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Equip Foods
Fuel With Real Food
Overview
Founder | Dr. Anthony Gustin |
Industries |
Health & Wellness
Food
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Website | https://www.equipfoods.com/ |
Social |
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About
Equip Foods is revolutionizing the supplement industry with a return to what matters most: real food. Born from the belief that nutrition should be as clean and natural as the body it fuels, Equip offers doctor-developed, science-backed supplements that prioritize simplicity, transparency, and quality with ingredients you can recognize and trust—no synthetics, fillers, or shortcuts. Every product is made with ingredients you’ve heard of, rigorously third-party tested, and designed to exceed industry standards. Whether you’re an athlete, parent, or anyone prioritizing health from the inside out, Equip delivers real, functional nutrition you can trust. Until clean, honest supplements become the norm, Equip is proud to lead the charge.
Founding Story
Purpose
To create new standards in a dirty industry that forces all other participants to level up while encouraging a holistic approach to health for people who want to improve.
Vision
We have created a world class brand of real food supplement and food products that are simple, clean, high-quality, delicious, tested for purity and transparent, utilizing trusted marketing partners and education to scale, setting a standard for all other brands to aspire to.
Why
The supplement industry is dirty and people are getting robbed. Our food system is bereft of nutrients and toxic. People who give a damn about their health need support and alternatives on their journey. No one else is doing it, so we will.
Read more HERE
Products

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×Team Bios
Dr. Anthony Gustin is a former sports rehab clinician turned amateur farmer, entrepreneur,
author, podcaster, and investor. Driven by a commitment to fixing what is broken in our modern
health and food systems, he has founded several companies that empower people to live
healthier lifestyles.
Equip Foods was born out of frustration with a supplement industry full of misinformation,
underdosed products, and shady ingredient sourcing. As he puts it, “The supplement industry is
dirty and people are getting robbed. Our food system is bereft of nutrients and toxic. People who
give a damn about their health need support and alternatives on their journey. No one else is
doing it, so we will.” Anthony aims to raise the bar across the entire industry, setting new
standards for transparency and quality, and helping people bridge the gap between their daily
nutritional needs and real foods.
As a recognized expert in food systems and regenerative agriculture, Anthony has invested in
and advised over 40 businesses in the health and wellness space, always striving to help good
people do good things. He continues to explore what it means to live like a human through his
podcast, The Natural State, and his newsletter, The Feed.
Kieran is a Canadian entrepreneur based in Los Angeles. He currently runs Equip Foods, a real-food supplement
brand known for its grass-fed beef protein powder that tastes like dessert, Prime Protein. Since
taking over operations in 2021, Equip Foods has scaled top line and bottom line by 30X+ from low seven
figures in net sales to mid eight figures. It's an extremely lean team with <10 FTE's,
optimizing for sustainable, profitable growth.
Prior to Equip, Kieran founded Amplify, a marketing services business that helped CPG brands grow
in the student market. He started the company in university, dropped out, and ran it for about six
years. There, he earned business from the likes of Unilever, Procter & Gamble, L'Oréal, PepsiCo, Lyft,
Nestle, Molson-Coors, and Popeyes. Amplify was fortunate to employ over 3500 students. Kieran has been
named to both the Forbes 30 Under 30 and Adweek Young Influentials lists for his work.
Equip aside, Kieran serves as an investor and advisor to CPG brands. When not staring at a computer
screen, he runs a lot (around 3000 miles a year), meditates, reads, golfs and cooks.
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