Einstein Energy was founded to change how people think about snacking. Built around indulgent taste, protein, and functional benefits for performance and cognition, the brand delivers more than fuel—it delivers satisfaction. Backed by the iconic Albert Einstein name, Einstein Energy represents thoughtful ingredients, uncompromising quality, and a premium approach to functional nutrition.
Einstein Energy is built for ambitious thinkers. It isn’t just a snack bar – it’s a smarter way to snack break. A moment of indulgence that tastes great and moves you forward. Decadent flavor meets brain-boosting power – Lion’s Mane, Citicoline, L-Theanine, and Green tea Caffeine – crafted to fuel clarity, focus, and sustained energy. You want fuel, you want momentum. With Einstein Energy, every snack break becomes a snack breakthrough.
Available in Double Chocolate and Chocolate Peanut Butter – both decadent bars made with 100% whole wheat wafers, real milk chocolate, 9 grams of protein, and the proprietary Einstein Cognition Blend.
Einstein Energy is the only snack bar officially licensed by the Albert Einstein Estate. His legacy for curious fuels every bar we make.
Founding Story
Einstein Energy was born from a simple frustration shared by generations of high-performing thinkers: long days demand mental stamina, yet most fuel falls short.
Albert Einstein wasn’t a lightning bolt of genius who worked in short bursts and vanished. His breakthroughs were forged through sustained mental effort—years of deep concentration, repetition, frustration, and doubt. He worked long hours, often in isolation, returning to the same problems again and again until something finally clicked. Genius, in practice, was endurance.
That reality feels surprisingly modern.
For years, Steven Lamar lived the rhythm of long, mentally demanding days—juggling multiple businesses, family responsibilities, and the constant pressure to stay sharp from morning through the final hours of the day. Like many professionals, he reached for protein bars in the late afternoon as a way to push through work and into the gym. But the result was always the same. Bars that sacrificed taste for protein, delivering dense, gummy textures and fleeting satisfaction. Others promised “energy,” but relied on sugar or caffeine spikes that faded fast.
They solved hunger, not fatigue. And they did nothing for the mind.
Lamar didn’t want another protein bar. He wanted real fuel for long thinking days—the kind that demand focus, creativity, and stamina over hours, not minutes.
One afternoon, working late and reaching for yet another disappointing bar, the idea crystallized: there had to be a better way. A snack that delivered indulgent, craveable taste—something closer to a candy bar—while also supporting both physical and cognitive performance. Not hype. Not shortcuts. Real function, thoughtfully built.
It was a familiar pattern. Years earlier, Lamar had asked a similar question when the headphone market treated products as purely utilitarian. That insight helped reframe headphones as cultural objects with emotional pull - enter Beats by Dr Dre. Now he saw the same opportunity in snacks.
Taste would not be optional. Function would not be an afterthought.
Around that time, Lamar learned—through his wife—of an effort to secure the Albert Einstein name and likeness for an energy product. The connection was immediate and personal. Einstein represented more than intelligence; he represented perseverance, curiosity, and humanity. A thinker who pushed through mental fatigue in pursuit of better ideas. If any name belonged on a product designed for long days and breakthrough moments, it was his.
Securing the license took more than 18 months of sustained effort, significant investment, and conviction—mirroring the very persistence the brand stood for. Lamar knew that carrying the Einstein name came with responsibility. The product had to earn it.
With the license secured, Einstein Energy launched with a clear mission: to redefine how people fuel their minds.
The first product—the Einstein Energy Snack Bar—was built around non-negotiables. It had to deliver a genuine “wow” on the first bite. It had to taste indulgent, feel satisfying, and provide functional benefits that supported focus and performance without crashes or compromise. Protein mattered—but so did enjoyment, cognition, and how people actually live.
Bringing it to life required the same sustained focus the brand celebrates: formulation after formulation, flavor refinements, packaging engineering, test runs, and final production. When Einstein Energy finally launched, Lamar held a simple belief—borrowed from years of building consumer brands: if it’s truly great, people will feel it immediately.
They do.
