Ellie Love Mom was not born from a business plan—it began with a mother’s instinct to protect her child. At age 37, founder Yoo Jun became a first-time mom after years of battling chronic skin issues and a fragile immune system. Fearing her daughter might inherit the same sensitivities, she became meticulously selective about every product that would touch her child’s body.

Thanks to her father, who supported Korean brands entering the U.S. market, she gained early access to countless product samples—many of them made by small, heart-driven Korean makers. She began using only the ones she trusted enough for her own family.

As more parents around her asked for the same clean, gentle products, a new purpose took shape. Ellie Love Mom became more than a personal journey—it became a family-first wellness brand, built on care, sincerity, and a mother’s unwavering love.