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eat2explore

eat2explore
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eat2explore

Explore the world, in your kitchen

Overview

Date Established 10/2018
Founder Rowena Scherer
Industries
Education
E-commerce & Retail
Wedding
Entrepreneurship
Dating & Romance
Travel & Tourism
Youth Services
Food
Beverage
Retail
Lifestyle
Parenting & Kids
Website https://eat2explore.com
Social

About

eat2explore is an award-winning experiential cooking and cultural discovery brand that helps families and adults explore the world without leaving home. Through thoughtfully curated country kits featuring authentic recipes, pre-measured spice blends, cultural storytelling, music playlists, and drink pairings - with 24 countries to explore and more being added each year. eat2explore transforms an ordinary meal into an immersive global experience. Designed to foster cultural curiosity, life skills, and meaningful connection, the brand is redefining how people learn about the world.

At its core, eat2explore’s mission is to foster global citizenship by helping people build cultural understanding, confidence in the kitchen, and meaningful connections through shared experiences. The company continues to expand its impact through key initiatives, including the launch of adult experiential boxes with curated drink pairings, partnerships with tourism boards and educators, and growing adoption in homeschool and school enrichment programs. By bridging food, culture, and education, eat2explore is creating a new category of experiential learning that brings the world closer together.

Founding Story

Growing up in Malaysia, some of Rowena Scherer’s fondest memories were in the kitchen cooking alongside her family. The aroma of spices, the sound of butter sizzling in a pan, and the joy of sharing meals together created a deep sense of connection — one she hoped to pass on to her own family.

But as a busy working mom on Wall Street, life often moved too fast for those meaningful moments. Family dinners became rushed, and opportunities to cook together were rare.

Everything changed during a family vacation, when Rowena took a cooking class with her children. She watched their faces light up with excitement as they learned - but she also noticed something surprising: they struggled with even basic kitchen skills, like cutting an onion. In that moment, she realized that cooking was more than just preparing food; it was an essential life skill and a powerful gateway to understanding different cultures and the world around us.

Inspired by that experience, Rowena left her corporate career to create eat2explore - an experiential way for people of all ages to cook, learn, and connect through global cuisine. What began as a mission to help families raise culturally curious children has grown into a broader movement that also helps adults rediscover the joy of cooking, explore new cultures, and create meaningful shared experiences at home.

Products

explore FAMILY Edition Countries
explore FAMILY Edition Countries $29.95
explore ADULT Edition Countries
explore ADULT Edition Countries $29.95
Monthly Subscription - Family Edition
Monthly Subscription - Family Edition $29.95
Monthly Subscription - Adult Edition
Monthly Subscription - Adult Edition $29.95
explore World Baking Kit - EUROPE
explore World Baking Kit - EUROPE $29.95
explore World Baking Kit - GERMANY
explore World Baking Kit - GERMANY $29.95
explore World Baking Kit - GLOBAL
explore World Baking Kit - GLOBAL $29.95
explore Europe
explore Europe $135.00
explore Asia
explore Asia $135.00
explore The Americas
explore The Americas $135.00
explore Middle East & Africa
explore Middle East & Africa $135.00
eat2explore cookbook
eat2explore cookbook $30.00
explore BRAZIL
explore BRAZIL $29.95
explore ETHIOPIA
explore ETHIOPIA $29.95
explore CHINA
explore CHINA $22.50
explore FRANCE
explore FRANCE $29.95
explore GREECE
explore GREECE $29.95
explore INDIA
explore INDIA $29.95
explore ISRAEL
explore ISRAEL $29.95
explore IRELAND
explore IRELAND $29.95
explore ITALY
explore ITALY $29.95
explore JAPAN
explore JAPAN $29.95
explore JAMAICA
explore JAMAICA $29.95
explore KENYA
explore KENYA $29.95
explore LEBANON
explore LEBANON $29.95
explore MEXICO
explore MEXICO $29.95
explore MOROCCO
explore MOROCCO $29.95
explore PERU
explore PERU $29.95
explore SINGAPORE
explore SINGAPORE $29.95
explore SOUTH KOREA
explore SOUTH KOREA $29.95
explore SPAIN
explore SPAIN $29.95
explore SWEDEN
explore SWEDEN $29.95
explore THAILAND
explore THAILAND $29.95
explore UKRAINE
explore UKRAINE $29.95
explore UNITED KINGDOM
explore UNITED KINGDOM $29.95
explore USA
explore USA $29.95

Team Bios

Rowena - square.jpeg

Rowena Scherer

Founder & CEO
see bio

Rowena Scherer is the Founder and CEO of eat2explore, an award-winning company that offers food and cultural experiential cooking kits designed to unite families through the joy of culinary adventures. These kits blend the discovery of global cultures and cuisines with fun learning. Rowena, who is also the author of the cookbook A Taste of The World: Celebrating Global Flavors, grew up cooking with her family in Malaysia. However, as a financial executive in New York City (working for JPMorgan in Asia and New York) and a parent of two, she forgot the joy of taking a break and cooking with her family. So, she decided to combine the things she treasured most - family, food, travel, and education - and create an opportunity for families like hers to discover cuisines and cultures from around the world while enjoying a shared meal together. Founded in 2018, eat2explore has been featured in Forbes, The New York Times, CNN, The Wall Street Journal, BuzzFeed, and the Today Show, among other popular media, and is the recipient of the Parents’ Choice Foundation Gold Award. Rowena holds an EMBA from the NYU Stern Executive program and is a graduate of The French Culinary Institute.

Trisha.jpeg

Trisha Stein

Chief Operating Office

see bio

Extensive operational and startup experience. Graduate of University of Delaware.

Retailers

Amazon

Affiliates

Awin

Press

Apple Podcasts - Jan 08, 2026 Advice Line with Jack Conte of Patreon "Patreon co-founder and CEO Jack Conte joins Guy on the Advice Line, where they answers questions from three founders about marketing and building community."
WSJ. Magazine - Jun 17, 2025 The Best Small-Business Advice I Ever Got "We asked readers to tell us what counsel has been the most useful in getting their startups off the ground—and keep them running."
Oprah Daily - Apr 18, 2025 The 40 Best Mother’s Day Gifts for Every Type of Mom "Here’s what to get the mom who has everything, no matter your budget."
Inc. Magazine - Apr 20, 2023 The Keys to Top-Quality Customer Service, According to 24 Business Leaders in the Know "As a business owner, you know things aren’t always sunny. Orders get delayed by supply chain snafus, 404 pages inexplicably pop up, a product just isn’t what a customer expected. Though you can’t always prevent storm clouds from forming, when they do, top-of-the-line customer service practices can keep everyone smiling."
New York Times Personal Finance - Dec 14, 2020 A Food Kit to Inspire You "Travel is probably off the agenda for the near future, but visiting far-flung destinations through food is always an option. Eat2explore offers cooking activity kits for kids geared to many countries and continents. Each contains appropriate, straightforward recipes, with cultural background, shopping lists, simple cooking tools and some of the ingredients, like spices, included. They’ve just added a special New York City kit, with recipes from Daniel Humm, Cédric Vongerichten and Natasha Pickowicz. The company will donate 20 percent of the New York kit price to Rethink Food, a food distribution group of which Mr. Humm was a founder."

Testimonials

Simple and fun recipes to introduce children and adults to different cultural cuisines.

Chef Bill Telepan

Culinary Director NYC Bon Appetit Management

Rowena has a terrific company I’m sure you know about - Eat2Explore

Chef Dan Barber

Chef and Co-owner of Blue Hill

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