Today, Einstein Energy exists to fuel the genius within us all—not by glorifying talent, but by supporting the effort behind it. The brand delivers functional snacks built for long days, deep thinking, and modern performance. With future innovations already underway, Einstein Energy is just getting started.
At its core, the brand stands for thoughtful ingredients, uncompromising quality, and deep respect for the name it carries. In a crowded market full of shortcuts, Einstein Energy is building something rarer: a premium, enduring brand for people who do the work—again and again—until a breakthrough happens.
Steven Lamar is the original creator of the Beats by Dr. Dre headphone product line.
Today he is the co-founder and Chief Executive Officer of Einstein Energy, Inc., a premium functional energy and nutrition company built around performance, cognition, and culture. He is also a co-founder and Managing Partner of 42 Macro and Wall Street Beats.
Steven has spent more than 25 years building, operating, and investing in businesses across finance, technology, media, and consumer products. He began his career in banking at Wells Fargo and Citibank before moving into capital formation and private investing.
In the mid-1990s, Steven served as an executive at Shoreline Pacific Institutional Finance, where he helped emerging public and private companies raise growth capital, financing 22 companies for a total of $320 million. From 1998 to 2005, he was the co-founder and Managing Partner of a San Francisco–based investment fund focused on late-stage private and early-stage public technology company investments. During his tenure, the fund invested more than $750 million across 117 public and 28 private companies, generating a 177% return for investors.
Steven has deep roots in audio innovation and consumer technology. In 2005, he created the original business model, product roadmap and design identity for the Beats by Dr. Dre headphone product line – a role legally affirmed in a landmark 2019 jury verdict. He later founded Jibe Audio, LLC, continuing his work in bringing high performance audio products to market.
Prior to Jibe Audio, Steven served as President of SLS International, Ltd., a publicly traded audio technology company. During his tenure, he led the company’s transition from the pink sheets to the American Stock Exchange, launched its first consumer product in partnership with Quincy Jones, and secured product placements on the Mark Burnett Productions shows The Apprentice and RockStar: INXS.
From 2006 to 2013, Steven held senior leadership roles at Allied Container Systems, Inc., including CFO and COO. He was an integral member of the management team that scaled the company from a startup into a multi-million-dollar, ISO 9001–certified systems integrator serving the U.S., Canadian, and British militaries.
Today, Steven is an active macro investor, angel investor, and board member in numerous private companies. Across Einstein Energy, 42 Macro, and Wall Street Beats, his work is focused on building durable brands and backing exceptional teams.
Belinda Padilla is a leader and innovator in the technology sector. Her professional background includes a decade’s worth of achievements in the telecommunications industry where she spearheaded a wide variety of innovative and strategic initiatives.
She is the President and CEO of Armatix USA, Inc., the pioneer of 21st Century gun safety.
Armatix is the first and only global provider of intelligent pistols and mechatronic systems that secure conventional firearms, limiting their functionality to authorized users.
Prior to becoming CEO of Armatix, Belinda was Executive Vice President at Entravision Communications, the largest publicly traded Hispanic Media Company in the US. She served as a cross-function senior strategic lead and managed the development of numerous groundbreaking growth initiatives.
Prior to Entravision, Padilla launched the US arm of Pliq (a European mobile company). As Executive Vice President of Sales and Business Development, Padilla hired and developed sales executives responsible for cultivating new business with fortune 500 companies.
Padilla started her career at Pacific Bell. Her unique approach to the management of sales teams throughout the United States was so successful that upon acquiring AT&T, Padilla was promoted to Director of Global Sales. As the Global Sales Director, Padilla oversaw sales efforts throughout Europe, Asia, South America and the United States, significantly expanding these worldwide business opportunities.
Padilla earned a Bachelor of Arts degree from UCLA. She is fluent in English, Spanish and Italian. Padilla resides in Los Angeles, California.
Todd Goldman is a well-known pop artist, writer, IP creator and entrepreneur known for his unique art style and witty humor.
