Long ago, in a darker time, men of the realm struggled under the yoke of strange corruptions that swept through towns and villages, leaving them and their beards weak and brittle. Warlocks shilled potions and elixirs tainted with the spirits of Phthalates and DHT-inhibiting ingredients. Bearded heroes across the land found their beards dehydrated, their skin's oils stripped—causing dry, flaking patches under their beards and causing irritation and itching.

Their beards began to thin. Their whiskers were lost.

Indeed, it was a dark time for all.

Until a mysterious figure, shrouded in voluminous purple robes and a shining beard, appeared and lit the way. Rumors say this magnificent magic creature was once a man named Collin Gray. Still, one day this ordinary person stumbled upon a portal in a place called Nashville, Tennessee, and found himself in the presence of The Princess.

Together, imbued with a power long forgotten, they began seeking the slumbering ability of this strange new world of natural ingredients and enchantment to create a tool for bearded heroes and adventurers across the land, and Fabled Beard Co. was born, and so too was The Wizard.

Reborn and renewed, filled with purpose, the two set out to free all those struggling with brittle, breaking, dried-out, and itchy beards. The Wizard and The Princess guided them to create a new story, one filled with hope and promise, health, and magnificent whiskers for all. Soon, brave men and women began to make names for themselves. Some were lauded as saviors; some remained a mysterious force in the night—yet all went down in legend.