOAP
TEA TREE DETOX GOATS MILK SOAP $14.00
SMOKED VANILLA & REDWOOD BODY CLEANSER
SMOKED VANILLA & REDWOOD BODY CLEANSER $29.00
PROBIOTIC & KELP MARINE FACE MASK
PROBIOTIC & KELP MARINE FACE MASK $48.00
REUSABLE FACIAL CLOTH SET
REUSABLE FACIAL CLOTH SET $48.00
HERBARIUM BODY CLEANSER
HERBARIUM BODY CLEANSER $29.00
THE FABLE BOOK OF RUNES
THE FABLE BOOK OF RUNES $60.00

Team Bios

Bobbie Headshot.jpg

Bobbie Cunningham

Co-Founder, CFO
see bio

Bobbie is a licensed cosmetologist, trained esthetician, and mother of two who channels her passion for environmental protection into every aspect of FABLERUNE. With a foundation in finance and manufacturing, she reimagines beauty as a harmony of elegance and sustainability, crafting a brand that prioritizes the health of both the planet and the consumer.

Bobbie is the creative force behind FABLERUNE’s minimalist, modern packaging—designed to reduce waste and spark a deeper awareness of the beauty industry’s environmental impact. Rooted in her belief in combining substance, style, and conservation, she ensures that every ingredient is chosen not only for its quality but also for its ethical and sustainable sourcing. Her unwavering commitment to community wellness consistently takes precedence over profitability, reinforcing the brand’s mission to inspire conscious living.

Walking through life with a profound respect for the earth’s resources, Bobbie remains an eternal student—learning, evolving, and challenging how FABLERUNE operates within the global ecosystem. Her advocacy for sustainable practices has earned recognition in Beauty Independent, Forbes, Medium, and NewBeauty, where she continues to reshape the dialogue around beauty and wellness.

Fable Rune_Fall 2024_Jenjoi_0641.jpg

Jeriel Sydney

Founder, CEO
see bio

Jeriel is an artist, writer, mother, botanical perfumer, and the visionary founder of FABLERUNE. Guided by a deep connection to ancestral wisdom and rituals, she weaves together elements of plant medicine, meditation, and feminine intuition to craft a holistic brand that inspires healing and self-discovery.

With a degree in Gender Studies and early experiences working in domestic crisis and resource centers, Jeriel developed a profound understanding of the barriers disenfranchised communities face. This awareness shapes her commitment to creating transformative products and experiences that honor the power of ancestral knowledge while inviting others to reclaim their inner strength and intuition.

A licensed massage therapist with over two decades of aromatherapy expertise, Jeriel has specialized in oncology massage, body movement, breathwork, and meditation. Her dedication to the art of healing has been celebrated in Harper’s Bazaar, Medium, Glossy, First for Women, NewBeauty, Martha Stewart, Forbes, and Business of Fashion. Through FABLERUNE, Jeriel continues to reinterpret timeless ceremonies and recipes, offering a meaningful path to connection, resilience, and transformation.

Affiliates

Awin
Amazon
Amazon Affiliate
ShareASale
Shopify Collabs
Skimlinks

Press

NewBeauty What is Slow Beatuy
Byrdie Gift Guide
Allure 20 Best Candle Gifts That Will Make Any House Smell Incredible
The Cut The Beauty Products Aesthetician Sarah Akram Uses to the Last Drop
TIME Magazine 28 Luxury Gifts That Are Worth the Splurge

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