But instead of going to art school (which is obvious), Todd made the mistake of listening to his parents who told him he would end up being starving artist. So, Todd went to the University of Florida instead where he got his master’s in accounting and upon graduating his CPA degree and went to work for Price Waterhouse.
Years later and bored out of his mind, Todd yearned to do something creative, so he switched professions and got into the fashion industry where he created the lifestyle brand david & goliath. Here Todd put his art skills to work and turned D&G into a worldwide success.
David & Goliath became a powerhouse in the tee shirt world which gained huge exposure for Todd’s art. D&G sold into over 3,500 retailers all over the world, doing over one billion in sales. Todd’s “Boys are stupid throw rocks at them” design sold over 20 million tee shirts and 500,000 books alone, where he was featured in People magazine and his BAS design even has its own Wikipedia page.
D&G had over 40 international distributors and 18 of their own “Stupid Factory” stores in major cities like New York, Los Angeles, London, Vegas, Miami, Honolulu, and Maui. Todd soon got into licensing through his agent Hearst Publishing/King Features and had 75 licensees making thousands of products for him. He had over 100 greeting cards with American Greetings and also licensed his art to Target where he had his own brand called Fred is Red in all of their stores. Todd even had his own monthly column in Seventeen magazine, called “Stupid Stuff by Todd”. Remember magazines?
From that success Todd started to paint and sell his paintings into art galleries through S2 Art, a fine art publisher. Todd did over 35 art shows in cities like New York, Chicago, Maui, Los Angeles, Miami, Las Vegas, London, Paris, and Tokyo. His art was collected by major art collectors and celebrities, where Rihanna named him her favorite artist in Vanity Fair magazine. Todd sold over 3,000 paintings and over 250,000 lithographs in 5 years, before he got burnt out and quit. He hopes one day he will find the passion to start painting again.
In addition to art, Todd became an author/illustrator where he currently has over 50 books published with major publishers like Scholastic, Random House, Simon & Schuster, Harper Collins, Bloomsbury, Penguin, and Workman to name a few. Some of his most popular books are Bear in Underwear, Peas on Earth, RAWR, Super Fly, and Hound Heroes.
Soon Hollywood came a calling where CAA represented Todd and got him a deal at FOX, where he created multiple animated TV shows, gameshows, and movies. Some including a Boys Are Stupid movie at Universal Studios, a Bear in Underwear kids show at Nickelodeon, and an adult animated show called Trailer Trash at Lionsgate for Hulu. Todd is currently in development with an animated feature called ELFVIS, and an animated podcast/TV show called BALLZ with the NFL and Skydance.
After a 20-year run with david & goliath, Todd sold his company and took a much-needed break. But an artist can only take so much time off before they must create again. That and a non-compete contract, of course. Today, Todd is recreating his iconic brand with lots of new designs and products called Todd Art. https://www.toddart.com/
But by far Todd’s most exciting and “no brainer” project is his new energy and functional nutrition brand he co-founded called Einstein Energy. Where his team have the worldwide licensing rights to Albert Einstein. Launching with protein wafer smart bar, Einstein Energy will be expanding into drinks, snacks, supplements, and other nootropic products with their signature “cognitive” blend. https://einstein.energy/
Retailers
Amazon
Testimonials
“Wow! Delicious. And they gave me a nice boost. They’re my new go-to snack.”
Brian K
CPG Executive
“Incredible bar. Well done! By far the best tasting 'protein' bar I have ever had. The caffeine and cognition supplements give it a nice, balanced kick. This is great for an afternoon snack.”
Markc
Consumer
“Einstein Energy bars are amazing, Nice work!! Love the Flavor and texture of the bars.”
Jeff Marcaletti
Consumer
“These bars are DELICIOUS. I have been eating them in my car on the way to work, and I do not get hungry until my late lunch. The crispy wafer has a nice crunch and the Peanut Butter is perfectly sweet/salty. Looking forward to getting smarter from eating these.”
Mmckinleypike
Chef
“These are freaking delicious. Keeps me full and focused through the afternoon. Exactly what I was looking for. Keep ‘em coming.”
