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eat2explore
Explore the world, in your kitchen
Overview
| Date Established | 10/2018 |
| Founder | Rowena Scherer |
| Industries |
Entrepreneurship
Dating & Romance
Travel & Tourism
Food
Youth Services
Education
E-commerce & Retail
Wedding
Beverage
Retail
Lifestyle
Parenting & Kids
|
| Website | https://eat2explore.com |
| Social |
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About
eat2explore is an award-winning experiential cooking and cultural discovery brand that helps families and adults explore the world without leaving home. Through thoughtfully curated country kits featuring authentic recipes, pre-measured spice blends, cultural storytelling, music playlists, and drink pairings - with 24 countries to explore and more being added each year. eat2explore transforms an ordinary meal into an immersive global experience. Designed to foster cultural curiosity, life skills, and meaningful connection, the brand is redefining how people learn about the world.
At its core, eat2explore’s mission is to foster global citizenship by helping people build cultural understanding, confidence in the kitchen, and meaningful connections through shared experiences. The company continues to expand its impact through key initiatives, including the launch of adult experiential boxes with curated drink pairings, partnerships with tourism boards and educators, and growing adoption in homeschool and school enrichment programs. By bridging food, culture, and education, eat2explore is creating a new category of experiential learning that brings the world closer together.
After finding success with families, eat2explore launched its Adult Edition cooking kits in October 2025, which quickly accounted for over 20% of sales.
Founding Story
Growing up in Malaysia, some of Rowena Scherer’s fondest memories were in the kitchen cooking alongside her family. The aroma of spices, the sound of butter sizzling in a pan, and the joy of sharing meals together created a deep sense of connection — one she hoped to pass on to her own family.
But as a busy working mom on Wall Street, life often moved too fast for those meaningful moments. Family dinners became rushed, and opportunities to cook together were rare.
Everything changed during a family vacation, when Rowena took a cooking class with her children. She watched their faces light up with excitement as they learned - but she also noticed something surprising: they struggled with even basic kitchen skills, like cutting an onion. In that moment, she realized that cooking was more than just preparing food; it was an essential life skill and a powerful gateway to understanding different cultures and the world around us.
Inspired by that experience, Rowena left her corporate career to create eat2explore - an experiential way for people of all ages to cook, learn, and connect through global cuisine. What began as a mission to help families raise culturally curious children has grown into a broader movement that also helps adults rediscover the joy of cooking, explore new cultures, and create meaningful shared experiences at home.
Products
explore FAMILY Edition Countries
$29.95
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explore ADULT Edition Countries
$29.95
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Monthly Subscription - Family Edition
$29.95
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Monthly Subscription - Adult Edition
$29.95
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explore World Baking Kit - EUROPE
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explore World Baking Kit - GERMANY
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explore World Baking Kit - GLOBAL
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explore Europe
$135.00
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explore Asia
$135.00
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explore The Americas
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explore Middle East & Africa
$135.00
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eat2explore cookbook
$30.00
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explore BRAZIL
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explore ETHIOPIA
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explore CHINA
$22.50
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explore FRANCE
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explore GREECE
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explore INDIA
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explore ISRAEL
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explore IRELAND
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explore ITALY
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explore JAPAN
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explore JAMAICA
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explore KENYA
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explore LEBANON
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explore MEXICO
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explore MOROCCO
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explore PERU
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explore SINGAPORE
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explore SOUTH KOREA
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explore SPAIN
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explore SWEDEN
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explore THAILAND
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explore UKRAINE
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explore UNITED KINGDOM
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explore USA
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×Team Bios
Rowena Scherer is the Founder and CEO of eat2explore, an award-winning company that offers food and cultural experiential cooking kits designed to unite families through the joy of culinary adventures. These kits blend the discovery of global cultures and cuisines with fun learning. Rowena, who is also the author of the cookbook A Taste of The World: Celebrating Global Flavors, grew up cooking with her family in Malaysia. However, as a financial executive in New York City (working for JPMorgan in Asia and New York) and a parent of two, she forgot the joy of taking a break and cooking with her family. So, she decided to combine the things she treasured most - family, food, travel, and education - and create an opportunity for families like hers to discover cuisines and cultures from around the world while enjoying a shared meal together. Founded in 2018, eat2explore has been featured in Forbes, The New York Times, CNN, The Wall Street Journal, BuzzFeed, and the Today Show, among other popular media, and is the recipient of the Parents’ Choice Foundation Gold Award. Rowena holds an EMBA from the NYU Stern Executive program and is a graduate of The French Culinary Institute.
Trisha Stein
Chief Operating Office
Extensive operational and startup experience. Graduate of University of Delaware.
Retailers
Affiliates
Press
Yahoo Creators
- Mar 09, 2026
Spring vacation essentials: 12 smart travel upgrades to pack for your next getaway
"These practical, stylish, and convenient finds make packing easier and trips more fun."
Apple Podcasts
- Jan 08, 2026
Advice Line with Jack Conte of Patreon
"Patreon co-founder and CEO Jack Conte joins Guy on the Advice Line, where they answers questions from three founders about marketing and building community."
WSJ. Magazine
- Jun 17, 2025
The Best Small-Business Advice I Ever Got
"We asked readers to tell us what counsel has been the most useful in getting their startups off the ground—and keep them running."
Oprah Daily
- Apr 18, 2025
The 40 Best Mother’s Day Gifts for Every Type of Mom
"Here’s what to get the mom who has everything, no matter your budget."
Inc. Magazine
- Apr 20, 2023
The Keys to Top-Quality Customer Service, According to 24 Business Leaders in the Know
"As a business owner, you know things aren’t always sunny. Orders get delayed by supply chain snafus, 404 pages inexplicably pop up, a product just isn’t what a customer expected. Though you can’t always prevent storm clouds from forming, when they do, top-of-the-line customer service practices can keep everyone smiling."
Press Releases
Expansion News
- Mar 04, 2026
Australia Comes to Your Kitchen – No Passport Required! eat2explore Announces Limited-Edition explore AUSTRALIA Box in Partnership with Tourism Australia
Expansion News
- Oct 21, 2025
A One-of-a-Kind Global Culinary Adventure - No Passport Required! eat2explore launches immersive All-Ages cooking kits with global recipes, expert-curated drink pairings, playlists, and more.
All Press Releases
Testimonials
Simple and fun recipes to introduce children and adults to different cultural cuisines.
Rowena has a terrific company I’m sure you know about - Eat2Explore
I heard about eat2explore on a podcast and given it was originally designed for families with a new version for adults I wasn't sure if it fit for my husband and I. I was so pleasantly surprised when my first box arrived - so professionally done with simple to follow recipes, cool craft cocktail ideas, a booklet on a wide rage of cultural aspects and fun links to more content. I was so impressed I sent a box to each of my nieces (ages 24 and 26) and within a week I got photos of a meal and cocktail prepared - they are enjoying the boxes too. Even my husband commented that it is nice to have a special meal each week to change things up. As someone that has cooked dinner most nights for 30 years, I truly enjoy having new ideas to shake up the same-old meal rotation - I just look at the included shopping list, get my ingredients, read the recipe, and just like that someone else has planned a meal for me. I look forward to getting more boxes to continue to learn about the world and expand our dinners into more cuisines.
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