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essoc
No-slip socks for nonstop days.
Overview
| Date Established | 07/2024 |
| Founder | Stella Liu |
| Headquarters | New York |
| Industries |
Fashion
|
| Website | https://essoc.shop |
| Social |
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About
Essoc is a NYC-born brand on a mission to make everyday essentials actually feel good—starting with no show socks. Built around the idea that comfort shouldn't fall off your heel (literally), Essoc is all about simple upgrades that make a big difference in daily life. Think elevated basics that move with you, stay put, and never get in your way.
Founded by a woman who was tired of socks that didn’t deliver, Essoc keeps things intentional—from working with ethical factories to using low-waste packaging. The brand also loves giving back, teaming up with local creatives and communities through pop-ups, giveaways, and surprise drops across the city.
Founding Story
essoc was born from the fast-paced streets of NYC, where founder Stella Liu noticed a universal yet overlooked problem: no-show socks that never stay in place. For Stella, they were always too tight, too loose, too thick, or too thin. Her friends felt the same. It seemed like such a small issue—until she realized nearly everyone shared it.
Determined to solve it, she developed a patented no-show sock that stays on, feels like skin, and wicks away sweat. When she launched essoc, she discovered something surprising: people didn’t hate no-show socks—they just hadn’t met the right pair.
Even Gen Z, a crowd that typically prefers longer socks, began embracing essoc for hot, humid days, blister protection, and a sleek, invisible look. Stella realized the demand for no-show socks never disappeared—comfort just hadn’t caught up.
essoc is the fix: non-slip, breathable, barely-there. Made for people on the move, it’s a quiet upgrade to your everyday.
Because comfort shouldn’t fall off your heel.
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