Diel Friends was born in South Korea with a simple mission: to create safe, skin-friendly beauty products that let children explore, express, and sparkle — just like grown-ups, but without the harsh ingredients. The brand quickly became a favorite in upscale Korean department stores, celebrated for its adorable pink packaging, playful textures, and commitment to EWG green-grade ingredients.

When we discovered Diel Friends, we knew it was something special — not just another kids’ makeup brand, but a thoughtful fusion of K-beauty innovation and child-safe standards. As parents, beauty lovers, and entrepreneurs, we believed that U.S. families deserved the same level of quality, joy, and peace of mind. That’s why we took on the role of exclusive U.S. distributor.

From relabeling and regulatory compliance to marketing and retail partnerships, we’ve brought Diel Friends to the U.S. with love and intention — because every child’s first makeup experience should be fun, safe, and unforgettable. And it turns out, tweens, teens, and even moms love it too.

Today, Diel Friends is more than makeup — it’s a moment of confidence, creativity, and bonding across generations.