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Overview

Date Established 01/2005
Founder Anna Shi
Industries
Fashion
Wedding
Retail
Website https://www.ever-pretty.com/
Social

About

Ever‑Pretty is a global fashion brand dedicated to helping women look and feel their best for life’s most special moments. For over 20 years, the brand has specialized in affordable yet elevated formalwear, offering a wide range of sizes from 4–26 to ensure every woman feels confident, included, and celebrated. Ever‑Pretty blends global fashion trends with timeless design, creating dresses that make getting ready as exciting as the event itself. The brand oversees its own design and manufacturing process, ensuring quality, fit, and craftsmanship remain at the heart of everything they do.

Founding Story

Ever‑Pretty was founded in 2005 by Anna Shi, who started as an eBay boutique owner in Canada with one simple goal: to make beautiful, high-quality dresses accessible to more women. Driven by her passion for fashion and a desire to create size-inclusive formalwear, Anna opened her first factory in 2009 to ensure complete control over design and production. In 2011, she expanded into the U.S. market, introducing a bridesmaid and special occasion collection that quickly resonated with women looking for elegant, affordable dresses. Today, Ever‑Pretty continues to empower women to celebrate life’s big (and small) moments in style.

Products

Flowing Ribbon Mesh Mermaid Formal Dress
Flowing Ribbon Mesh Mermaid Formal Dress $99.99
pretty ALIX|Plus Size Short Sleeves Sequin High Low V-Neck Midi Formal Evening Dress
pretty ALIX|Plus Size Short Sleeves Sequin High Low V-Neck Midi Formal Evening Dress $87.99
ever NOIRE|Glitter V-Neck High Slit Sequin Shoulder Strap Evening Dress
ever NOIRE|Glitter V-Neck High Slit Sequin Shoulder Strap Evening Dress $62.99
pretty NOIRE|Plus Size Glitter V-Neck High Slit Sequin Shoulder Strap Evening Dress
pretty NOIRE|Plus Size Glitter V-Neck High Slit Sequin Shoulder Strap Evening Dress $62.99
ever EDEN|Flowy Chiffon Round Neckline A-Line Knee Length Bridesmaid Dress
ever EDEN|Flowy Chiffon Round Neckline A-Line Knee Length Bridesmaid Dress $69.99
ever LEORA|Flowy Pleated A-Line Chiffon Tie-Waist Bridesmaid Dress
ever LEORA|Flowy Pleated A-Line Chiffon Tie-Waist Bridesmaid Dress $69.99
ever EMBER|See-Through Long Sleeve Twist Knot A-Line Lotus Leaf Shimmering Evening Dress
ever EMBER|See-Through Long Sleeve Twist Knot A-Line Lotus Leaf Shimmering Evening Dress $88.99
ever ASTRAL|Shimmery Ruffle Sleeves Maxi Sequin Evening Dress
ever ASTRAL|Shimmery Ruffle Sleeves Maxi Sequin Evening Dress $84.99
ever IVYROSE|Ruffles Sleeve A-Line Chiffon Waist Applique Maxi Formal Evening Dress
ever IVYROSE|Ruffles Sleeve A-Line Chiffon Waist Applique Maxi Formal Evening Dress $78.99
ever ELISE|Pleated V-Neck Short Sleeve Ruffled Lace Wedding Guest Dress
ever ELISE|Pleated V-Neck Short Sleeve Ruffled Lace Wedding Guest Dress $69.99
ever REIKO|Satin One Shoulder Ruched Side Split Mermaid Bridesmaid Dress
ever REIKO|Satin One Shoulder Ruched Side Split Mermaid Bridesmaid Dress $89.99
ever ELARA|Back-Tie Pleated Ruffles Sleeves Maxi Bridesmaid Dress
ever ELARA|Back-Tie Pleated Ruffles Sleeves Maxi Bridesmaid Dress $78.99
Ruffled Chiffon Sleeveless Wedding Guest Dress
Ruffled Chiffon Sleeveless Wedding Guest Dress $89.99
ever CODI|Bow Straps Floral Lace Tiered Dress
ever CODI|Bow Straps Floral Lace Tiered Dress $69.99
ever AZALEIA|Elegant Cross Halter Neck Floral Satin Bridesmaid Dress with Bow Back
ever AZALEIA|Elegant Cross Halter Neck Floral Satin Bridesmaid Dress with Bow Back $89.99
Satin One-Shoulder Midi Wedding Guest Dress
Satin One-Shoulder Midi Wedding Guest Dress $79.99
Knit Sleeveless Mermaid Wedding Guest Dress
Knit Sleeveless Mermaid Wedding Guest Dress $96.99
One Shoulder Knit Mermaid Evening Dress
One Shoulder Knit Mermaid Evening Dress $79.99
ever LUNARA|Flowing Ribbon Chiffon Bridesmaid dress
ever LUNARA|Flowing Ribbon Chiffon Bridesmaid dress $99.99
ever ARCADIA|Chic A-Line One-Shoulder Tulle Maxi Bridesmaid Dress
ever ARCADIA|Chic A-Line One-Shoulder Tulle Maxi Bridesmaid Dress $82.99
ever CLARKE|Chiffon A-Line Ruffles Cap Sleeve Bridesmaid Dress with Side Slit
ever CLARKE|Chiffon A-Line Ruffles Cap Sleeve Bridesmaid Dress with Side Slit $94.99

Team Bios

Anna founded Ever-Pretty in 2005 with a mission to make elegant, accessible occasionwear available to women around the world. Under her leadership, the brand grew from a small online store into one of the top dress sellers on global platforms like AliExpress, with a strong presence across North America and Europe.

With over 18 years of hands-on experience in design, supply chain, and international e-commerce, Anna has overseen the launch of multiple best-selling dress styles—one of which has remained a customer favorite for over a decade. She built Ever-Pretty’s end-to-end supply chain from scratch and established overseas branches in Canada, the U.S., and the UK, allowing the brand to serve over 500,000 global customers with efficient fulfillment and service.

Beyond sales growth, Anna is known for her vision in building long-term influencer partnerships and her ability to turn data into product success. She continues to lead Ever-Pretty toward its next chapter of global expansion, while incubating new brands like Alisa Pan to meet the evolving style needs of modern women.

Retailers

Amazon

Affiliates

TikTok Shop
Amazon

Testimonials

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